The menu of mktg 490 cases [Dr. Carter]
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- B) Product Brand Strategy
- C) Pricing Distribution (Place) Strategy
- D) Marketing Communication Promotion Strategy
THE MENU OF MKTG 490 CASES [Dr. Carter] *Source: http://businesscasestudies.co.uk/case-studies/by-company/a.html#axzz2S1g8r41v A) Strategic Direction Non-profit “Healthy-Schools” Initiative http://businesscasestudies.co.uk/health-development-agency/strategy-in-action-healthy-schools/introduction.html#axzz2S1g8r41v Kellogg’s Brand Development http://businesscasestudies.co.uk/kelloggs/using-new-product-development-to-grow-a-brand/kelloggs-and-the-marketing-mix.html#axzz2S1g8r41v Kraft Foods Planning (more strategic market direction but also includes brand development) http://businesscasestudies.co.uk/kraft-foods-uk/using-planning-analysts-at-the-centre-of-brand-development/introduction.html#axzz2S1g8r41v Michelin Corporate Aims & Objectives http://businesscasestudies.co.uk/michelin/business-aims-objectives-and-values/aims-and-objectives.html#axzz2S1g8r41v Gillette Razors (more strategic market direction but also includes new product development) http://businesscasestudies.co.uk/gillette/developing-the-new-products/first-mover-advantages-and-risks.html#axzz2S1g8r41v B) Product & Brand Strategy Diesel “Passion” Brand http://businesscasestudies.co.uk/diesel/live-breathe-and-wear-passion/introduction.html#axzz2S1g8r41v Heinz http://businesscasestudies.co.uk/heinz/building-brand-equity-at-heinz/introduction.html#axzz2S1g8r41v Chap Stick & Brand Positioning http://businesscasestudies.co.uk/chap-stick/positioning-the-brand/introduction.html#axzz2S1g8r41v http://businesscasestudies.co.uk/nivea/segmentation/introduction.html#axzz2S1g8r41v Coca-Cola & Managing Product Line/Mix with Brand Categorization http://businesscasestudies.co.uk/coca-cola-great-britain/using-market-research-to-develop-a-product-range/the-soft-drinks-category.html#axzz2S1g8r41v Virgin Atlantic Building a Global Airline Brand http://businesscasestudies.co.uk/virgin-atlantic/building-an-airline-through-brand-values/introduction.html#axzz2S1g8r41v Samsung Brand Building for High End Electronics http://businesscasestudies.co.uk/samsung/launching-high-end-technology-products/introduction.html#axzz2S1g8r41v C) Pricing & Distribution (Place) Strategy McDonald’s – Stock Management http://businesscasestudies.co.uk/mcdonalds-restaurants/managing-stock-to-meet-customer-needs/introduction.html#axzz319ui7Hlu McDonald’s – McCafe Concept http://businesscasestudies.co.uk/mcdonalds-restaurants/staying-ahead-in-a-competitive-environment/introduction.html#axzz2S1g8r41v IKEA http://businesscasestudies.co.uk/ikea/meeting-the-needs-of-the-consumer/introduction.html#axzz2S1g8r41v Safeway & Affordable Family Food Offerings http://businesscasestudies.co.uk/safeway/making-shopping-easier/introduction.html#axzz2S1g8r41v D) Marketing Communication & Promotion Strategy Johnson & Johnson Cosmetics Advertising http://businesscasestudies.co.uk/johnsonjohnson/the-effectiveness-of-an-advertising-campaign/introduction.html#axzz2S1g8r41v Infinity Automobiles & Sports Sponsorship http://businesscasestudies.co.uk/infiniti/using-sponsorship-to-increase-brand-awareness/introduction.html#axzz2S1g8r41v Kia & Sports Marketing Promotions http://businesscasestudies.co.uk/kia-motors/using-sports-marketing-to-engage-with-consumers/introduction.html#axzz2S1g8r41v Red Bull Beverage and WOM “Buzz/Viral” Promotion Campaign http://businesscasestudies.co.uk/red-bull/engaging-consumers-through-word-of-mouth-marketing/introduction.html#axzz2S1g8r41v Coca-Cola & Branding through Sports Event Marketing http://businesscasestudies.co.uk/coca-cola-great-britain/coca-cola-and-sports-partnership-through-competition/the-importance-of-image.html#axzz2S1g8r41v Hi-Tec Sports (shoes) http://businesscasestudies.co.uk/hi-tec-sports/using-promotion-to-position-a-brand/introduction.html#axzz2S1g8r41v Directory: ~ecarter2 ~ecarter2 -> SP14 mktg 490 case analysis – product/brand strategy – samsung electronics ~ecarter2 -> Final exam pool items (Chs. 9, 11, 12, 13, 14, 15 & 17 not 18) ~ecarter2 -> Real-world Download 12.5 Kb. Share with your friends:
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