TECHNICOLOR TO DEBUT NEW ANIMATED PRESCHOOL SERIES, CHAMELIA, AT CARTOON FORUM AND MIP JR/MIPCOM New Heartwarming Series Celebrates the Joys of Being Unique Paris (France) – September 4, 2013: Technicolor (Euronext Paris: TCH), along with co-development partner Mercury Filmworks, will unveil its latest 2D animated preschool series CHAMELIA at the upcoming Cartoon Forum (17-20 September) and MIP Jr./MIPCOM (5-10 October). Based on the book series from acclaimed author Ethan Long, winner of the 2013 Theodor Seuss Geisel Award, CHAMELIA, currently in development on 52 x 13’ episodes, stars six-year-old chameleon Chamelia who, contrary to the nature of chameleons, would rather stand out than blend in.
Set in the town of Camouflage, this heartwarming series celebrates the joys of being unique as the central character experiences familiar childhood situations at school, in the playground, at the park, and at home. Like most six year olds, CHAMELIA embraces life with a flare and style all her own.
In announcing the unveiling of the new series, Technicolor’s Vice President of Animation Steven Wendland said, “Our collaboration with Mercury Filmworks on the development and production of Atomic Puppet was such a rewarding partnership, we were eager to work with them on CHAMELIA. Both companies share a commitment to developing distinct properties that capture the imagination, push the creative envelope, and engage audiences. CHAMELIA is a property that delivers on all fronts.”
“Technicolor is a brilliant partner with great creative instincts,” added Mercury Filmworks President Clint Eland. “They are a global company with diverse expertise that complements our own. We couldn’t be happier about re-teaming with them to develop CHAMELIA. Add the talents of John Lomas-Bullivant, and I think we have a wonderful recipe for success.”
Children’s media veteran John Lomas-Bullivant is spearheading the overall development of CHAMELIA, including the bible and writing two scripts. Combining exceptional strategic, creative, and commercial skills, Lomas-Bullivant has developed properties, such as Bob the Builder for HIT Entertainment, and The Cramp Twins for TV-Loonland.
Technicolor and Mercury Filmworks will be debuting CHAMELIA atCartoon Forum and in the Buyers’ Club at MIPCOM.
Technicolor’s Digital Productions Division produces high-quality CG animation for feature films, television, direct-to-video, commercials, video games and location-based entertainment through its industry-leading production facility in Bangalore, India. The group launched its original content development initiative in 2010 and is currently in development on several projects in addition to Chamelia, including Atomic Puppet, also a co-production with Mercury Filmworks, and The Deep, based on the graphic novel series from Tom Taylor and James Brouwer.
Complementing its services business with original content creation, Technicolor’s Digital Productions Division continues to work with major animation clients, including Nickelodeon, DreamWorks Animation, Electronic Arts, Mattel, Rockstar Games, Sony Computer Entertainment America and Square Enix.
Mercury Filmworks is one of Canada's most prolific independent studios and internationally recognized as a leader in the animation industry for its benchmarks in quality, reliability, and innovation. Mercury has helped bring to life many of the most memorable modern animated television and film properties including Jake & the Never Land Pirates, Fish Hooks, Kick Buttowski: Suburban Daredevil, Stella & Sam, Jimmy Two Shoes, Toot & Puddle, Ruby Gloom, Grossology,Gerald McBoing Boing, Curious George: The Movie, The PowerPuff Girls Movie, Fat Albert, and Looney Tunes: Back In Action. Mercury is proud to be associated with partners such as Disney, Warner Bros., Universal, American Greetings, Entertainment One, Technicolor, Cartoon Network, Nickelodeon, CBC, Teletoon, YTV, Family Channel, and Treehouse. www.mercuryfilmworks.com
Technicolor, a worldwide technology leader in the media and entertainment sector, is at the forefront of digital innovation. Our world class research and innovation laboratories enable us to lead the market in delivering advanced video services to content creators and distributors. We also benefit from an extensive intellectual property portfolio focused on imaging and sound technologies, based on a thriving licensing business. Our commitment: supporting the delivery of exciting new experiences for consumers in theaters, homes and on-the-go. Euronext Paris: TCH www.technicolor.com
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CONTACTS: Media Inquiries: Michelle Orsi/Carol Holdsworth