Post globalisation era in greater mumbai june 2006 efi – solar foundation mumbai



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TELECOM SECTOR


Over the last five years, the telecom sector has witnessed an unprecedented growth in areas like: mobile telephony, radio paging, value-added services, Internet and satellite services. Ambitious business expansion by private telecom players has resulted into a sharp increase in employment opportunities. Experts are of the opinion that the demand for telecom professionals in the city over the next five years would increase by 10 per cent in case of direct employment and 15 per cent for indirect employment. The sector is witnessing a sharp rise in demand for professionals at the middle and high end i.e. circle manager, EDP managers, networking managers, telecom engineers, administration and marketing personnel, specialised technically people, etc.
With service providers offering customers user-friendly hi-tech services (broadband, digital and wireless connectivity), the sector is creating employment opportunities in practically every business areas – sales, marketing, customer care, technical, etc. Considering the diversity of manpower requirements telecom companies are giving considerable importance to training and employee development programs, where they are emphasizing more on technology, behavioural and customer sensitivity training. In the current scenario, employees in addition to having requisite technical and vocational skills are expected to deliver on multiple responsibilities. Regarding changing job profiles, the future emphasis is likely to be on software development skills, technical skills, soft skills, communication skills, interactive technology, etc.
Mumbai - the business capital of the country, is likely to seen a rise in the usage of state-of-the-art services like E-commerce, global roaming, high-speed mobile Internet services, video-on-demand, wireless ATM service, etc. As these segments are sunrise areas for the sectors, individuals skilled in these areas would be in great demand over the next few years. Several educational institution have already taken a cue from the existing and future demands for professionals and have initiated tailor-made and specialised courses in tele-communication management. Nonetheless, success of these courses is yet to be tried and tested.
In addition to creating a large number of direct employment opportunities, the sector is also likely to create several indirect employment opportunities with retailers, vendors, call centres, DSAs and collection centres. The indirect employment generated by the telecom sector is huge and complex as it is extends across several specialisations like: marketing, services, hardware, maintenance, etc. It is estimated that a large number of future indirect employment would be generated with service providers like couriers, banks, collection agents, etc.

COURIER (EXPRESS SERVICE) SECTOR


Over the last decade, due to increased competition and recessionary trends several large players were forced to streamline and consolidate their business operations in the city. In order to meet customer expectations, most of these companies invested heavily into technology so as to efficiently manage information on: consignment movement, auditing and payment, and so on. The heavy investment in technology has had a direct impact on the employment prospects, because technology began replacing manpower at the lower end. But at the same time, the investment in technology created a huge demand for qualified and skilled professionals. But then that is past, now with economic indicators looking robust and corporate houses, MNCs, BPOs, call centres, etc. expanding their business network the growth prospects for city’s courier sector is huge.
It is estimated that the sector (organised) would grow at an awesome pace of 50 per cent per year over the next few years. The promise of future being bright has not yet been a reason of celebration for the sector, as it continues face several problems on the employment front. The sector is witnessing high turnover of employees at the lower end of the hierarchy - delivery and pick-up departments, and it largely on account of low salaries and lack of incentives. In order to overcome these impediments some established companies have tried to bring in greater degree of professionalism. They have announced a dress code, introduced delivery and pick-up vehicles and are undertaking several employee growth initiatives.
As for job profiles, earlier individuals with HSC certificate would find place in the delivery and pick-up team (in the organised sector), but now graduation has become a must. Small and medium sized courier companies and the unorganised sector continue to provide employment opportunities to matriculates and non-matriculates (SSC fail). But then, at the higher levels of management hierarchy, most of the companies opt for individuals with a graduation degree and relevant experience and skills in the same or similar industry. Companies are investing heavily in technology, as business processes are getting technology-driven. This has necessitated individuals down the line using the system to possess certain basic skills. By making graduation degree mandatory, companies are ensuring that new recruits have a good command over language, good personality and are customer-oriented. Some companies have even resorted to training employees via well-structured training programs.
IT is playing a major role in the growth of the sector as it has enabled companies provide end-to-end solutions to its customers, and also offer value-added services and tailor-made products. Presently, mobile computing tools and laser scanning is being used to capture data for accurate tracking and tracing, while wireless communication is providing real-time decision-making information. Though the sector has registered a considerably high growth rate over the last decade, there is no commendable growth of employment in this sector.

ENTERTAINMENT SECTOR


The launch of several new television channels and radio stations in areas like: news, kids, lifestyle, entertainment, spiritual, travel, etc., has seen the sector grow at an incredible rate. This has resulted into a huge demand for professional and skilled personnel in virtually every segment, and more so in areas like: production, direction, scripting, casting, camera, light, art direction, music, dance, special effects, stunts, wardrobe, make-up and hair styling, editing, sound recording, etc. Now, traditionally, uneducated, experienced, and semi-skilled individuals dominated the entertainment sector, but in recent times with corporate houses and financial institutions investing the sector is attracting the best of talents - MBAs, Chartered Accountants, etc. Interestingly, aspects like person’s attitude, aptitude, language, personality, etc. are now being considered at the time of recruitment.
At the moment, the sector is experiencing a high level of employee turnover due increasing competition, adoption of state-of-the-art technology, expansion of products and services, implementation of management practices, etc., and these are directly impacting the evolution of job functions and profiles. The present turnover of employees is forcing several production houses, television and radio companies to recruit personnel throughout the year. Interestingly, the sector is witnessing job segmentation (scheduling, HR, programming, etc.) taking place faster than ever, which was not visible a decade ago.
IT technology is playing a crucial role in growth of the television, radio, entertainment and film sub sectors. Majority of the television channels have already been digitalised, and the old radio stations are being converted into FM transmission centres. It has resulted into a huge requirement of technicians with engineering background in electronic, electrical and sound. Understandably, future job opportunities are likely to be technology oriented. Constant introduction of newer technology would require future employees to be skilled and technically sound. Presently, companies are investing considerably on employee training and skill upgradation. The city is already witnessing emergence of several training schools that are promise individuals training in diverse areas of specialisations. There has also been a significant rise in the number of people going abroad to for advanced training in technical and creative areas.
Considering the fact that television channels require a huge amount of software on a daily basis to air programs and realising that it is impossible to generate all programs in-house, channels are forced to depend on external production houses. This has resulted into a huge amount of indirect employment opportunities with programming houses. At the networking, distribution and customer level, the sector is likely to see indirect employment opportunities with cable operators and television manufacturing companies.



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