Social Media in the uk estate Agency Market Executive summary
Social Media & Tools Relevant To the Sector; Their Purpose and Activities
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| Social Media & Tools Relevant To the Sector; Their Purpose and Activities
Before starting a social media page for any estate agency, the first factor to consider is what the agency wants to get out of the marketing process or what to expect. The common vital considerations are to attract more leads, improve customer service, and build long-lasting and healthy relationships with customers (Berova, 2021). These factors are critical in determining the type of content one creates and publishes and the suitable channel to use. After defining goals and objectives, the next step is looking into the clients' challenges and the things they consider, then start creating and publishing content that helps them solve their issues or giving advices that will help improve their conditions. One of the most effective methods is using blog articles as one can splinter many posts from blog articles, therefore sharing important content for the target audience. The type of social media platform can be essential in reaching out to the target audience. For example, most of the older generation are most active on Facebook, and if the agency is selling big family houses, the target audience is parents or people with families. Therefore, Facebook would be the most suitable platform to market their homes. Estate Agency Social Media Content 74% of agencies use Facebook for professional purposes. It is also the most flooded platform, with all generations actively using it. It has over 2 billion users daily, comprising first-time buyers, vendors, those approaching retirement, property investors, and landlords. Facebook is sure to help one achieve their goals, whether it is to create awareness, initiate online conversations, or lead generations. It is an excellent tool for an estate agent because it has very high-quality options. It has a messenger to conduct discussions with clients, targeted ads from the local listings, the ability to share diverse forms of multimedia like videos and pictures, and most importantly, options to share, like, and comment on posts. Download 63.5 Kb. Share with your friends:
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