| Examination of Estimates of Expenditure 2010-11 |
Reply Serial No.
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CONTROLLING OFFICER’S REPLY TO
INITIAL WRITTEN QUESTION
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CEDB(CIT)031
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Question Serial No.
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1308
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Head :
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152 Government Secretariat: Commerce and Economic Development Bureau (Commerce, Industry and Tourism Branch)
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Subhead (No. & title) :
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Programme :
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(7) Subvention: Hong Kong Tourism Board
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Controlling Officer :
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Permanent Secretary for Commerce and Economic Development (Commerce, Industry and Tourism)
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Director of Bureau :
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Secretary for Commerce and Economic Development
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Question :
It is stated that the Tourism Board will continue to maintain a diversified market portfolio during 2010-11. Please provide the following information:
(a) Specify the places referred as the 18 top markets and the percentage of annual visitor arrivals from each of these places.
(b) Specify the places referred as emerging markets; the specific measures taken to promote Hong Kong tourism in these places and the expenditure involved; and the expected annual increase in visitor arrivals and economic benefits to be generated from these emerging markets.
Asked by : Hon. IP Wai-ming
Reply :
(a) The coverage of the top 18 top source markets and their respective share of visitor arrivals in 2009 are as follows:
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18 Top Source Markets
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Percentage of Total Visitor Arrivals
in 2009 (%)
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Growth Markets
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The Mainland
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60.7%
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Taiwan
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6.8%
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Australia
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2.0%
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South Korea
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2.1%
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Philippines
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1.9%
| Emerging Markets |
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India
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1.2%
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Middle East
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0.6%
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Russia
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0.1%
| Established Markets |
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United States
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3.6%
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Japan
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4.1%
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United Kingdom
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1.7%
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Canada
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1.2%
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Singapore
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2.1%
| Secondary Markets |
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Malaysia
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1.5%
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Germany
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0.7%
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Thailand
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1.3%
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France
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0.7%
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Indonesia
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1.2%
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Total
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93.5%
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(b) Emerging markets include India, the Middle East and Russia. The HKTB’s marketing strategies in 2010-11 for these three markets are summarised below:
India
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promote tourism products for the family segment in Mumbai and New Delhi; collaborate with cruise companies to promote fly/cruise packages at major consumer fairs; and
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proactively develop MICE (Meetings, Incentive Travels, Conventions and Exhibitions) tourism, particularly for corporate meetings and incentive travels. Organise familiarisation visits and seminars for the Indian travel trade, so as to encourage major corporations and event organisers to stage their activities in Hong Kong.
The Middle East
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focus promotions on four member states of the Gulf Cooperation Council, namely United Arab Emirates (Abu Dhabi and Dubai), Saudi Arabia, Bahrain and Qatar, targeting the family segment and foreign young professionals stationed in the Middle East; and develop and promote itineraries covering Hong Kong and Pearl River Delta so as to attract more visitors from the Middle East to visit Hong Kong by multi-destination travels.
Russia
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leveraging on the visa free arrangement for Russian travellers to visit Hong Kong, organise delegations comprising representatives from the tourism trade to visit St. Petersburg and Moscow to capture growing opportunities and business matching, targeting business travellers and the young segment; and
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co-operate with the Hainan province to promote to the Russian trade the tourism strengths of Hong Kong and Hainan (i.e. itineraries combining sun and beach, and shopping), attracting Russian travellers to make combined visits to the two destinations.
The promotion expenditure involved in these three markets and the expected increase in visitor arrivals and economic benefits to be generated for Hong Kong are as below:
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2010-11 Proposed Marketing Expenditure
(HK$ million)
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Estimated Visitor Arrivals in 2010
(Increase as
compared to 2009)
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Estimated Visitor Spending in 2010 (HK$ million)
(Increase as
compared to 2009)
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India
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10.0
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419 000
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(+14.2%)
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1,161
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(+20.4%)
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Middle East
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4.3
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192 000
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(+10.0%)
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655
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(+10.3%)
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Russia
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4.1
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56 000
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(+30.0%)
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398
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(+34.4%)
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Signature
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Name in block letters
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MISS YVONNE CHOI
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Post Title
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Permanent Secretary for Commerce
and Economic Development
(Commerce, Industry and Tourism)
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Date
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18.3.2010
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