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Page | 2/6 | Date | 19.05.2018 | Size | 1.32 Mb. | | #49205 |
| Carefully considering buying alternatives
Using unit pricing to compare products
These products are highly advertised and available at many stores.
Private-label brands
Store brands
National brands
Regional brands
Generic items
These products are sold by one chain of stores and are low-cost alternatives to famous-name products.
Private-label brands.
Store brands.
National brands.
Private-label or store brands.
All of these are correct.
A standard measurement used to compare packages of different sizes is
Coupons.
Open dating.
Rebates.
Unit pricing.
Warranty.
This type of promotion provides an immediate savings for consumers.
Coupons
Open dating
Rebates
Unit pricing
Warranty
This shopping label is used primarily on perishable products.
Coupons
Open dating
Rebates
Unit pricing
Warranty
Partial refunds of the price of a product are called
Coupons
Open dating
Rebates
Unit pricing
Warranty
This is a written guarantee from the manufacturer that specifies the conditions under which the product can be returned, replaced, or repaired.
Coupons
Open dating
Rebates
Unit pricing
Warranty
Most products come with some guarantee of quality. Which of the following is usually in written form, created by the seller or manufacturer, and has two forms?
"As-is" warranty
Express warranty
Full warranty
Implied warranty
Limited warranty
Most products come with some guarantee of quality. This type of warranty states that a defective product can be fixed or replaced during a reasonable amount of time.
"As-is" warranty
Express warranty
Full warranty
Implied warranty
Limited warranty
Most products come with some guarantee of quality. This type of warranty covers only certain aspects of the product, such as parts.
"As-is" warranty
Express warranty
Full warranty
Implied warranty
Limited warranty
Most products come with some guarantee of quality. This type of warranty covers the product's intended use or other basic understandings that are not in writing.
"As-is" warranty
Express warranty
Full warranty
Implied warranty
Limited warranty
Steve bought a laptop that was defective. This laptop will be fixed or replaced by the manufacturer as long as he returns it in a reasonable amount of time. What type of warranty does he have on his laptop?
"As-is" warranty
Express warranty
Full warranty
Implied warranty
Limited warranty
Frank bought some miniblinds. Although he did not receive a written warranty, the blinds should be expected to open and close properly. What kind of warranty does Frank have?
"As-is" warranty
Express warranty
Full warranty
Implied warranty
Limited warranty
Karen bought a mixer. She received a warranty that covers only certain aspects of the product. If the product fails, she may be required to pay part of the costs for shipping or repairs. Which of the following warranties does she have?
"As-is" warranty
Express warranty
Full warranty
Implied warranty
Limited warranty
Mike bought a new car. His new car warranty probably included all of the following except
Coverage of basic parts against defects.
Corrosion warranty.
Extended coverage for air conditioning.
Possibility to transfer the warranty to other owners of the car (additional charges may apply).
Power train coverage.
A service contract
Is better than an extended warranty.
Is an agreement to cover repair during the implied warranty period.
Is included automatically with the purchase of a vehicle.
Usually does not cover the engine cooling system.
Covers the repair costs of a product.
The text identifies several phases in the buying process. The correct order of the phases is
Evaluating alternatives, preshopping activities, selection and purchase, postpurchase activities.
Preshopping activities, selection and purchase, evaluating alternatives, postpurchase activities.
Preshopping activities, evaluating alternatives, selection and purchase, postpurchase activities.
Postpurchase activities, evaluating alternatives, preshopping activities, selection and purchase.
Evaluating alternatives, selection and purchase, preshopping activities, postpurchase activities.
Problem identification is part of the phase of the decision-making process.
evaluating alternatives
postpurchase activities
preshopping activities
selection and purchase
More than one of these is correct.
Information gathering is part of the phase of the decision-making process.
evaluating alternatives
postpurchase activities
preshopping activities
selection and purchase
ordering activities
Comparison of product features is part of the phase of the decision-making process.
evaluating alternatives
postpurchase activities
preshopping activities
selection and purchase
ordering activities
Price analysis is part of the phase of the decision-making process.
evaluating alternatives
postpurchase activities
preshopping activities
selection and purchase
ordering activities
Negotiation activities are part of the phase of the decision-making process.
evaluating alternatives
postpurchase activities
preshopping activities
selection and purchase
More than one of these is correct.
Choosing the payment method is part of the phase of the decision-making process.
evaluating alternatives
postpurchase activities
preshopping activities
selection and purchase
More than one of these is correct.
Properly maintaining and operating the product is part of the phase of the decision-making process.
evaluating alternatives
postpurchase activities
preshopping activities
selection and purchase
More than one of these is correct.
Resolving purchase concerns is part of the phase of the decision-making process.
evaluating alternatives
postpurchase activities
preshopping activities
selection and purchase
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