Micromax breaks the power and performance barrier with its new Flagship; Launches the Best of All-in-One the Canvas 5!

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  Power packed with a 3GB DDR3 RAM, 1.3 Ghz Octa-Core processor, 2900 mAh marathon battery, 5.2-inch FHD IPS display , 13 MP camera and more at a disruptive price of Rs. 11,999/-
  
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  Super-fast 4G LTE connectivity ensuring speed for performance & entertainment on the go taking mobile multitasking to a new level
  
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  7 day door step service policy and Double Data Offer from Airtel
  

With Canvas 5, Micromax is looking at further breaking the price and performance barrier to ensure accessibility to a complete no compromise smartphone for the tech savvy segments of the market like the urban youth who look for a perfect fusion of brute force and elegance to do a lot more with their phones. Further, to make it easily accessible to consumers, Micromax has tied with Bajaj Finance to run a ‘12 month EMI scheme’ wherein consumers will have to pay four advance EMIs at the time of the purchase. Not only this, the consumers will be provided with a 7 day doorstep service policy promising a more convenient user experience.

Commenting on the launch Mr. Vineet Taneja, CEO, Micromax Informatics, said, “Micromax has always been a frontrunner when it comes to breaking barriers with our innovative product offerings and the success of our Canvas series is a testimony to this. With the launch of Canvas 5 around Diwali, we are introducing our newest Canvas flagship that will be game changer in the smartphone space targeting those who don’t want to compromise and are keen to experience the new levels of multi-tasking and superb performance.”

"The brand’s consistent growth in the market has made us confident that we are headed in the right direction and would continue our pursuits to breach barriers and reach newer heights further consolidating our leadership in the market.” He added.

The Canvas 5 with its superfast 4G LTE capabilities and a 3GB DDR3 RAM give the consumers all the tools right at their fingertips to accomplish all the tasks at the speed of light. The device propels power infused performance as one can surely push boundaries with 64-bit performance processing data at the speed of light. Power packed with a 1.3GHz Octa Core processor, the smartphone is perfect for multitasking and efficiently running applications of any kind.

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  Key features of Canvas 5:
  
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    1.3GHz MT 6753 Octa Core; 64 bit & 3GB DDR3 RAM; 100% app start speed up
    
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    Sports metal frame with streamlined design
    
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    5.2-inch FHD IPS display
    
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    Android Lollipop 5.1
    
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    13MP PDAF rear camera and 5MP FF front camera
    
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    Dual SIM 4G Enabled
    
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    2900 mAh battery; Talk Time- 10 hours and standby time 275 hours
    
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    Expandable memory of up to 64 GB
    
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    Price- Rs.11,999 /-available immediately
    
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  Building on its multitasking features in the Canvas series, the Canvas 5 has the added Video Pop-Out feature which allows users to “pop-out” the video from the video player in a separate window, and move it around. To top it all, the new smartphone comes with the Smart Wake Gestures which are primarily designed for convenience and quicker accessibility.
  

Exemplifying sleekness and simplicity, the Canvas 5 sports metal frame with streamlined design giving the smartphone a visual thickness of 8.5mm, making it look nothing less than a master-piece.

At 423ppi, your captured moments are displayed with more depth and sharpness. Equipped with a 5.2-inch FHD (1920×1080) IPS screen, the screen is a visual banquet with 16.7M colors splashed across the exquisite display breathing life into graphics. Full Lamination Technology in the smartphone improves sunlight readability drastically at the same time utilizing battery power judiciously.

The 2900 mAh battery of the phone has the Content Adaptive Backlight Control (CABC), which helps to manage power and also enables the consumers to adjust the image being displayed so that it seems brighter, allowing the actual backlight to be dimmer. The battery is designed to support talk time of 10 hours and standby time of 275 hrs enabling you to do a lot more with your smartphone.

For more information, please visit www.micromaxinfo.com

Micromax Informatics Limited is one of the leading consumer electronics company in India and the 10^th largest mobile phone player in the world (Gartner Q1 2015). Over the past 5 years, Micromax has pioneered the democratization of technology for masses by offering affordable innovations through their product offerings and removing barriers for large scale adoption of advanced technologies. The brand’s product portfolio embraces more than 60 models today, ranging from feature rich, dual – SIM phones, 3G Android smartphones, tablets, LED televisions and data cards. The company also has many firsts to its credit when it comes to the mobile handset market including the 30-day battery backup, dual SIM phones, QWERTY keypads, universal remote control mobile phones, first quad-core budget smart phone etc. The company has its operations across Russia and SAARC markets. Micromax sells more than 3 million Mobility Devices every month, with a presence in more than 560 districts through 1, 30,000 retail outlets in India. With presence across India and global presence in Russia and SAARC markets, the Indian brand is reaching out to the global frontier with innovative products that challenge the status quo that Innovation comes with a price.