MARCIA JONES CROSS Mobile: (770) 597-0375
2405 Lake Royale Drive Email: mjcross1014@gmail.com
Riverdale, GA 30296
LinkedIn Profile: http://www.linkedin.com/pub/marcia-cross/43/650/295
Writing Samples: https://www.clippings.me/mjcross55#
PROFESSIONAL SUMMARY
Experienced Manager with several years of progressive teaching, communications and operations management opportunities. Highly innovative and performance-focused leader specializing in communication strategy and planning; partnership development; and project management with strong interpersonal, supervisory, planning and organizational skills. Career includes multiple leadership roles and a consistent record of accomplishing organizational objectives. Technologically confident leader with a reputation for strategic vision, effective leadership, and strategic execution aiding in improving brand and reputation management, stakeholder relations, and institutional operations. Career skills include the following:
Public and media relations strategies; Organizational development; Project management; Reputation and brand management; Crises Communications; Speechwriting; Marketing; Coalition building; Executive coaching; Cultural awareness; Social media; Technical Writing
EDUCATION AND CERTIFICATIONS
M.S. in Journalism, University of Illinois at Urbana-Champaign, Urbana, IL
B.A. in Mass Communications, Clark Atlanta University, Atlanta, GA
C.N.P. (Certified Nonprofit Professional), Nonprofit Leadership Alliance, Kansas City, MO
PUBLIC RELATIONS MANAGEMENT AND TEACHING EXPERIENCE
Adjunct Professor, Georgia Southern University, Department of Communication Arts. Teach online Public Relations Writing course. (Spring 2016).
Publications Specialist III and Campus Executive Director for the Nonprofit Leadership Alliance, Andrew Young School of Policy Studies, Georgia State University. Research and write articles for “The Briefing” and AYSPS website. Writer/editor for the bi-weekly AYSPS Dean’s Enews. Also, write news and feature releases on policy reports and briefings. Serve as project manager for recruitment video projects. As the Campus Executive Director, I serve as the overall adviser for the Georgia State University chapter of the Nonprofit Leadership Alliance. Responsibilities include mentor/adviser, community leader, registrar for certification, recruiter/spokesperson, and resource developer and manager. (2013-Present)
Independent PR Consultant, Cross Solutions, Inc. Provide public/media relations and speech writing services for corporate, educational and nonprofit organizations. Clients have included: Clark Atlanta University, Gourmet Services, The Bill Dickey Foundation, and Hooper Williams Communications. (2002-Present)
PR Consultant, Clark Atlanta University, Atlanta, GA. Worked on assigned speechwriting and editing projects for Clark Atlanta University's President. Served as writer/editor of the CAU Alumni Connection and the CAU Magazine. (2002-2003)
Vice President for College Relations, Morris Brown College, Atlanta, GA. Advised the President of internal and external opportunities. Promoted the vision of the President and the mission of the College by coordinating media opportunities via op-ed pieces, speaking engagements, articles, and broadcast interviews. Oversaw the alumni affairs, public relations, publications, special events, and human resources areas for the college. Maintained and built new relationships for the college with various constituent groups. (2000-2002)
MARCIA JONES CROSS--PAGE 2
Assistant Professor of Journalism/Public Relations Sequence Coordinator, Florida A&M University, Tallahassee, FL. Taught public relations and communications courses to undergraduate students. Classes included, "Introduction to Public Relations," "Case Studies in Public Relations," "Public Relations Practicum," “PR Management,” "Introduction to Mass Media," and "Use of Information Resources." Served as the Public Relations Sequence Coordinator for the School of Journalism, Media and Graphic Arts. (1997-1999)
Director, Office of Public Relations and Marketing, Meharry Medical College, Nashville, TN. Managed a six-person staff. Oversaw the College's public relations, publications and marketing program, which included advertising campaigns, media relations, speechwriting, videos, internal and external publications, and special events. Served as the College's spokesperson to the media. (1995-1997)
Assistant to the President/Director of Public Affairs, Office of the President, Chicago State University, Chicago, IL. Served as the President's chief of staff by managing a 12-person staff. Maintained the President's calendar and coordinated promotional strategies through the placement of op-eds, issues papers and articles. Handled some presidential correspondence, including the writing of speeches, remarks, and University statements. As Director of Public Affairs, I managed a five-person staff in creating and implementing all of the public relations and media relations functions for the University. Served as the University's spokesperson, wrote Presidential speeches, feature articles, public service announcements, advertising copy and query letters. Worked as editor of CSU Excellence Magazine and managing editor of the CSU Spark. Advised the President and other senior administrators on public relations' strategies. Worked on a variety of special events projects. (1991-1995)
SELECT PROFESSIONAL HIGHLIGHTS
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Co-founded PRodigy Communications, a student-run public relations agency at
Florida A&M University.
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Co-developed Meharry Medical College's first website.
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Developed a new logo and advertising plan for the Meharry Medical Services
Foundation.
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Produced first four-color magazine at Chicago State University.
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Increased positive publicity in print media from 5.3 articles per month to 16.2 articles
per month at Morris Brown College.
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Centralized all Morris Brown College publications under College Relations.
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Increased Morris Brown College's press release and pitch letter distribution by 50%,
giving greater positive exposure to the community via the local, regional and national
media.
NONPROFIT MANAGEMENT AND OPERATIONS EXPERIENCE
Academic Partners Executive, Nonprofit Leadership Alliance, Kansas City, MO. Served as project manager for the retention and expansion of academic partners for the Nonprofit Leadership Alliance through relationship building, brand awareness and strategic communications strategies. Promoted the value of the Nonprofit Leadership Alliance credential. Collected, developed and promoted best practices to enhance existing client programs. Monitored and assisted campus clients with specific program development support and technical assistance; maintained accurate client records; and researched and pursued new academic partners to become affiliates of the Nonprofit Leadership Alliance. (2010-2012)
Director of Advancement Projects, Clark Atlanta University, Atlanta, GA. Coordinated communications strategies for donor stewardship as it relates to scholarships and endowment funds by working with the Offices of Institutional Advancement and University Relations, Finance, Advancement Services, and Enrollment Services and Student Affairs. Served as writer for Connections, CAU’s alumni publication and the CAU Magazine. Served as editor and writer of the CAU View, an internal online publication for faculty and staff. (2008-2009)
MARCIA JONES CROSS--PAGE 3
Special Assistant to the President for Operations, Clark Atlanta University, Atlanta, GA.
Served as the President’s Chief of Staff. Supported the President regarding university operations. Represented the President to vice presidents, deans, middle managers and other campus officials. Represented the President to outside officials and constituents, including elected officials, benefactors, and officials from other universities. Coordinated interactions between the President’s office, the Board of Trustees and the senior members of the Executive Cabinet. Member of the university’s Accreditation Leadership Team. (2003-2008)
OTHER PROFESSIONAL EXPERIENCES
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Developed and implemented public and media relations for the William “Bill” Dickey Invitational (BDI) Championship (2009); Gourmet Services, Inc., Atlanta, GA (2009)
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Freelance Editor/Writer: Clark Atlanta University Alumni Newsletter (quarterly), Atlanta, GA (2002-2003)
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Public Relations Consultant: Morris Brown College, Atlanta, GA (1998-1999)
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Text Editor: Edited text for the book, "Tricks of the Grade," by Joseph Martin (1998)
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Faculty Intern: Ketchum Public Relations Worldwide, Atlanta, GA (Summer 1998)
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Independent Consultant: Meharry Medical Services Foundation, Nashville, TN.
Provided marketing, public relations and media strategies for Meharry Medical
College's faculty practice plan. (1997)
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Taught public relations and writing workshops for the University of Pittsburgh's
Informal Program.
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Prepared materials and taught technical writing course to division engineers and
professional staff at Westinghouse Electric Corp.
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Free-lance reporting for The Good News Journal (Chicago, IL); The Illinois Times
(Springfield, IL); and The Chicago Defender's editorial page.
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Free-lance public relations for the Race Desegregation Assistance Center (Pittsburgh,
PA) and Theatre Urge (Pittsburgh, PA).
PROFESSIONAL PRESENTATIONS
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Presenter: ARNOVA Conference, Indianapolis, IN---“Hair Rules Changes in Leadership Perspectives Within the Third Sector.” Topic: “Survival in a Sea of Exclusion on College Campuses.” (November 2012)
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Panelist: Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA) Annual Pre-Conference, Workshop, Toronto, Ontario, Canada—Topic: “Curriculum Collaborations and Resources.” (November 2011)
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Presenter: Men and Women of Color Leadership Conference, Indiana University Bloomington, Bloomington, IN—Topic: “Winning the War on Education Through Community Building and Service” (November 2011)
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Presenter: Nonprofit Lecturer Series, BrighamYoung University, Provo, UT—Topic: “The Nonprofit Leadership Alliance” (March 2011)
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Presenter: Gave a presentation on "Articulating Your Institution's Mission: Knowing
and Marketing Your Niche," CASE III Regional Conference, Orlando, FL (Feb. 1998)
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Presenter: Gave a presentation at the National Association of College and University
Business Officers (NACUBO) on "University-Corporate Partnerships," Milwaukee, WI
(July 1996)
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Panelist: Served as a panelist for the National Association of Black Journalists monthly
meeting, Nashville, TN (July 1995)
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Presenter: Served on a panel, "Working With National Higher Education Public
Relations and Marketing Firms," CASE V Regional Conference, Chicago, IL
(December 1994)
MARCIA JONES CROSS--PAGE 4
PROFESSIONAL AND CIVIC ACTIVITIES
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Member, Public Relations Society of America (PRSA) National and Georgia Chapter (2015-Present)
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Member, Alliance of Nonprofit Educators (2014-Present)
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Advisory Board Member, Orange Duffel Bag Foundation (2012-Present)
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Member, Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA)
(2010-2013)
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Member, Metro Atlanta Chamber of Commerce Business Advisory Council (2007-2008)
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Member, Fountain of Faith Missionary Baptist Church Youth Ministry (2009-Present)
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Member, Black Women’s Coalition of Atlanta (2004-2007)
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Volunteer Specialist, Information & Education, AARP (2002)
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Member, Board of Trustees, Train for Change Program, Atlanta, GA (2001-2004)
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Member, City of Tallahassee Race Relations Study Circle (1999)
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Member, Volunteer Review Team for Strengthening Families Council, United Way, Nashville,TN (1997)
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Member, Advisory Board, National Minority Organ and Tissue Transplant Education
Program-Nashville site (1996-1997)
Colleges and Universities (1993-1995)
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Member, Council for the Advancement and Support of Education (1981-2002)
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Member, Alpha Kappa Alpha Sorority, Inc.
AWARDS
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Received "Star" Recognition from the students at the National Conference of the Public
Relations Student Society of America, Boston, MA (October 1998)
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Received an award and certificate of appreciation from the FAMU Chapter of the Public
Relations Student Society of America, Tallahassee, FL (April 1998)
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Received Distinguished Service Award, Dartmouth College Black Students (1987 and 1988)
REFERENCES AVAILABLE UPON REQUEST
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