School of Engineering and Built Environment Self-Funded Phd research Project
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School of Engineering and Built Environment 
Self-Funded PhD Research Project Please note that as this project is not funded by a university studentship, the successful candidate will be required to source external funding for tuition fees and expenses while studying at the university. Project Title: Emerging Technologies for Mobile Fashion Consumers Project Reference Number: SEBE_SELF_MAGM_6 BackgroundIn the UK fashion clothing and footwear sector, online retail spend is 10% of total retail spend and growing. Mobile technologies are having a significant effect on how consumers interact with fashion brands across different digital and/or physical channels. For example many start their purchase journey by browsing on their smart phones and completing the journey on another device at a later time. Emerging technologies such as virtual and augmented reality have the potential to offer unique shopping experiences but how best to deploy such technologies to provide benefits to consumers is unclear. The research question is: How can augmented reality technologies enhance consumer the retail experience through enhanced product information engagement and person-to-person interaction. Example ReferencesPoushneh, A., et al (2017) Discernible impact of augmented reality on retail customer's experience, satisfaction and willingness to buy by; Journal of Retailing and Consumer Services, 01/2017, Volume 34 Craig A (2013) Understanding Augmented Reality: Concepts And Applications,Elsevier ISBN:978-0-240-82408-6 Perry, T., (2017) Augmented Reality: Forget the Glasses, IEEE Spectrum, pp32-35. AimsThe aims of the project are to: Explore the strengths and weaknesses of current and future augmented and virtual systems Identify the characteristics of an online shopping retail experience that are satisfactory and unsatisfactory for fashion consumers Develop an AR/VR prototype that addresses both satisfactory and unsatisfactory characteristics of an online shopping retail experience Evaluate the prototype and report on the findings. Research SupervisorCandidates are encouraged to contact the following researchers for further details: Professor Mike Mannion (m.a.g.mannion@gcu.ac.uk, (http://www.gcu.ac.uk/ebe/staff/prof%20mike%20mannion/ ) Dr Noreen Siddiqui (n.siddiqui@gcu.ac.uk), Glasgow School for Business & Society Mode(s) of StudyThis project is available as a: PhD: 3 years full-time 1 + 3 route to PhD: Undertaking MRes [1 year full-time] + PhD as above APPLICATION DETAILS EligibilityApplicants will normally hold a UK honours degree 1st/2:1 (or equivalent); or a Masters degree in a subject relevant to the research project. Equivalent professional qualifications and any appropriate research experience may be considered. A minimum English language level of IELTS score of 6.5 (or equivalent) with no element below 6.0 is required. Some research disciplines may require higher levels. Specific requirements of the project: The successful applicant will be able to demonstrate understanding of software development but have some understanding of and a particular interest in adapting ideas and models from other types of system e.g. natural, ecological, physical. How to ApplyCandidates are encouraged to contact the research supervisor(s) for the project before applying. Applicants should download and complete the GCU Research Application Form (available from: http://www.gcu.ac.uk/media/gcalwebv2/study/postgrad/GCU-Postgrad-Research-App-Form-Oct%2014.pdf stating the Project Title and Reference Number (listed above). Or they may attach an alternative research proposal (see Guidance on writing a research proposal) that is related to the themes and expertise of the School (http://www.gcu.ac.uk/ebe/research/phdopportunities/). The completed GCU Research Application form should be sent with copies of academic qualifications (including IELTS if required), 2 references and any other relevant documentation to: researchapplications@gcu.ac.uk. Applicants shortlisted for a PhD will be contacted for an interview. Application DeadlinesThe PhD programmes commence in 01 October, 01 February or 01 May of each year. The application deadlines are as follows:
Research Degree FeesCurrent fee information: http://www.gcu.ac.uk/study/postgraduate/feesandfunding/tuitionfees/ Directory: ebe ebe -> Engineering & the Built Environment (ebe) Research Report 2006 ebe -> Obsolete Technologies Directions ebe -> Common Core State Standards ebe -> Phoenix Mine Ashbed Shaft Download 21.8 Kb. Share with your friends:
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