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MageTalk Episode 150 Kalen: Hello and welcome to MageTalk the Magento Community Podcast episode number 150 Phillip: [horn noises] Kalen: I am Kalen and the tutor of the horns is Kalen: PhillipPhillipPhillipPhillip Jacksonsonsonsonsonson Kalen: You're good at that, are you an undercover beatboxer. Phillip: I tickled myself there. That was pretty fun. Hey what's up. Kalen: Hey hey. Phillip: So technically this is episode 150 but there has - it's like the 159th episode of MageTalk. There has been a bunch of unnumbered episodes here right. Kalen: Right right right right right right right Phillip: We passed the sesquicentennial as I like to say a long time ago Kalen: by the way I took a I took a quick peek at the Future Commerce episode 50 you guys did a great job of kind of recapping things I actually looked at the shows were amazing and I looked at that and it was it was cool. So congratulations sir. Phillip: Oh thank you very much. And a big shout out one of the things we're going to do a little better here on MageTalk and elsewhere and other properties that I'm participating in is that there's a whole crew of people that make these things possible but haven't always been so visible. And so I definitely you know at the end of the show when I throw out some Thanks but yeah the show notes on Future Commerce are you know somebody who stepped up to how to do that and make those you know kind of give it a voice and that helps kind of you know especially if you're not sure if you're interested in listening the episode or not it helps you kind of find one with deeper. Kalen: It is you know it's interesting somebody asked me recently about A full transcription of one of the Commerce Hero episodes. And I still don't quite understand people that want to read a full transcription but they're out there. Let me tell you there's definitely. Phillip: It's incredible and there's a lot of value to it. I mean as well we know one thing we've been doing at something digital is something called Office Hours which is twice a month. We you know open up a Facebook live event and for one hour we'll answer any question that comes and we solicit for questions ahead of time to bank some case nobody shows up. Kalen: I keep trying to think of a good question for you guys but I haven't come up with one yet. Phillip: I mean that's not saying that we've had many... good questions. We've had a lot of questions - I wouldn't say we have ... good questions. No we have we have good questions. It's interesting because the in that realm when you're doing audio and video and then you also on another part of your business do a lot of work around ADA compliance and accessibility. Then you kind of have to follow your own advice which is -- "if you're going to do a video then you need to have an audio transcription track where it's accessible". But we found that it also lifts organic search because you have a lot more data. Really. Yeah. Right. Hundred percent. It's an interesting thing but there are people -- you know I saw Jamie Huskisson -- from "Jay Haych" -- As I've been corrected that it's pronounced Jay Haych, that is the correct way to pronounce. JH out in Nottingham and the sheriff of Nottingham. In the United Kingdom. And yeah he mentioned that he would like show notes for I think for the Commerce Hero show and I was like that's just it yeah. I'm not that person either. It's weird. Kalen: I know I know so I'm starting to. I'm starting to get those done actually for that podcast. And so that should be great. The accessibility thing is really the. I've been thinking a lot about. Did you ever see this image I saw shared out where it compares sort of like in terms of accessibility it sort of compares like you can be like somebody let's say somebody as disabled because they can't see and so audio is helpful verb like compared to somebody who is situationally quote disabled like that like let's say somebody only has one arm and somebody is holding a baby so there's only one arm free. Phillip: I'm 100 percent sure that you either watched the most recent office hours or you're remembering my talk from it and it would make sense that that was let's come up a couple times this week about how this is so strange that you're bringing this particular thing. Kalen: Yeah I been thinking a lot because I've been trying to do a lot of stuff on my phone. I've been trying to I say Yeah I've been trying to build out like stuff that I do for commerce here like administrative stuff and all this. I've been trying to do and I'm like oh man like there's this really needs a lot of work to make it really mobile friendly. And so anyway it's just something I've been saying like if you can type with one hand like swipe for example when you're when you're typing before you swipe. All of a sudden you can type with one hand. Phillip: Yeah. Anyway so I didn't mean injure but there is also the there's a small little subtle things that are also really handy which you'll see a lot of apps now have especially ones that are you know in the EU like I just travel on a couple of different Web sites that you know are airlines that only exist in Europe and and almost all of those Web sites have toggles to make the text larger or to give you a high color contrast mode. And so and those are really helpful. I realized when my battery is almost dying and I'm in the airport in my house and I have my screen is really dim and I get that button and all of a sudden I can see all the stuff on the screen and it doesn't always have to just be because somebody is poor it. Kalen: It can be an assistive total to you for a while. And that's kind of that's the whole takeaway is building accessibility benefits you know people that are disabled some way but it also everybody else who you know situationally benefits as well so it's just a channel that's interesting that you're looking at that. Phillip: And I think it's becoming more and more important. Kalen: I mean things like voice too because I've been trying to do more stuff with voice like hey OK Google send an email. Do this do that. I've never really used that. I've known about those features and kind of played with them but I've never really tried to use them very frequently. And it's I mean it's a completely different way to interact with you know your phone and things like that. Phillip: So it's what I saw it. So this is like a little bit of a tangent but I'll bring it back to the voice thing which by the way none of this is the topic of our show today. But I love it. So you you recently started messing around with Twilio right. Yes. OK. So what are you doing. Kalen: So with Twilio I am kicking out. So I spend about half of my life following that by email linked in Skype. Anything that I have for somebody through commers hero who got matched with a job and now they're not respond to emails or maybe there's an email deliverability issue or people just never check their email. So. Phillip: So I added Let's face that people realized that they now actually have to spend money and they're just disgusting here big time. Kalen: There's some of that but there's a good portion of they just didn't there. Oh I thought it was automated and I thought I didn't have to respond to just so many different things so I added text messages as an option if somebody puts in their phone number will kick a text message out on if there's a job they're matched with and they have responded something like that. So right around 12 is great and it has a great like great documentation really easy THP you know composer retire great little API Explorer. So before you do any coding at all you can just interact with sending text message to their little API test widget and it shows you the Kerl command in the school right. Yeah it was just it was just really easy to get. I thought it was going to take me a long time there just like boom done and super and I have a great test tomorrow. He had it in test mode before you pay before you upgrade to a paid account you can send a test message to your cell phone and they have lunch. So it's just a great little onboarding experience. Phillip: Yeah and so I had built out a little bit of functionality with Twilio some time ago and. And I think what so what this kind of blew my mind. I wanted to get these guys on future commerce but they're still small. They don't actually have any merchants live yet but I'll give them a little shout out. It's a company called voicebase which is VOYSEY s know as I have. Kalen: Ok. Phillip: So they are. They call themselves the complete voice AI platform and they are they aspirational we want to be the Twilio of artificial intelligence voice operation for Web sites. So any web site. And they're starting with commerce but you can you can sort of guess how are all the other sister ways that you can have voice interaction on a Web site but they want to be able to provide voice AI capabilities. You know in the way that Twilley has given businesses the ability to interact with text message and phone totally and phone calls. And so they have a really interesting couple of use cases and their API demos very very interesting they're not quite to market yet. I think we're going to see a lot more of this and all it takes is a company like that to have a big Magento integration and the next thing you know it's like all the sites that we all deal with all just have this expectation and merchants are getting this expected behavior from their customers. Oh why don't you guys have the microphone icon. I just want to tap that and tell you what I want now. Why do I have to click into the search box and then start typing and then it just you know it scrolls it up and it's up above the fold and I can actually see what I'm typing. Kalen: There's so many problems you know right now what would it be because I've been thinking a little bit about this like whether I should try to build an Alexa's skill or something like that so that if I'm driving in the car and I can say hey Alexa tell me about the new users that just signed up so I can whatever. Or a store owner maybe says hey give me an overview of where my store is and it tells you how many orders as shipped how many whatever sales revenue numbers for the previous day. What was that even treated something like this and building in a Lexus or there is no sure thing. Phillip: So I've actually spoken to these folks and again I'm Because just because I'm interested there's no other reason like I'm not building anything on this now. Right. There's two use cases. The first is not everybody feels comfortable with putting all their data through Amazon's platform like they're you know especially if you're in competition with Amazon to some degree or or you see Amazon as a competitor. But that's the first thing. So the second thing is having more full control. The only way that you can create a personalized skill like this right now is to have a a skill that is an just in beta mode. So it's active for your Amazon account but not for anybody else's. Oh I see. So if you wanted to share that skill that's paired with your commerce your data would have to be a broad skill which has oath you know two capabilities that you can sign in to commerce your own using. Oh you know tangentially sign in to the Cisco as well and then give it permission to view certain parts of the. The metrics are stats and you could do that and you can make it broadly available nobody would use it but you probably get it but that's a big big pain in the butt. Right. Why wouldn't you just build your own Cingular service that taps and where you want to and then that. And again voice Mrs. goal Is to have a unified API that can be consumed by a bunch of different things so you build on one platform and then you can publish to Alexei you can publish to two Cortana you can publish just series you can like there's a bunch of voice assistance that exist in the world now that not just one. Got it. Nice. Yeah. Glass of cool. Anyway. Speaking of. Lots of. Things that exist and I have not. How do we possibly. I was wondering how you're going to segue into this next one. Well my heart. Breaking. I'm calling it live out there. Again. And. Again and again everything is getting so big get and so little. These are. The. Only. Online retailer that Kalen: Jamie Clark. All our retail business Jamie Clark. Owns. And runs gentium. A market. Person that has emceed Magento imagine For five years now. For you I think succession for leaders here and I think five years is his legacy and none of Magento imagined and Magento imagine is the face of Magento. So he's the face of Magento. There are so many people that are shouting at their radios and a lot of yeah we've been responsible for more than a few radio shots. So they have moved to Shopify unfortunately and that hence that is why this section is entitled live out there get in. Phillip: Yeah and they announced it. Well they didn't actually announce it so I got an e-mail early on like Monday morning that says we just announced our redesign of our Web site. Go and update your customer information. I was like oh awesome live out there on Magento too. So then I clicked on it and Kalen: I was like wait a second this is it. Phillip: So I go back to the e-mail and I saw it and it says and we've partnered with Canadian based. And I thought that was really funny that they sort of push with Canadian based e-commerce platform shop but that was how they justified it to themselves. Yeah yeah exactly it's it's that you know it's exact but you cheated don't you. But it was your sister I mean of all the people I could have cheated on you know. And so you know. Kalen: Yeah. Now the thing is and he's made he's actually was great he replied to a bunch of tweets and things like that. And this is actually now I understand it a little better. It sort of makes sense because it's not just that they reply form from Magento to Shopify. They sort of change their business to their brand their their label now. So they have they went from being a retailer to being their own label. So they're selling so many products. Phillip: They said they have 12 of them were they had hundreds before dropship operation with you know all kinds of gear out all kinds of outdoor gear they were like Outfitters. Right. Kalen: Which is where it makes sense to. To use Magento and where it makes sense to you Shopify is when you have 12 products and you're starting a new brand. Apologies to all the. Oh true magenta fanboys and girls but so certainly not us. We're no longer fan boys or girls but so I mean in that context it at the very first time that I saw it I was heartbroken a little bit. And I think I understand. Still heartbroken but I think I kind of understand it. Phillip: If you this is what I always say and I think this will do well in life. If you if you just give people enough credit to say that if you were put in the same position with all of the same challenges in your business and in your life and all the same financial pressures and all of that if you were put in the same position it's a very high chance that you would make exactly the same decision. Right. Just taking some credit. I do think that. He will never step foot on stage. Midwinter imagine. Yes. I think It is. So if you are an emcee professionally out there and potentially a you know a really great mountain climber kind of person and you'd like to speak at Magento I imagine I'm sure they'll be taking applications any day. Kalen: You've got to have at least a three foot vertical. OK you've got to be able to jump because you've got to get on the stage and down. Yes you do. You know you've got to be you've got to be a character you've got to be like a tough guy or know what they're going to do so. Did you go to imagine prior to Jamie Clark being the MC. I literally can't even right now if I go. PRYOR I don't think so. I didn't go to L.A. one. And then I might have knock on the first Vegas one. So I don't know that. I mean my whole entire Magento life has been post. Phillip: Jamie Clark and her husband Jamie Clark and now we're entering a post Jamie Clark phase and I'm not sure where we're going after we're on the post-Roman Clark society now. Right. Yeah it's Plouff post Clarkie and as it is May is the ideology and new and new. Anyway the area in which we live. But here's the thing Gary Forman was a Magento employee right Pryor who was the CMO or something somebody did something there. And Gary was a phenomenal emcee right. And he did a great job. So you know I don't know maybe Andrea she is now in that sort of role maybe she can emcee. I mean I mean there's all kinds of options if you wanted to go with just Magento internal people that could possibly MC imagine. So I don't think you know obviously we'll all miss Jamie. He's dead to us. And you know and good riddance. Let's never speak his name again. But you know beyond that now there's life after Jaymie there's life after jimmied life we're going to try to move on. Kalen: So we get a moment of silence we're going observe a moment of silence here for the next 20 minutes that you can observe with us now and be really funny if we actually put 20 minutes of silence and just turn in there. What else do we got going on here what else do we got. Phillip: Well aside from people leaving Magento to go to other platforms we have people leaving their businesses to go to other business. Speaker3: Yes. Yes. And that the doctor is in the dark on this one. Phillip: So what sparked you were your interest in an agency hiring an agency. Speaker3: So you know I thought Christmas is around the corner and I'd like to get myself into. No. The one thing you buy for a calendar year has to buy am an economy preferably mid-market you know mid to low market. Kalen: I was talking to somebody actually about hiring stuff and then all of a sudden we're like hey by the way I think it might also be interesting to you know you're you know kind of a quote matchmaker whatever so if you could hook me up with somebody it might make sense some kind of merger acquisition. So that's just kind of came out of nowhere that's a cool idea and so I just was thinking about what and then I remembered that there have been a number of acquisitions recently. And so when I started Googling them and I added a few this list you then went and added a bunch of others. So there's quite a few. So there's the blue ACORN one recently by Berenger capital that we're that we all remember there is born group was acquired by pod one element of the way rather Either way it's the other way around. Phillip: Yeah. Yeah. Podd one was a Magento agency or a design agency that did Magento that was acquired by FMG group that then rebranded the whole thing is born group got it and more by the way just as an aside. Born is a powerhouse and we don't talk about them enough because they weren't around they weren't like OGM Magento agencies and Orren does a tremendous amount of business not just in the northeast but as in the B2B space in Magento Ashta to be hashtag Magento. And there is. It's interesting because we forget especially you and me because we we talk about this stuff all the time but we forget that the landscape is constantly changing. Right. And then players like Orren kind of come up out of nowhere and they're there delivering lots of Magento But you know they weren't part of the OGM Magento crew. Kalen: So you know we forget about I don't know if it's and maybe they're not on Twitter or going to a hackathon. I don't know. I don't really know many but any developers from there. DG Reese I think this might be the most recent D-G acquired. Boku. With Moken collective. Which I'm not. Entirely sure which Phillip: Is that is. I mean. Well one because it was probably the worst name ever. Where do you work. OK you know my crew. OK. Kalen: My mom woke me up you know muck. No. Oh wow that's one. That was close like lions acquired by I was a quarter by Cap Gemini. Phillip: That's correct. I was a little while ago Lyell's was a big one. Lions Lions consulting or lions. Kalen: Was a huge huge one partner. Yeah. And then Shopify actually acquired an agency called Boltt made I think I don't know what either of those words they have zero meaning. I think that was I want to say in the last year or so. So anyway those are some recent ones. But and I have a couple of you know friends have mentioned things you know offers so I don't know. It seems like there's some financial people that are acquisition happy around agencies in the last several years. So it's just it's just it's just something that you know is kind of interesting. Phillip: Ok. So I have a really interesting conspiracy theory. Yes you do. Yes you do. Shopify acquired a services company called Boltt made. Right right. OK how long before Magento acquires like outright acquires a Magento. Kalen: I've been thinking about that for a while now. Phillip: I mean you talk about ECJ a lot and they essentially already have barrier on their own agency but rather than look at Ray bogeymen who I just meet Magento españa Yes. Hamann and he's going to go work. Kalen: Congratulations to Ray. He's going on board as a solutions architect. Phillip: Yeah I'm like that right around that right by the way we're Apelles a really wonderful story. He's a wonderful interview really nice guy but it's Magento continues to like eat the world. All of these people that are you know really talented folks and Magento are now in the Magento you know S-I community worldwide are going to work directly for Magento now. So anyway I heard a rumor and I don't know I don't know if I'm screwing myself by putting this out there but I've never pulled punches on this show once before. So for now you can confirm that I heard that Magento has a goal now of getting OK you're going to have to hang on for a second because I'm going to qualify it afterward. Magento has an internal goal that Magento services will deliver 100 site builds by end of year next year one hundred site builds by the end of the year 2018. Kalen: From now around until 2018. Phillip: That is correct. That Magento services will contract and deliver 100 site builds. Wow. And and I don't know if that's true or not. I mean it's a rumor. But and you know what. Listen every organization has to have a goal right. But my my sense is probably not a big deal if you know if. Again like I've said in the past the pie keeps growing and benchmark set major Titans Manchester puts up this you know fancy Schrans sliding is really pretty this says the Magento economy meaning the number of dollars transacted by the partner the tech partners solution partner and Magento itself that that economy is $5 billion today in 2017. But it is projected to be $23 billion in 2020. So in the next three and a half years that's going to more than double. Kalen: I mean it makes it's hard it's hard to wrap your head around those numbers but it makes sense to me because the you know it's like the this pie you know the only pie that's getting eaten is the brick and mortar old like retail pie. And that's you know sadly for people that are in that space but anything online. I mean sure we compete against other platforms and stuff like that but anything digital online is is growing. Phillip: That's just in just the same time right. Like I I get a little nervous. So I don't know. I don't want to I don't want to beat down too much on this like we. There was such a magical time toward the end of the ebay relationship when Magento was building Magento to where they looked right to the solution partners and they said soulish and partners or developers in the community the them the Magento masters if you will but those didn't exist yet. How do we fix the Magento platform to be a 10 year or 20 year plan. Mike what do we need to do to fix the problems that we have today and get us on the track for the future and a bunch of smart people who were infatuated with a bunch of you know basically fashion trends and development and programming said test driven development demand and dependency injection and then we wound up with this whole monstrosity of of you know of really hard to work with tooling and Magento too. And then we spent a year and a half on doing that. It's like any trust that they had in the solution partner community or in the developers community who didn't give solid advice but gave like you know fat advice like do you think we're ever going to be trusted again Magento is just going to go and they're going to learn it themselves they're going to learn to deliver themselves and then they'll take their own advice as kind of a bummer that you know we had a great opportunity to help Magento grow a platform and we squandered. Kalen: I don't know. I kind of feel like it's the it's incumbent on the product company behind the platform to kind of take the lead with things. So it kind of makes me feel good that they would be taking more of the lead with design decisions and getting feedback. But like not solely relying on that for like you know with an analyst you Jobs asked everybody what they wanted you'd get a faster Walkman or whatever the expression is. So. I mean I'm sort of beshrew I can see how as aside you'd be less OK with that. Phillip: Matchlock is brought to you by major mojo. A 360 degree customer support Magento hosting company 360 degree customer support means every facet of your store is under support. When you're a major mojo that's everything from the performance of your store to code level support in the Magento core and even patches will be applied by major mojo on your behalf without your having to worry about a single thing. They have the fastest SLA and the entire Magento hosting realm and they'll even give you money to switch back to your old host if you don't like on. I want you to try it out today at major mojo. Dotcom that m a g E M O J O dot com slash made stock for a special offer. Kalen: Misaki is brought to you by commerce hero. I've had trouble finding a Magento developer where they're hiring in house looking for a freelancer trying to find an agency. We're solving Zacky that problem by building a database of developers and agencies with rich profiles including tags to indicate their specialties projects they've worked on endorsements from other developers and ratings on work that's been completed. If you're interested in that sign up for free at Commerce hero Don I.O. Phillip: When it comes to things that are cutting edge if Magento is the one developing things like progressive Web apps right and they're going to partner and pilot now not with the corners of the world or you know where the born groups of the world the not the large partners that are delivering massive sites they're going to partner with their own services organization to deliver the merchant Beta's of those things then it creates a weird chicken and egg problem of well when you are a company who wants to deliver a progressive Web app. Q Do you go to you go to the companies that have the experience delivering it and now thatll be Magento. It's not going to be someone else. Right. And I think about the economy of the the work force of people that stick around in jobs for two to three years and then move on. Right. They work for a solution partner then they take that knowledge to another solution partner or they go create their own business and then that knowledge then sort of branches out and it flourishes. And you have people that go out and they work in other industries and people that leave this company and then they go and hire something digital again because they're such a great experience at the previous company. But that's not going to happen when everyone's working for you know Magento proper and then they leave and then they have in DA's and non-compete someplace and I just don't know it just feels it feels different. Kalen: Yeah I don't know. I mean I'm talking out of my butt. I have no idea what I'm talking about sort of becoming more monolithic. You know it is so that is always you know a concern when good companies just becoming super monolithic. Phillip: So how do know if it's all for our benefit because Magento has got to keep growing and I feel like if the pie gets bigger then we're all going to get bigger and that's great. But anyway interesting stuff going on I'm getting bigger Magento just go ahead and hurry up and acquire an agency and let's get it all. Of course if they do that then you'll be super pissed On it. That's it. Give me a call me call me to enter. I'll take you out to dinner. Kalen: Speaking of progressive webapps there was a couple of things I noticed that viewers storefront was on productize which I believe is by Vontae the Vontae at Tom quarta and that whole team can check that out keep that in a boat. I also saw something tweeted P.W. a builder dot com. I think it's like a quick easy way to build a progressive Web app or something player. Don't know. Gives you a template. I've actually been thinking about more because as I've been like I said using my phone more I'm starting to really feel the pain point and want to make commerce here or progressive would that be just because every time I load up a page there's those couple of seconds load time or whatever it is. And especially if you're on you know cell data versus wildfire or whatever your shell loaded first and it like I'm really starting to run up against that pain point. So it's it's interesting it's Yeah. Phillip: And I think too if like I was on on the plane coming back from Europe and I had to buy data because I had to send out a bunch of e-mails and I realized I want to go on Twitter but if I open the Twitter app it's going to smoke me on data it can download all these images it's going to it's going to kill my 120 megs of data that I purchased for like 300 euro. And it's you know so what's the first thing I did. I go to the light that Twitter.com LITV on Twitter.com and it kind of an informational site about here's what the Twitter PWI does and it has a data saver mode. And when you bookmark as the as a bookmark on your home screen it loads up the P.W. way that's stored in like local storage and so you have online access to whatever you're downloaded before and I. Yeah this is this is what I want. You know like this is what it should be this is kind of where the web is supposed to wind up. So if you wind up doing a you know if you wind up getting into that and commerce here I'd love to hear your story about that because that's interesting. Kalen: Yeah I'm sort of trying to wrap my head around how much work it would be to get something basic up. It sounds like basically you set up the wrapper and the service worker and then you just have a little bit of a shell and they get more and more you can do to take advantage of more and more of the API is in things like that. Phillip: But I feel like there was a somebody had a Twitter ad campaign not too long ago like build a PWI in five minutes and it was like sort of a soft intro in into what makes a progressive Web app a progressive Web app and it was it was actually it was firebase firebase was the one who who had a Twitter campaign for this but it's a medium blog post. We'll will post it in the show. It's for real this time because actual people doing it right. Firebase had this great blog of sort of progressively building a progressive Web app of your step one. Now run it through the checker and you'll see that you're passing the first test and now do the second step and it softly introduces you to the concepts but well perfect. You know where we're probably a long way off from you know learning how to do that in the commerce context right. Right. From there was also one that came out recently I don't know if it was someone on the on the right. It was a re-act Magento store this is a view of your storefront is a view which is like reactance and the re-act ecosystem but it's just a different you know different take not different language but the stone is just framework. And so yeah there's a bunch of these like headless Magento themes popping up. And I'll be honest with you I'm a little bit like I know we had done this to something digital Dotcom is is a re-act app that you know communicates over the Wordpress API. So I know that this is I don't know I kind of want to I kind of want to play more with this because I love this idea. It just seems like a big left. How you know you're getting old and you're not a developer anymore. Kalen: Hey that's Coulier you're communicating over the API. Yeah it's kind of neat. So basically I mean it's basically a headless headless headless word processor show title. Have you seen these developer diary blog posts on the Magento blog. No. Phillip: So you're skipping over the commerce hero stuff. Kalen: Wanted to talk about the commerce EPPER. Out of totally. Let's that's fine. We can we can we can circle back we're talking about the order in the dark of course. Phillip: So of course that's just how we live. Everybody talk is love. The dock is life. Everybody has it in the dock. Kalen: But so I really like this. They know there's a kind of a new category within the blog called developer diaries and they're posting kind of the story of I haven't actually drilled and read these yet I haven't had them pocketed so I can get in there and read them but they've done one for Bronco consulting Max Bronco. They've done one for one step check out and cart to quote and I think it's kind of like a. Little bit of a. Kind of a background on how the developer got started and. And things like that. So I love that they're kind of. You know they're kind of featuring you know you know smaller companies. That I don't know if they would have normally featured Phillip: On their blog. I'm still sad. I haven't ever been featured on the blog but I digress. But yeah I think it's a really. I think it's a really cool effort. In. Well I think what's interesting is that I don't know how Max Broncos one fits in but one step check out Inkheart Carter quote are both market on the Magento marketplace with actual you know with actual products that you could purchase or download from there. And I also thought it was really interesting of Magento and in neither good nor bad way I just thought it was interesting that they are our very first developer diary's was cart to quote which I have some experience with because we've we've had some Magento sites come in do something digital using this module in the past and it is it has a direct It is it is the Magento community direct competitor to Magento enterprise to point to be to be. It's kind of an interesting choice. Yeah it is an interesting twist to feature but I do love that they're telling developer stories and how people are growing businesses based around solving you know actual business problems with extensions. Yeah yeah. KAREN on there one day Kalen: I probably doubt it. I doubt it. Almost definitely. That may be amazing. Karen's been nice getting Magento a hard time. She's been taking every opportunity to get to critique Marketplace and things but at the same time at the same time she was a major test fast. She was shot up to May's test fest out in the Netherlands right. Yes. With years ago. Put that on and had some incredible speakers there. Sebastian what's his name the creator ph P unit. Phillip: Singer I think yeah. Kalen: I think okay maybe so yeah lot of lot of great speakers in our Berggren Spellberg zinger thing was wrong. Phillip: Singer a smashing singer is the extent ho guy. Kalen: There you go. There you go. So anyway yeah shout out to them. But yeah she's out there and and and comment on things which See I thought that would develop further. Phillip: So it's pretty cool. It's pretty cool. Speaking of people in the UK I just want to give a shout out to Rebecca Brocton who is dropping a an interview a day hashtag Khaitan interviews on her on her YouTube channel and her actually pretty good. She is really really good. She's just really great. And she's introduced. Yeah. Kalen: So I saw the I saw the promo. I saw the promo video for major Titans UK which was awesome. Manchester which was awesome. You got to check. She also started a Twitter feed for all sorts of YouTube Magento YouTube content that's come now wishes. And I thought it was great. Also she moved to J J. JH from a go to JH as a solutions specialist. That was recent moves so congratulations to her on that move. So a lot of people on their on their moves I like it on their moves. Phillip: And congratulations for moving get out of my way. No I'm just going to. What's really interesting I met her for the first time it was really awesome. So they met her. It's ridiculous. She's super sweet very nice and I met her wife Carly and Carly calls her back. That's just surreal sort of mind really weird thing to hear someone that you've called Rebecca could be called Becky sort of just casually. And then Sherry Rhodey was calling her Becky as well and that was kind of throwing me off. And and so now I'm going to call her Becky. I don't know. They you go back. Becky with the good hair. Got to go check out Becky on YouTube's. Yeah. Anyway very cool. And you have a new show that you've been pumping pretty hard. Yes. The daily is the commerce here a daily is up up and way right. Kalen: Yes commissary dailies were on. We just we just published I think 20 episode 21 which is standing 28. So yeah it's been fun. My buddy Steve longtime friend of mine we've just been tag teaming them and talking about it's about 10 minutes a day something like that and just been talking about different themes that are coming up as I'm you know building the commerce here business stuff around hiring stuff around dealing with freelancers basically whatever frustrates me or gets me excited the previous day is what I talk about with sufficient anonymity. So yeah it's been it's been it's been kind of cool. Phillip: Well I just happened to listen to the most recent one when it was yeah which was you were talking about running a business from a cell phone. Yes something of a better effect. Kalen: What's what's that all about. So. So that's kind of what I was talking about a little bit where I've been doing so I heard this guy that I follow who has a business like 700 people like my dad he said I don't own a computer at all. Everything I do is from my phone. And for some reason it just kind of clicked for me and I was like you know what that sounds like a cool goal. So all of us like so all the stuff that I do other than coding of course for commerce hero answering emails administrative stuff in the back and processing payments matching people up things like that. I was like you know what I want. I wonder if I could do the all those things from my phone. So that's what I've been working on. And so it's it's been I've been making a lot of sections of the app responsive that weren't previously and just things like that and building out little message templates and so it's just I don't know it's just this weird idea I got and I've been kind of running with the neat thing is when you try to do something on your phone you run into all sorts of usability issues and when you fix them you improve usability on phone and also on desktop. So it's just been it's been it's been fun. Phillip: That's so cool. Yeah I love that idea. I love this idea that you and I are thinking about these larger these larger sort of challenges to solve and how maybe they're not actually great ideas but they're interesting to kind of explore and they make you think about the world a little differently. And that's kind of I've been thinking much more deeply since our last show about how you'll be open source you know business or the open source concept or a stack Yeah fully open source stack and how awful and what a nightmare that would be. Actually you know Mandane may dead but but it's really cool because it makes you think about things differently and makes you look for solutions you wouldn't otherwise look for for problems that you wouldn't otherwise have. And Brian I think that makes you creative and makes you challenges you in a new way. Yeah like constraints lead to creativity. Yeah for sure. Yeah I mean that's why everyone on Shopify is so creative because of how unbelievably constrained they are bad shots fired. Kalen: Yeah. Which wasn't Gary Vaynerchuk just on the Shopify something sort of funny because I was watching one of his things and he was doing in a in an interview and he'll record podcast he does with other things and the title The subtitle on his video said Shopify plus podcast and what I didn't or shall if I post a podcast. So I went and googled it and couldn't find anything. It might have just been titled wrong. I don't I don't know. But yeah I did. Phillip: I did notice that title was interesting. Do you have a contest. Shovelware. So according to. So our buddy is over at a digital operative. Adam in particular Adam's last name I forget it's in Levinsohn That's right. So. And Shout out to Adam because he just said it's the best picture ever of him taking a nap on his laptop sticker which was great. So Adam had said that he listened to the Shopify podcast which is a thing that exists. You can see it in iTunes and apparently the audio quality is terrible and the you know the content is questionable and it's not near the level of excellence that you've come to expect with major talks so clearly I think he was giving us. It sounded like maybe a sarcastic compliment but I'll take it. Kalen: I'll take it we'll take. We take all compliments. We have a podcast. We take all comers. Awesome I Have a question for you. Sure. I don't know I was thinking about loyalty programs but I was thinking about Amazon. I've been using Amazon a little bit more and their whole life basically. Well yeah. But I was thinking to myself that they don't have any kind of a loyalty program in the sense of obviously they have prime they have some credit cards. There's like ever a rewards credit card. But in the sense of I like the sweet tooth loyalty programs sense of a loyalty program where you get points for purchases. Or in the sense of like an airline rewards program you get points for purchases you can redeem those points later. First stuff they don't have that right. Phillip: They don't have any you know not in that sense. Kalen: Now I just thought that was interesting because like like would you because I guess what got me thinking about it was open loyalty was the open source loyalty software that we were talking about part of the open source stack. And you know like like would you say having a loyalty program is just a general best practice for an e-commerce store. Phillip: Maybe your plans like. So there's two things that loyalty does one is it rewards your best customers which are the ones that you know come back and purchase from you naturally. And it also encourages people to come shop with you instead of shopping elsewhere when they could possibly get your product directly right. And it rewards them for that loyalty which is why we call it a loyalty program. But the problem with loyalty is that you sort of have to have a critical mass of people who like your products know your products new with the brand and want to purchase in the first place and it can't be too much like a loyalty program for you know for a company that doesn't actually have a real brand. Right. Like like if you're just white labeling selling us cables on Amazon you do not have a brand that you are you're in business but you don't have a brand. You might think you have a brand. But the next guy that comes along that sells at 12 cents cheaper than you is going to win. Right. So so yeah I think it is a best practice but it really depends on the company and the retention of your customers and their affinity to your brand and if you truly have a brand that's a long winded answer. Kalen: Gotcha. You know I just remember the other thing that made me think about this is that didn't Amazon recently open up prime so that other companies can basically use it or label it or something like that. Phillip: So I mean I don't know why I'm turning this into the Amazon show but it has us is now the image that you're like super interested in Amazon right now. And in general maybe I think. I think so. I know that they've been doing prime for FBA items for a long time so you know fulfillment by Amazon is is a is prime effectively but it's another company who's you know who's for selling the product or who I'm sorry. There's another company who's actually selling the product through Amazon Amazon just shipping it for them. So I don't know if that's what you mean. I don't know enough about Amazon to be the authority but you had mentioned to me that there is a credit card that Amazon has that provides you know 5 percent cashback or something. Kalen: Yeah. Yeah I noticed. I noticed that they haven't they have a cashback card but I don't find that I don't know where I saw this. Right. But some some crazy reason I got that idea in my head. Phillip: Yeah. Well I don't know what it was so open loyalty so you're kind of thinking to yourself you know is it a is it a best practice for you to launch whether loyalty program or is it a yeah like. Are there people that are like that specialize in building out loyalty programs or running them. I think I'm trying to figure out where you're going with. Kalen: Well it just got me thinking that because I guess I would say that I would assume having a loyalty program is is a general best practice like you're saying maybe not for the company that sells you know 12 cent cables but if you have any sort of the brand I would imagine that's probably a best practice. But then also I think wow it's interesting that Amazon essentially doesn't have one. And you know people are loyal to Amazon because they have a lot of selection. They have good prices and then you get locked in with Prime and you get good shipping prices. So that's what the loyalty comes from. So it just has got me thinking like should other should other retailers have used a similar model. Phillip: Try that as opposed to a point based Prime-Minister loyalty program it's more of a price club right. Like they're in the right. I mean that's that's what Prime is. It gives you a lot of value for you know it's all of your shipping is free. You know for the year when you buy prime and plus you get video and you get audible books and you get Kindle books and you get MP3 is and you can stream music and here's a TV channel for you to watch with original programming. It's just the value added just so massive. Right are the cost. I mean it is effectively the world's best loyalty program. Just watch Yeah. I mean just generating you know points back on purchases it's not traditional in that sense. Kalen: Right. And I guess that's where I was wondering is is should other e-commerce sites follow that type of model where you get some kind of a yearly payment to drive or program and then you get like free shipping or I mean it's going to be hard to compete with all the things they can offer. But to follow a similar model instead of your redeem points you're paying in and getting free shipping and a few other things so that it's just easy and mindless to purchase from them again. Phillip: I mean a long long time ago when Prime first came around people would have said that diapers dotcom is the one who nailed this right because diapers dotcom was the one who is like oh well we'll make it easy for you. You know the diapers dotcom was the you know we're going to view auto shipment auto subscription. We're not going to charge you for shipping. We're going to allow you to change the size of the diapers and let it grow with your child over time. And then we're going to sell a bunch of other ancillary products you can package in with that shipment so that you can kind of keep your costs low. And Amazon recognize the power of that and bought diapers stock and that's I think the beginning of what became prime and I don't know where your Amazon Prime story is but I mine was that I was going to buy a set of cookware because we were you know we were big kids now and we own a home and I needed like you know not $2 dollar store you know and to cook and that were probably giving me cancer. Phillip: When I looked all over the Internet the only place I could find with great reviews of which like the one it was an aggregator of reviews on cookware was Amazon and the cost of shipping these heavy freaking pans like this whole set of pans was almost as much as just getting the Prime membership you know at that time I think it was 79 bucks or something. I was like oh it just seemed like a no brainer. Should other companies do it. I think you'd have to have a high frequency high return frequency or purchase kind of business. I just read somewhere that Amazon's conversion rate is 77 for a price that is 7 percent. It's like that is seven every 10 people that visit the site as a prime user by something they have visited doesn't even make it is just stupid stupid. So yeah I don't know. How. I don't know if it's going to work that way for every single company. If you're not at 77 percent you got work to do. Kalen: You've got your homework laid out for you. Phillip: Yeah yeah yeah you know. Kalen: You know oh my gosh I was looking at my conversion rate. You know it was hovering it kind of did because it is usually around 3 percent would go to three or four that mean it dipped down around 1 and below one for like a week and I was freaking out and then it popped back up. Not quite to 77 percent though. I Phillip: Will tell you that you do get to the long slow sace ramp of graph or whatever you're going to be going to be a little while before you get there you have to you'll get there you'll grow that you grow up will get growth will get there. I mean there are some credits before we close up the mine. Kalen: No not at all. Please do. Phillip: So we want to give some love to the people that make this show possible so thank you so much to Mallory Triana who does our transcription of the show which is a new thing that we're going all in on. Also Rebecca Brocton for show notes and are a longtime producer and podcast editor and the maker of music who tickles your ears. Mr. Christopher Harry from Pad sure Doc if you need bad cast editing make sure you hit up your product column and that does it. That the last words there Kaylyn no last words. Hope you have a great week and hit us up. We'd love to hear from you. P.S.. Directory: wp-content -> uploads -> 2017 2017 -> Leadership ohio 2017 -> Ascension Lutheran Church Counter’s Schedule January to December 2017 2017 -> Board of directors juanita Gibbons-Delaney, mha, rn president 390 Stone Castle Pass Atlanta, ga 30331 2017 -> Military History Anniversaries 16 thru 31 January Events in History over the next 15 day period that had U. S. military involvement or impacted in some way on U. 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