Table of Contents CreativeBrief 3



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Table of Contents

CreativeBrief 3

________________________________________________ 7

UserScenarios 8

________________________________________________ 10

ForresterReviewTest 11

Objectively assess Web site usability, and identify interface flaws that may be stopping your users from reaching their goals 11

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General-PurposeChecklist 12

Architecture and Navigation 12

Layout and Design 12

Content 12

Forms and Interaction 12

Graphics 12

Color 13


Typography 13

Platform and Implementation 13

________________________________________________ 13

CurrentSiteMap 14

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RevisedSiteMap 15

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Wireframes 16

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SiteInteractionEpisodes 19

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OurPrimaryGoals&Objectives 22



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