Social Media in the uk estate Agency Market Executive summary
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Social Media in the UK Estate Agency Market Student's Name Institutional Affiliation Professor's Name Date Social Media in the UK Estate Agency Market Executive summary There are so many ways of marketing in the current world, but the most prominent one is social media. It is one of the cheapest methods of marketing and has been embraced by the real estate agency. It has enabled agents and other businesses in the property sector to overgrow every day. Realtors can invest in so many social media platforms for the marketing strategy to succeed. One has to choose the one that is most suitable in their area. All the media keep evolving, and the best method to determine the channel one has to use is through investing time to choose the ideal targeted segment, which involves knowing who the ideal customers are and using the channels which most of them understand. Real estate in the UK is among the most thriving sectors in the economy, which has been made possible through social media and referrals. Introduction According to statistics, in 2020, 44% of real estate agents in the UK gained most customers through social media, and by 2020, approximately 80% of real estate agents had planned to improve their social media presence to gain more customers (Bodnar, 2021). This shows how real estate agents benefit from using social media to market their property. Selling or buying a home is a tough decision for most people as they are full of questions about what they really want about their new home. Most clients want a home that they can easily adjust to and, most preferably, a better home than they had before. This is where real estate agents come in. clients do not only want an agent with a license but one who understands them and is ready to help them in making such tough decisions about a home. They need an agent that will help them navigate the many challenges that come with property ownership while at the same time protecting their interests. Because it is a long process, clients need someone they feel confident with and one who will be there for them and with them through the whole process. This is where social media comes in, and if used in the most appropriate way, it would be the best channel for opening conversations, sharing bits of advice, forging a long-lasting relationship with clients, and an effective method of marketing their property. What makes social media the best way to achieve all these and boost the growth of estate and agents is the instant and sharable nature of all the social media platforms (Berova, 2022). A good strategy through social media can help create awareness for a service or campaign more rapidly. Through practical strategies, social media enhances estates and the agencies' reputation, and this gives customers confidence and a welcoming feeling towards the agency, therefore boosting loyalty for the brand. Another essential factor about social media is that it is constantly evolving, and this requires one to be updated on the emerging trends and new methods of attracting more customers. Despite many agents having the idea about social media, it requires creativity, as it is better to specialize in improving one platform than creating accounts for all platforms, which will make it a challenging task to manage all of them. In order to understand the use of social media in the UK estate agency market, it is vital to analyze the market and the strategies an agent can adopt to maximize the use of social media in the sector. As an external consultant, this research is based on the adoption of social media in Real Estate and determines how it has transformed organizations and stakeholders in this field. As stated earlier, when used appropriately, social media marketing is effective and creates a healthy connection between landlords, vendors, buyers, and tenants. It is cost-effective, and the only thing one is required to do is to invest time in creating and publishing content, as well as interacting with fans and followers who are interested in the property and services. Social media management involves scheduling, creating, and engaging with fans and followers through the content an agents posts on the platforms. The aim of this essay is to discuss how social media and its related tools are essential in real estate, their purposes and activities, benefits, opportunities, obstacles, and the impact they have on real estate. Download 63.5 Kb. Share with your friends:
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