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Welcome to Barney and Associates


Welcome to Barney and Associates

Barney and Associates is a complete technical, marketing writing and web consulting company. We have years of experience with web design, documentation, marketing materials, training and web / search engine optimization. Our clients are in the computer, high-technology, telecommunications, financial, green information technology (IT), sustainability, government, medical, bioscience and sportswear industries.

At Barney and Associates, we believe it is essential to guarantee a final product that truly meets its goals. In following this philosophy, we design our projects to meet the specific needs of each client. We pay close attention to budget, as well as to deadline. And we never sacrifice quality—it's our specialty.

Minimize Ramp-up

Clients rely on our extensive experience and attention to detail. Our extensive experience creating marketing materials, documentation, training materials, online help, or Web designs for clients minimizes the ramp-up time for new projects. And we work closely with clients to clearly understand their needs and communicate their messages in a concise and compelling manner.



Expect Delivery

We manage entire projects, from the initial planning stages through final delivery. Or we can come in and help you out in a “crunch.” Either way, Barney and Associates delivers a high-quality product on your timetable. At Barney and Associates, we guarantee our results in writing.

Barney and Associates
Beaverton, Oregon 97006
503-629-2063
info@barneyassoc.com

We tell our client's story with a fresh point of view. Our clients can depend on us to do the project quickly and to do it right.

About Us


Founded by industry veteran Linda Barney, Barney and Associates has been in business for more than 20 years serving a wide range of clients from startups to Fortune 500 companies. Barney and Associates is certified as a Women Business Enterprise (WBE) by the State of Oregon. The firm prides itself on the ability to take complex, technical subjects and make them interesting and understandable—for users with little computer experience up to engineers working with complex products.

World Class Experience

Barney and Associates clients include industry-leading firms such as Hewlett Packard, Intel, Mentor Graphics, Nike, Kaiser Permanente, Cadence Design, hp samplesTripwire Security Systems, Oregon Dept. of Transportation, Iderdrola Renewables and FEI. We also specialize in medical and bioscience writing. Barney and Associates medical-related clients include hospitals, health care research universities, and medical software and hardware companies.



Our "Virtual Team"

Barney and Associates specializes in words, yet we partner with a variety of firms in other specialties to provide a complete solution to our client needs. Our virtual team has experience in: graphics, web design, training, speaker placement, public relations, programming, research and marketing strategy development. We select team members with extensive knowledge and experience in the client project area. Our customers benefit through effective, focused and timely deliverables.






Services


Barney and Associates specializes in a wide variety of published materials—from articles and marketing collateral—to Web content, blogs, manuals, training and scripts (video and demos.). Industry-leading firms such as Hewlett Packard, Intel, Mentor Graphics, Nike, Kaiser Permanente, Cadence Design, Tripwire Security Systems, Eleven Wireless, the Oregon Department of Transportation and Iderdrola Renewables turn to Barney and Associates for:

  • Web content / online help

  • Public Relations

  • Sales training material

  • Marketing materials (White papers, datasheets, case studies, success stories)

  • Blogs, Conference conference and media articles in Trade Journals

  • Search engine / web optimization

  • Web design

  • Video & computer demos

  • Scientific Writingwriting

  • RFP and grant proposals

  • Manuals & training

Marketing Materials

Barney and Associates also provides a wide range of marketing collateral, including brochures, fact sheets, datasheets, success stories, case studies, media articles, solution briefs and white papers. We can also provide public relations services. For more information on these services, click here.

Documentation, Web Content and Training


Turn to Barney and Associates when you need manuals, procedure guides, online help, Web content development or training. We help you publish your information on paper or online. We have experience in developing or editing Web content and creating Web-based training systems. We can also help you with web optimization and search engine marketing. For more information on these services, click here.
Sample

For Interwoven, an excerpt from the Content Provisioning Solutions 2.0 Reviewer's Guide which helps reviewers quickly see features of the CPS system used in the application release and control process.


"Barney and Associates has consistently provided us high quality technical writing services for our Design-For-Test products along with other product areas. We've used them over a period of six years and know they will effectively communicate complex technologies to our customers. Many times we have tight schedules, but they are able to work with us to meet the deadlines."
Publications Services Manager - Mentor Graphics

Marketing


At Barney and Associates, we know the importance of effective marketing materials. We believe in grabbing the reader's attention and, at the same time, communicating the desired message. Our background as technical writing specialists combines an eye for accuracy with an ear for the right word.

We can quickly grasp detailed technical product information and create web content, datasheets, white papers, articles, and marketing collateral that effectively communicate even the most complex information. Barney and Associates provides the following types of marketing communication services:



  • White Blogs, white papers, datasheets and product brochures

  • Case studies, success stories, solution and service briefs

  • Reviewer's Guides and scientific reports

  • Media and trade journal articles

  • Public relations (press releases & other support)

  • Web content

  • Video and demo scripts

  • Book descriptions and book editing





Online Help/Demos

Public Relations

Scientific Writing

Technical & Marketing Writing

Web Design & Optimization

Articles & Conference Coverage Training
SAMPLES

Here are some samples of work Barney and Associates has created for clients:



  • For Instantiations, how BEA uses RCP Developer to create quality software. How HRWorks® used Instantiations’ VA Smalltalk to create the HRworks web application that tracks and calculates travel expenses.

For Interwoven, an excerpt from the Content Provisioning Solutions 2.0 Reviewer's Guide which helps reviewers quickly see features of the CPS system used in the application release and control process.

  • For CleanWay, a case study describing how Fitesa uses CleanWay products to remove pollution from stormwater to meet Environmental Protection Agency (EPA) and State of Washington clean water guidelines.

  • A case study for BridgeFront describing how their online eLearning tools are used in a hospital setting.

  • A white paper written for Kryptiq explaining how Kryptiq’s Advanced Auto-Indexing (AAI) software can be used for front desk scanning and indexing of medical documents to save clinical staff valuable time while reducing costs.

We turned to Barney and Associates to drive and develop marketing collateral for our emerging growth wireless company. I’ve worked with Linda Barney on projects at Intel and Tripwire, and knew we could depend on Barney and Associates to effectively get our messages to prospective customers and partners in the wireless (Wi-Fi) arena.
Josh Friedman, Former CEO Eleven Wireless

I’ve had the pleasure of working with Linda Barney on a variety of writing projects for clients of all sizes – Fortune 500 companies to small startups. Whether it’s for clients in the high-tech, medical, government or biotech industries, she has an uncanny ability to take complex issues and break them down into understandable concepts.
Debbie Caldwell, Director, Marketing Communications at Exterro Inc.



Documentation, Web Content and Training


Barney and Associates specializes in creating manuals, tutorials, Web content and training. We are experts at clearly explaining technical information or how to perform complex tasks. During a project, we work closely with clients to design a manual or online format and content that can be easily understood by the end-user. Usability testing—having the documentation or online content reviewed and tested by users and technical staff, is an integral part of all our projects.

Online Help, Demos and Web Design

We have extensive experience in taking your message online. Barney and Associates has created online, embedded and web-based help for software applications for clients in the high-tech, government, software, medical and sportswear industries. We create demos that highlight your product and can be used by Sales Reps or at trade shows to introduce the features of a product.



Training

We carry our documentation services one step further than most writing companies by also offering training servicesOur team has extensive experience in creating training for clients in a wide variety of industries. We'll write training materials, consult with you on training information, or help you prepare to train your users.We can create training support materials or actually train users in a classroom setting. We also create online, video or Web-based training to help cut costs, and to enable your audience to learn at their convenience. Barney and Associates provides the following types of documentation, training and Web services:



  • Reviewers and sales guides

  • Reference manuals

  • User and procedure manuals

  • Online help / tutorials

  • Computer demos

  • Training manuals

  • Online and Web-based training

  • Video based training

  • Web content development and editing

Contact us to talk about a project or to request samples.

Detailed technical Sales Guides for HP shortened the sales cycle by consolidating information in one easy-to-use reference. We created training for ODOT engineers on technical writing and documentation techniques.

Barney and Associates jumped in to help my team continue publishing training videos after our video expert left the company. They provided expertise on publishing tools, publishing process and video editing. Their team was also extremely flexible and willing to do whatever was needed to keep up with publishing demands and timelines.


Christine Egli, Sr. Group Manager, Web Platforms & Customer Success at National Instruments (former Web group Manager at Mentor Graphics)

Contact us to talk about a project or to request samples.
"Barney and Associates developed a high quality Reviewer's Guide introducing an Intel product. The guide demonstrated the product's capabilities and benefits in a fun and compelling manner and was created on time and within budget. The guide was a valuable tool used in our product launch."
Steve Ashby Sr. Marketing Mgr Intel

Clients


  • ADP

  • Axis Clinical Systems

  • BridgeFront

  • Cadence Design

  • CitizenTekk

  • CleanWay Environmental

  • Electronic Controls Design

  • Eleven Wireless

  • Hanna Andersson

  • Harsch Investments

  • HASA

  • HealthStream

  • Hewlett Packard

  • HIPAA Solutions Rx

  • HomePlug.org

  • Iderdrola Renewables

  • Instantiations

  • Instromedix

  • Intel

  • Interwoven

  • Kaiser Permanente

  • Kryptic

  • Mason Bruce & Girard

  • MathStar

  • MEC Northwest

  • MedicaLogic

  • Mentor Graphics

  • Nike

  • NVIDIA

  • Oregon Bioscience Association

  • Oregon Health Sciences University

  • Planar

  • Portland Group

  • Screaming Circuits

  • Sequent

  • Standard Insurance

  • State of Oregon Oregon Dept. of Transportation

  • Sunstone Circuits

  • Teseda

  • Timberline Software

  • Tripwire Security Systems

  • TriVium Systems

We welcome you to join our roster of clients.

side bar graphic - communications, writing, high technology, green computing, eda, semiconductor, healthcare, government




We welcome you to join our roster of clients.

Articles


Turn to Barney and Associates for media articles or web content covering your products, services or technology. We can perform research, conduct interviews, and write an article for you or edit your information so that it is acceptable for publication. We also offer services writing press releases and reviews of technical books.

Barney and Associates provides conference coverage including blogs, press releases, breaking news stories, and as well as articles covering keynote speeches, and conference sessions. The information can be formatted for printing or can be posted to a conference website so that conference information is immediately available to a worldwide audience. We provided coverage for EclipseCon (international Eclipse Developer's Conference), OSCON (Open Source Conference), Clean Technology Forum, Supercomputing Conference (SC09s), Oregon Bioscience Conferences and InnoTech. See samples of some of our articles:



Barney and Associates have published many articles on technical topics. Let us help you get your message out!

Articles and Event Coverage


Click here for links to articles on green IT, clean energy, climate modeling and sustainability.

  • Add one of my NVIDIA blog articles here

  • The U.S. Department of Energy's Role in Climate Research |WWW| |PDF|

  • UCAR's Community Climate System Model and Research |WWW| |PDF|

  • State of the Art Climate Modeling Research at NERSC |WWW| |PDF|

  • Climate Modeling Research at Argonne National Laboratory |WWW| |PDF|

Medical and Biotechnology


  • DianaPlantSciences creates natural, plant-based products

  • MolecularMD: Linking Molecular Discoveries to Breakthroughs in Cancer Treatment

  • Trends in Recruiting and Growth in the Bioscience Industry

  • Genentech Opens Facility in Oregon

  • Need for a National Electronic Health Record System |PDF|

  • Health IT: Making Positive Changes in Health Care in Oregon |PDF|

  • BioIT Focuses on Merger of Software and Biology |PDF|

Open Source


  • A New Way to Collaborate on Projects using the Flower Platform

  • http://citizentekk.com/?s=flower+platform and also link to the PDF you created

  • Profiles: Instantiations, Inc. and Jive Software |PDF|

  • Eclipse State of the Union article |WWW| |PDF|

High-tech and Software


  • Seven Days of Speed
    http://www.hpcwire.com/hpcwire/2010-10-18/seven_days_of_speed.html

  • CircuitTree: The Cost of Compliance-A Case Study |PDF|

  • How to Build Better Software Using Lean Manufacturing, Continuous Quality Improvement Practices |PDF|

Education & Workforce Development

  • SC10 Champions HPC Education and Workforce Development
    Link to http://www.hpcwire.com/hpcwire/2010-10-26/sc10_champions_hpc_education_and_workforce_development.html


Business & Economic Development

  • State of Oregon 2010 CIO Conference

  • Incubators House Next Generation of Successful Businesses |WWW|

  • 2007 Oregon Business Plan |PDF|

  • New OTBC Director Part of Trade Mission to Asia |PDF|


Green Technology and Sustainability

  • Clean Tech Forum: Creating Sustainability through Technology |PDF|

  • Serveron: Protecting the Electrical Grid |PDF|

  • Green IT: 5 Ways IT Can Save Money and Shrink your Company's Eco Footprint |PDF|

Energy, Green IT and Sustainability Services


The Barney and Associates team has a strong interest in sustainability and green technology issues. We are familiar with transportation and geo-environmental issues, buildings and facilities best practices, and as well as various renewable energy technologies. We have team members who have worked at Bonneville Power Administration, with the electrical utilities, as well as renewable energy companies. Our team has written a number of articles relating to green IT, sustainability and energy. We canhave also created training for wind turbine companies and written case studies relating to clean energy and clean water.
Turn to our team for help in communicating "greener" practices relating to energy usage, LEED facilities, corporate sustainability programs, recycling or green IT. We can also provide detailed technical training, web content or documentation on sustainability, EPA requirements for clean air or water, energy technologies or how to use energy-related software.



  • Write and edit RFP documents or grant proposals

  • Create newsletters or web content about energy-related information

  • Communicate "greener" practices relating to energy usage, recycling or green IT

  • Provide procedures, documentation or web content on energy efficiency regulations or technologies

  • Develop training relating to energy technologies or issues—the training can be created as PDF files, demos or web-based content

  • Provide information on technology or customers in the form of white papers, case studies and success stories

  • Get the message out with PR/outreach programs using low-cost electronic media to increase awareness

  • Write articles and blogs at conferences or place media articles in trade magazines

  • Optimize web content and track hits to your web information (SEO/SEM)







Let us help you tell your energy-related story.

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Energy, Green IT and Sustainability Samples

Below is a list of some of the energy, green IT or sustainability articles and marketing material we have written:




  • For CleanWay, a case study describing how Fitesa uses CleanWay products to remove pollution from stormwater to meet EPA and State of Washington clean water guidelines.


Articles

  • The U.S. Department of Energy's Role in Climate Research |WWW| |PDF| insidehpc_sc09

  • UCAR's Community Climate System Model and Research |WWW| |PDF|

  • State of the Art Climate Modeling Research at NERSC |WWW| |PDF|

  • Climate Modeling Research at Argonne National Laboratory |WWW| |PDF|

  • Clean Tech Forum: Creating Sustainability through Technology |PDF|

  • Serveron: Protecting the Electrical Grid |PDF|

  • Green IT: 5 Ways IT Can Save Money and Shrink your Company's Eco Footprint |PDF|



Partners

scribo


Cheryl Berglund Coupé, Scribo, is a freelance technology writer and editor with experience in a wide range of software, hardware (device and systems level), and technology services. Her services include article writing and editing, technical web content, and press and marketing materials.
Graphics – Laura Pritchard
Need to get her blurb

Jack Rubinger, Media Relations


Jack Rubinger has more than 20 years of marketing communications experience -- including stints with major agencies and corporations in both New York City and Portland, Oregon. Focusing on creativity, persistence and substance, Rubinger has produced media relations visibility for a wide range of companies, products and services -- everything from The Wig Information Service to Ocean Spray Cranberries to Drill Doctor. For more information, contact Rubinger at 503-788-7325 or jackrubinger@msn.com.
Ontra – Jonathan Petersen
Please write what you would like covered here

Nanci Hamilton – Hamilton Communications

Need to get her blurb


Members of our virtual team. Some of the best and the brightest!



| Page Barney and Associates 8/28/13



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