Marketing, Sales, Product Development Coordinator / Retail Store Manager
Results orientated coordinator/manager offering over 8 years of hands-on leadership and marketing, sales, retail management, visual merchandising experience. Expertise encompasses engineering creative fashion merchandising strategies and eye-catching product design/presentations. Versed in producing physical marketing and sales materials and boosting clientele via personal interactions in tradeshows, social media platforms, and website presence. Skilled in the distribution of budgets, goals, and outline forecasts from the planning stage and analysis, through delivery phase. Excellent problem-solving and public relations skills that enhance store volume and surpass goals and objectives.
Market Research/Sales Color/Trend Forecasting
Product Launching Social Media Campaigns
Fashion Merchandising Inventory Control/Forecasting Product Line Design and Development Purchasing
Public Speaking and Presentation Budget, Goals, and Prospecting
Trade Shows – Planning and Execution Customer Loyalty and Service
Apple Software Proficient, MS Office programs, MS Outlook, Adobe Photoshop, Adobe Illustrator, Salesforce, Wordpress, Website Development, Social Media Savvy Marketer (Instagram, Facebook, Twitter, Tumblr, and Snapchat), Innovative, and Energetic CAREER PATH
Senior Store Manager; In-Store Visual Merchandising Manager, 2007 to Present
Maui Nix Surf Shops–Pembroke Pines, FL
Spearhead daily store operations, including inventory control, localization buying, and implementing the positioning strategy of the company and its products. Generated an increase in sales over $250,000 for introducing the TOMS footwear brand in store; a 40% in women’s swimwear for Body Glove brand, and Vans clothing for men, which continually sold out during the trend.
Oversee the effective training and hiring of up to 15 employeesat a given time,while relaying target sales goalsand improving customer service via comment cards and secret shopping reports have consistently averaged 88.5 out of 100 in satisfaction
(Three of which I have personally received 100).
Design and maintain original window themes and merchandise displays according to company and vendor guidelines for an attractive store appearance.
Traveling to provide assistance for opening and remodeling of new and current stores.
Enhance design of social media presence via E-blasts, Instagram, Facebook, and Twitter for improved customer following during district events for TOMS footwear (One day Without Shoes), TOMS footwear (Style Your Soul), and Vans footwear (Beach Clean Up Day).
Marketing & Communications Manager / Product Development,2014 to Present
Simbi USA, Inc–Fort Lauderdale, FL 33301.
Responsible for Simbi product development and the creative fashioning of clothing
pieces and accessories. Provide website development, maintenance/updates.
Traveling and planning budget for all of the international organization’s marketing strategies, particularly tradeshows, such as Surf Expo, Miami Swim, and Swim
Provide social media content and marketing communications.
Assist in sales work with VIP accounts (including custom products for Whole Foods account) and manage core surf accounts such as BC, Maui Nix, Island Water Sports.
Build and direct strong alliances with the communications, public relations, and
marketing staff for better tactical and strategic brand positioning in North American,
Caribbean and Europe.
Liaison with the public relations agency on press releases, short/long-term media
pitches; maintain promotional budget and deliver samples to media contacts.
Chart reports providing key knowledge about the action sports industry based on
Worked with the Dean of Academic Affairs at Johnson & Wales to organize student volunteers, models and booth set up during Fashion Lab. Made the Dean’s List consistently, 2012 – 2013 – 2014. Honor student in fashion merchandising, retail, and marketing. Certificate of Appreciation for Love Boutique, Ladies Valor and Empowerment, not-for-profit community organization in North Miami, Florida. Completed Leadership Program, Miami-Dade College; Presidential Service Award, for volunteering , 2011, Miami-Dade College.
Member, Florida Collegiate DECA, Collegiate DECA; on-campus displays and fashion lab steering committee, physical fitness, sports, and traveling.