Micromax launches its first Android Marshmallow smartphone- canvas Spark 2 Plus with Snapdeal at an aggressive price point to empower the first time users



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Micromax launches its first Android Marshmallow smartphone- Canvas Spark 2 Plus with Snapdeal at an aggressive price point to empower the first time users


  • Empowers the consumers with its first out of the box Android Marshmallow smartphone

  • Targeting the first time smartphone users, Spark 2 Plus redefines value for money, and comes loaded impressive features like 5 inch screen, 1.3GHz quad core processor, 5MP rear camera and much more

  • Comes loaded with Indus language solution for more than 10 regional languages support to get new users comfortable right from the start

  • Exclusively available on www.snapdeal.com starting April 22nd 2016 on open sale at an affordable price of Rs. 3,999/-


New Delhi, April 21, 2016– Micromax Informatics Ltd., India’s leading handset player and the 10th largest player in the world, today announced a fresh addition to its hugely successful Spark series of smartphones –Canvas Spark 2 Plus exclusively with Snapdeal. The first out of the box Android Marshmallow smartphone further reiterates the company’s vision to lead the connected devices revolution by making affordable devices for Indian consumer with user-friendly functionality, as well as providing 3G connectivity to them at an unbeatable price of Rs. 3,999/. With the launch of Spark 2 Plus, the company is all set to further exceed the benchmark created by the Spark series with the sales of more than 1.5 million units as of now.



  • Specifications: Canvas Spark 2 Plus


    • 1.3GHz Quad Core processor

    • 5-inch FWVGA

    • 8GB ROM; 1GB RAM

    • 5MP Rear Camera with Flash; 2MP front camera

    • Android Marshmallow

    • 2000mAh Battery

    • Price- 3,999
    Unraveling the true 3G potential in India, the new smartphone from Micromax empowers the consumers to traverse the world of speed and entertainment with its power packed features including Android Marshmallow, 5 inch screen protected, 1.3GHz quad core processor, 3G connectivity, 8GB ROM, 5MP rear camera and 1GB RAM. Targeting the first time users, Canvas Spark 2 Plus comes with Indus, a regional language solution to ease consumers into the world of smartphone.

Micromax Canvas Spark series is already a big hit with consumers who want to upgrade to smartphone advantages including mobile internet ad big screen. With its earlier three smartphones launched in the last 12 months - Canvas Spark 1, Canvas Spark 2 and Canvas Spark 3 selling more than more than 1.5 million units till date, Spark series has created a legacy. The Spark series have garnered excellent customer feedback with over 87000 positive ratings and an overall rating of 4.5 stars out of 5 from consumers. The Canvas Spark series has built a very strong equity with its users that over 94% users have recommended the product to others on the Snapdeal website. The partnership with Snapdeal simplifies the process for millions of new-age Indian consumers to get their Canvas Spark smartphone with just a few clicks.


Commenting on the new launches, Mr. Shubhajit Sen, Chief Marketing Officer, Micromax Informatics, said, “A large number of consumers are still using feature phones or a second hand phones, which provide immense scope and potential for them to upgrade to affordable smartphones. With the launch of the Canvas Spark 2 Plus, we are offering first time users, with a smooth transition at a wallet-friendly price. Our objective is to convert feature phone users into smartphone users, and synthesize technology and affordability in for this device.”
He further added, “Through our partnership with Snapdeal for exclusive Spark series, we have very successfully expanded the overall entry smartphone market and created a favorable impact in the ecommerce channel capturing over 11% of the exclusive online market last year. Our new Canvas Spark 2 Plus will yet again showcase our commitment to empowering consumers and at the same time introducing more people to the best of the connected world.”
Bringing new users into the smart world of connected devices
Canvas Spark 2 Plus is the most affordable device targeted at first time users who are driven by screen size, good processor and best in class 3G connectivity. One can push boundaries as the smartphone comes power packed with a 5-inch FWVGA screen, 1.3GHz quad core processor, 8GB ROM & 1GB RAM. The smartphone aims at redefining value for money for the first time smartphone users as it comes with a 2000 mAh battery to enable the users to enjoy a long lasting performance without any battery woes. Moreover, the new smartphone offers a superior mobile and social experience to young consumers who want to express their unique style while constantly staying connected. Sporting an advanced 5MP rear camera with flash and 2MP front camera, taking and sharing vivid photos and selfies is now easier than ever before.
The Canvas Spark 2 Plus comes loaded with Indus which supports 10 regional languages to get new users comfortable right from the start. Users can type, chat or change the menu of their phone in their preferred language. One can swipe right to translate or left to transliterate their messages in the language they want to communicate in. The phone will be available for purchase on Snapdeal from April 22nd 2016 and will be available in an attractive form factor in three colours- Metallic Grey, Copper Gold and Champagne Gold.
For more information, please visit www.micromaxinfo.com

You can also connect with us at – f - Micromax or @Micromax_Mobile

About Micromax Informatics Ltd:

Micromax Informatics Limited is one of the leading consumer electronics company in India and the 10th largest mobile phone player in the world (Counterpoint Research). Over the past 5 years, Micromax has pioneered the democratization of technology for masses by offering affordable innovations through their product offerings and removing barriers for large scale adoption of advanced technologies. Micromax is currently the largest Indian mobile vendor with a market share of 22 percent in Q3 of 2014 (Canalys Report). The brand’s product portfolio embraces more than 60 models today, ranging from feature rich, dual – SIM phones, 3G Android smartphones, tablets, LED televisions and Laptops cards. The company also has many firsts to its credit when it comes to the mobile handset market including the 30-day battery backup, dual SIM phones, QWERTY keypads, universal remote control mobile phones, first quad-core budget smart phone etc. The company has its operations across Russia and SAARC markets. Micromax sells more than 3 million Mobility Devices every month, with a presence in more than 560 districts through 1, 30,000 retail outlets in India. With presence across India and global presence in Russia and SAARC markets, the Indian brand is reaching out to the global frontier with innovative products that challenge the status quo that Innovation comes with a price.



For further information, please contact:


Parul Gupta

Micromax Informatics Ltd.

+91 9599914294

parul.gupta@micromaxinfo.com


Aashima Malik                                              

Genesis Burson-Marsteller

+91 9899215064                                             

aashima.malik@bm.com    
Ankita Prasad

Genesis Burson-Marsteller

+91 9999903218

ankita.prasad@bm.com
Prachi Chitkara

Genesis Burson-Marsteller

+918588809582

prachi.chitkara@bm.com
Sanad Kathuria

Genesis Burson-Marsteller

+919958082261



sanad.kathuria@bm.com                           


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