The media is generally believed to influence people. And many ways we individuals and society may be influenced by both news, entertainment and mass media _____________________ media effects.
_________________________________________ these media sources can affect our view of the world, but let’s talk a little about the ways they can do that.
Media messages may help us to ___________________________. For example, a news story about French presidential election might _____________________ French economy, memories of a trip to Paris, or remind of a person who_________ brie __________________.
Also called gate-keeping. This refers to the fact that media controls the information we get and therefore what we think about. __________ have a lot of power here because they are _____________ the ones who decide what we are thinking about.
Frames are the __________________ or ________________. Often it ______________ our own opinion of the news and who the good guy is in the situation.
While agenda-setting is choosing which stories to tell, framing is how to tell them.
After a lot of hours in front of TV, people start to ______________________ the real world and the one on TV. For example, based on the number of programs about police, you might guess more than one in ten men work in ___________________, but really it’s _________________.
Of course, some media messages like ads and ____________________ are designed to change our attitudes or behaviors. ...... increase the _________________success include ____________, ______________or track the ...... source, the arguments in use, and people seem to agree with them.
Media also plays a role in persuading people to _______________________. Often they first communicate messages about the new idea which then spread through ______________________, ___________________, to include social leaders, _______ and the community. These eventually lead to the adoption of _________________, reaching a critical mass.
In today’s world, it is impossible to avoid media influence. But by understanding the way it works, you can _________________ your ______________and seek to _________________ of the world and the people in it.