Michael antonio alvarez



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MICHAEL ANTONIO ALVAREZ

Miramar,FL33029 C: 954-558-7976 michael@ythoughts.com

PROFESSIONAL SUMMARY

Marketing and Product Development Coordinator

Marketing, Sales, Product Development Coordinator / Retail Store Manager

Results orientated coordinator/manager offering over 8 years of hands-on leadership and marketing, sales, retail management, visual merchandising experience. Expertise encompasses engineering creative fashion merchandising strategies and eye-catching product design/presentations. Versed in producing physical marketing and sales materials and boosting clientele via personal interactions in tradeshows, social media platforms, and website presence. Skilled in the distribution of budgets, goals, and outline forecasts from the planning stage and analysis, through delivery phase. Excellent problem-solving and public relations skills that enhance store volume and surpass goals and objectives.

CORE SPECIALTIES

Market Research/Sales Color/Trend Forecasting

Product Launching Social Media Campaigns

Fashion Merchandising Inventory Control/Forecasting
Product Line Design and Development Purchasing

Public Speaking and Presentation Budget, Goals, and Prospecting

Trade Shows – Planning and Execution Customer Loyalty and Service

Multi-Store Visual Merchandising Account Management


SKILLS

Apple Software Proficient, MS Office programs, MS Outlook, Adobe Photoshop, Adobe Illustrator, Salesforce, Wordpress, Website Development, Social Media Savvy Marketer (Instagram, Facebook, Twitter, Tumblr, and Snapchat), Innovative, and Energetic
CAREER PATH

Senior Store Manager; In-Store Visual Merchandising Manager, 2007 to Present

Maui Nix Surf ShopsPembroke Pines, FL


  • Spearhead daily store operations, including inventory control, localization buying, and implementing the positioning strategy of the company and its products. Generated an increase in sales over $250,000 for introducing the TOMS footwear brand in store; a 40% in women’s swimwear for Body Glove brand, and Vans clothing for men, which continually sold out during the trend.

  • Oversee the effective training and hiring of up to 15 employees at a given time, while relaying target sales goals and improving customer service via comment cards and secret shopping reports have consistently averaged 88.5 out of 100 in satisfaction

(Three of which I have personally received 100).

  • Design and maintain original window themes and merchandise displays according to company and vendor guidelines for an attractive store appearance.

  • Traveling to provide assistance for opening and remodeling of new and current stores.

  • Enhance design of social media presence via E-blasts, Instagram, Facebook, and Twitter for improved customer following during district events for TOMS footwear (One day Without Shoes), TOMS footwear (Style Your Soul), and Vans footwear (Beach Clean Up Day).

Marketing & Communications Manager / Product Development,2014 to Present

Simbi USA, IncFort Lauderdale, FL 33301

  • Responsible for Simbi product development and the creative fashioning of clothing

pieces and accessories. Provide website development, maintenance/updates.

  • Traveling and planning budget for all of the international organization’s marketing strategies, particularly tradeshows, such as Surf Expo, Miami Swim, and Swim

Collective.

    • Provide social media content and marketing communications.

    • Assist in sales work with VIP accounts (including custom products for Whole Foods account) and manage core surf accounts such as BC, Maui Nix, Island Water Sports.

  • Build and direct strong alliances with the communications, public relations, and

marketing staff for better tactical and strategic brand positioning in North American,

Caribbean and Europe.

  • Liaison with the public relations agency on press releases, short/long-term media

pitches; maintain promotional budget and deliver samples to media contacts.

  • Chart reports providing key knowledge about the action sports industry based on

experience and emerging trends.

and the hangtag itself.

Sales and Marketing Intern, June 2014 to September 2014

Simbi USA, IncFort Lauderdale, FL


  • Assisted media department with content writing and ideas for the website, blog, social

media, and sales/ marketing.

  • Coordinated event planning and execution for trade shows and other key events.

  • Managed project resources for campaigns to support lead generation efforts.

  • Successfully launched the eco-friendly and handmade Simbi Clay bracelet brand and

Surf &Turf collections with a high profit margin.

  • Developed customer follow up protocol with tailored emails, social media, and phone

campaign program. Prepared and delivered training materials.

EDUCATION

Bachelor of Science: Fashion Merchandising and Retail Marketing

Johnson & Wales UniversityNorth Miami, FL2014

Graduated as Summa Cum Laude

ACCOMPLISHMENTS AND AWARDS



Worked with the Dean of Academic Affairs at Johnson & Wales to organize student volunteers, models and booth set up during Fashion Lab. Made the Dean’s List consistently, 2012 – 2013 – 2014. Honor student in fashion merchandising, retail, and marketing. Certificate of Appreciation for Love Boutique, Ladies Valor and Empowerment, not-for-profit community organization in North Miami, Florida. Completed Leadership Program, Miami-Dade College; Presidential Service Award, for volunteering , 2011, Miami-Dade College.

ADDITIONAL INFORMATION



Member, Florida Collegiate DECA, Collegiate DECA; on-campus displays and fashion lab steering committee, physical fitness, sports, and traveling.

REFERENCES

Morgan Wong

Vans Southeast Visual Merchandiser

Morgan_wong@vfc.com

(813) 494-7338
Amanda Torres

Manager of Visual Merchandising

Maui Nix Surf Shops

635 North Atlantic Boulevard

Daytona Beach, Florida 32118

(407) 314-7369

amanda.torres@mauinix.com
Paul Hoobler

Footwear and Accessory Buyer

Maui Nix Surf Shops

635 North Atlantic Boulevard

Daytona Beach, Florida 32118

(386) 451-8979

paul.hoobler@mauinix.com
Dr. Michelle Garcia

Dean of Academic Affairs

Johnson & Wales University

1701 NE 127th Street

North Miami, Florida 33181

(305) 892-7606

michelle.garcia@jwu.edu
Missy Kehoe

Former TOMS / Quicksilver for Women’s Rep

Current Native Rep

(561) 504-4793

missykehoe@gmail.com



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