Michael antonio alvarez
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- CAREER PATH
- Marketing Communications Manager / Product Development
- Sales and Marketing Intern
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MICHAEL ANTONIO ALVAREZ
 Miramar,FL33029 C: 954-558-7976 michael@ythoughts.com
PROFESSIONAL SUMMARY Marketing and Product Development Coordinator Marketing, Sales, Product Development Coordinator / Retail Store Manager Results orientated coordinator/manager offering over 8 years of hands-on leadership and marketing, sales, retail management, visual merchandising experience. Expertise encompasses engineering creative fashion merchandising strategies and eye-catching product design/presentations. Versed in producing physical marketing and sales materials and boosting clientele via personal interactions in tradeshows, social media platforms, and website presence. Skilled in the distribution of budgets, goals, and outline forecasts from the planning stage and analysis, through delivery phase. Excellent problem-solving and public relations skills that enhance store volume and surpass goals and objectives. CORE SPECIALTIES Market Research/Sales Color/Trend Forecasting Product Launching Social Media Campaigns Fashion Merchandising Inventory Control/Forecasting Product Line Design and Development Purchasing Public Speaking and Presentation Budget, Goals, and Prospecting Trade Shows – Planning and Execution Customer Loyalty and Service Multi-Store Visual Merchandising Account Management SKILLS Apple Software Proficient, MS Office programs, MS Outlook, Adobe Photoshop, Adobe Illustrator, Salesforce, Wordpress, Website Development, Social Media Savvy Marketer (Instagram, Facebook, Twitter, Tumblr, and Snapchat), Innovative, and Energetic CAREER PATH Senior Store Manager; In-Store Visual Merchandising Manager, 2007 to Present Maui Nix Surf Shops–Pembroke Pines, FL Spearhead daily store operations, including inventory control, localization buying, and implementing the positioning strategy of the company and its products. Generated an increase in sales over $250,000 for introducing the TOMS footwear brand in store; a 40% in women’s swimwear for Body Glove brand, and Vans clothing for men, which continually sold out during the trend. Oversee the effective training and hiring of up to 15 employees at a given time, while relaying target sales goals and improving customer service via comment cards and secret shopping reports have consistently averaged 88.5 out of 100 in satisfaction (Three of which I have personally received 100). Design and maintain original window themes and merchandise displays according to company and vendor guidelines for an attractive store appearance. Traveling to provide assistance for opening and remodeling of new and current stores. Enhance design of social media presence via E-blasts, Instagram, Facebook, and Twitter for improved customer following during district events for TOMS footwear (One day Without Shoes), TOMS footwear (Style Your Soul), and Vans footwear (Beach Clean Up Day). Marketing & Communications Manager / Product Development,2014 to Present Simbi USA, Inc–Fort Lauderdale, FL 33301. Responsible for Simbi product development and the creative fashioning of clothing pieces and accessories. Provide website development, maintenance/updates. Traveling and planning budget for all of the international organization’s marketing strategies, particularly tradeshows, such as Surf Expo, Miami Swim, and Swim Collective. Provide social media content and marketing communications. Assist in sales work with VIP accounts (including custom products for Whole Foods account) and manage core surf accounts such as BC, Maui Nix, Island Water Sports. Build and direct strong alliances with the communications, public relations, and marketing staff for better tactical and strategic brand positioning in North American, Caribbean and Europe. Liaison with the public relations agency on press releases, short/long-term media pitches; maintain promotional budget and deliver samples to media contacts. Chart reports providing key knowledge about the action sports industry based on experience and emerging trends. In a four month period, created a new POP display, marketing material for the display, and the hangtag itself. Sales and Marketing Intern, June 2014 to September 2014 Simbi USA, Inc–Fort Lauderdale, FL Assisted media department with content writing and ideas for the website, blog, social media, and sales/ marketing. Coordinated event planning and execution for trade shows and other key events. Managed project resources for campaigns to support lead generation efforts. Successfully launched the eco-friendly and handmade Simbi Clay bracelet brand and Surf &Turf collections with a high profit margin. Developed customer follow up protocol with tailored emails, social media, and phone campaign program. Prepared and delivered training materials. EDUCATION Bachelor of Science: Fashion Merchandising and Retail Marketing Johnson & Wales University–North Miami, FL2014 Graduated as Summa Cum Laude ACCOMPLISHMENTS AND AWARDS Worked with the Dean of Academic Affairs at Johnson & Wales to organize student volunteers, models and booth set up during Fashion Lab. Made the Dean’s List consistently, 2012 – 2013 – 2014. Honor student in fashion merchandising, retail, and marketing. Certificate of Appreciation for Love Boutique, Ladies Valor and Empowerment, not-for-profit community organization in North Miami, Florida. Completed Leadership Program, Miami-Dade College; Presidential Service Award, for volunteering , 2011, Miami-Dade College. ADDITIONAL INFORMATION Member, Florida Collegiate DECA, Collegiate DECA; on-campus displays and fashion lab steering committee, physical fitness, sports, and traveling. REFERENCES Morgan Wong Vans Southeast Visual Merchandiser Morgan_wong@vfc.com (813) 494-7338 Amanda Torres Manager of Visual Merchandising Maui Nix Surf Shops 635 North Atlantic Boulevard Daytona Beach, Florida 32118 (407) 314-7369 amanda.torres@mauinix.com Paul Hoobler Footwear and Accessory Buyer Maui Nix Surf Shops 635 North Atlantic Boulevard Daytona Beach, Florida 32118 (386) 451-8979 paul.hoobler@mauinix.com Dr. Michelle Garcia Dean of Academic Affairs Johnson & Wales University 1701 NE 127th Street North Miami, Florida 33181 (305) 892-7606 michelle.garcia@jwu.edu Missy Kehoe Former TOMS / Quicksilver for Women’s Rep Current Native Rep (561) 504-4793 missykehoe@gmail.com Directory: media -> portfolios -> originals media -> Unicef voices of Youth Chat Theme: Children and aids nigeria and Zimbabwe 13 October 2006 Background media -> Tsunami Terror Alert: Voices of Youth media -> Biblical Eschatology Presentation by: D. Paul Beck May 4, 2016 Ground Rules media -> Guide to completing the collection using the Omnibus system media -> The milk carton kids media -> Events Date and Location media -> The Gilded Age: The First Generation of Historians by H. Wayne Morgan University of Oklahoma, April 18, 1997 media -> Analysis of Law in the United Kingdom pertaining to Cross-Border Disaster Relief Prepared by: For the 30 June 2010 Foreword media -> Cuba fieldcourse 2010 originals -> Experience: 2016 qubewax Download 50.65 Kb. Share with your friends:
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