New Delhi, August 20, 2015- Consolidating its leadership in the tablet category too, Micromax Informatics Limited, one of the leading consumer electronics company in India and the 10th largest mobile phone player in the world, today announced the launch of its new tablet – the Canvas Tab P680. Aimed at creating an immersive entertainment experience for consumers on the go, the tablet has been priced affordably at Rs. 9,499/-. The 8-inch power packed Canvas tablet comes with a WXGA IPS display with anti-glare coating and in-built dual box speakers for groovy, loud & clear entertainment.
Speaking on the launch, Vineet Taneja, CEO, Micromax Informatics, said, “Our new range of Canvas Tabs has helped us grow to become a leading player in the tablet category. Our tablets now offer an immersive internet and entertainment experience to our consumers. Our range has been very well received by consumers and we continue to grow the category as also the use case for the large scale adoption of the tablet form factor and hence the larger display size”. “With the launch of this new tablet model P680, users will get the best immersive audio and video experience, giving them a full- fledged entertainment sojourn.” He added.
Users can enjoy cinema-quality audio and video in the palm of their hands with the WXGA display providing for a sharp and crystal clear video and dual box speakers providing clear and powerful audio. Running on the latest Android Lollipop 5.0, the new Canvas Tab P680 is the first Micromax tablet running on the Lollipop Android version, delivering a bold, colorful and an intuitive user experience. The 8-inch display brings alive vivid detail, promising crisp images and immersive sound experience whether you are indoors or outdoors.
Further, storage capacity of 16 GB ROM will make sure that consumers can maintain a large collection of music, movies, apps and games, making it a one stop entertainment hub which one can carry along with them anywhere they go. Equipped with a 5 MP AF rear camera with flash, a 2 MP FF front camera, the tablet has full HD (1920x1080) playback resolution providing better clarity of each moment recorded or shot. The icing on the cake is the 4000 mAh marathon battery which ensures that entertainment never stops on the Canvas Tab P680.
The Canvas Tab P680 will be available at all leading retail outlets and online partners in metallic copper color at a price point of Rs 9,499/-, starting 22nd August 2015.
For more information, please visit www.micromaxinfo.com
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About Micromax Informatics Ltd:
Micromax Informatics Limited is one of the leading consumer electronics company in India and the 10th largest mobile phone player in the world (Counterpoint Research). Over the past 5 years, Micromax has pioneered the democratization of technology for masses by offering affordable innovations through their product offerings and removing barriers for large scale adoption of advanced technologies. Micromax is currently the largest mobile vendor in India with a market share of 22 percent in Q3 of 2014 (Canalys Report). The brand’s product portfolio embraces more than 60 models today, ranging from feature rich, dual – SIM phones, 3G Android smartphones, tablets, LED televisions and data cards. The company also has many firsts to its credit when it comes to the mobile handset market including the 30-day battery backup, dual SIM phones, QWERTY keypads, universal remote control mobile phones, first quad-core budget smart phone etc. The company has its operations across Russia and SAARC markets. Micromax sells more than 3 million Mobility Devices every month, with a presence in more than 560 districts through 1, 30,000 retail outlets in India. With presence across India and global presence in Russia and SAARC markets, the Indian brand is reaching out to the global frontier with innovative products that challenge the status quo that Innovation comes with a price.