The media Effect
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The media Effect The media is generally believed to influence people. And many ways we individuals and society may be influenced by both news, entertainment and mass media _____________________ media effects. _________________________________________ these media sources can affect our view of the world, but let’s talk a little about the ways they can do that.
Media messages may help us to ___________________________. For example, a news story about French presidential election might _____________________ French economy, memories of a trip to Paris, or remind of a person who_________ brie __________________. Agenda-setting Also called gate-keeping. This refers to the fact that media controls the information we get and therefore what we think about. __________ have a lot of power here because they are _____________ the ones who decide what we are thinking about. Framing Frames are the __________________ or ________________. Often it ______________ our own opinion of the news and who the good guy is in the situation. While agenda-setting is choosing which stories to tell, framing is how to tell them.
After a lot of hours in front of TV, people start to ______________________ the real world and the one on TV. For example, based on the number of programs about police, you might guess more than one in ten men work in ___________________, but really it’s _________________. Of course, some media messages like ads and ____________________ are designed to change our attitudes or behaviors. ...... increase the _________________success include ____________, ______________or track the ...... source, the arguments in use, and people seem to agree with them. Media also plays a role in persuading people to _______________________. Often they first communicate messages about the new idea which then spread through ______________________, ___________________, to include social leaders, _______ and the community. These eventually lead to the adoption of _________________, reaching a critical mass. In today’s world, it is impossible to avoid media influence. But by understanding the way it works, you can _________________ your ______________and seek to _________________ of the world and the people in it.
Try to use the phrases and words to answer the following questions. What is media effects? ____________________________________________________________________________________________________ What is priming? ____________________________________________________________________________________________________ What is agenda-setting? Or gate-keeping? ____________________________________________________________________________________________________ What is framing? ____________________________________________________________________________________________________ What is cultivation? ____________________________________________________________________________________________________ How to get rid of media effects? ____________________________________________________________________________________________________ Download 14.24 Kb. Share with your friends:
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