University of rhode island athletics marketing

ATHLETICS MARKETING

2015-16

TABLE OF CONTENTS
GOALS…………………………………………………………………………………………..2
2015-16 REVIEW……………………………………………………………………………….3
STAFF…...………………………………………………………………………………………3
ADVERTISING…….…………………………………………………………………………...4

Social Media

In-venue
GRASSROOTS……………………….………………………………………………………...4
IN-GAME ENTERTAINMENT…….…………………………………………………………4

Recognitions

Contests and Performance

Crowd Interactive/Engaging Promotions

Concessions

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  Prepare and distributes game scripts
  
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  Oversees design and delivery of promotional flyers
  
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  Oversees execution of in-game displays and on-court promotions/ presentations
  
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  Identify and uploads in-game music
  
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  Grassroots marketing prior to the game
  
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  Prepare promotional plans
  
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  Day-to-day contact with coaches
  

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  Assist with graphic design
  
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  Assist with in-game promotions and presentations
  
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  Grassroots efforts prior to game
  

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  Social Media
  
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    Game day post and reminders of special theme night on the official Athletics Facebook and Twitter page
    
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    Game day graphic posted to Rhode Island Athletics Instagram for every game day
    
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  On-campus
  
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    Looking into game day signs and other posters/table toppers to use in various locations on campus
    

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  Posters off campus at local businesses advertising the games
  

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  Twitter trivia- Ask the crowd to answer a multiple choice question, related to Rhode Island softball history by tweeting the correct answer to the official twitter @GoRhodyRams - the winner will then be announced.
  
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  Pocket litter-We will choose a random item that people will have with them- the first person to bring the pocket litter item to the marketing table will be the winner. Examples of the items include, a specific type/logo on a hat, a pen, textbook or headphones
  
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  Name that tune- We will play a short clip of a song-the first person to come to the marketing table with the correct answer will be the winner
  
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  More to be determined…
  

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  Warm-up – provided by coaches/players
  
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  Research top 40 charts
  
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  Music to pump-up crowd and players during timeouts and between sets
  
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  Are there any chants or saying that the PA announcer or fans are used to saying? i.e. (Announcer) Point Rams - (Fans) Go Rhody
  

 

Goal #1: Increase awareness on campus and in the community

o   Objective #1: Increase on campus awareness Create flyers which will be distributed across campus including important game information

o   Utilize A-Frames for high traffic areas around campus to signify game days with game times

o   Design a plan for student athletes and coaches to get out on campus and promote their sports to students

o   Have student interns use grassroot efforts to spread the word about the events for the week – include important information about the games

o   Gather players and coaches with student interns to do a “dorm storm” go door to door handing out flyers detailing upcoming big games, targeting the freshmen dorms

·         Objective #2: Increase community awareness through grassroots marketing

o   Showcase the promotional nights through the grassroots marketing campaign

o   Host pregame type of parties or pep rallies to get the student body interested in the season

o   Target community groups and  organizations through email and phone calls

o   Recognize the community groups during the game

o   Plan activities and promotions tailored to these specifically targeted community groups

o   Host a student teacher or marketing staff softball game to kick off the season

 

Goal #2: Enhance overall game presentation

o   Referring back to parts of goal #1, creating promotions and themed activities can provide the perceived added value we aim to attain

·         Objective #2: Expand the music selection to stay with the current “hot” songs

o   Request music choices for warm-ups from the players

o   Give players the option to choose a set of songs that can be played upon winning a set

o   Research the “top 40” songs to create a playlist of songs applicable for fans who will be attending softball games

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  Create music plan that will organize songs for different situations throughout the game (warmups, timeouts, aces, between sets and the conclusion of the game)
  

Objective # 3: Better Promotional and Marketing Tactics such as events and fundraisers to persuade more people to support softball and go to the games:

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  Free food tastings from local businesses such as Moe’s, five guys, subway, Kingston pizza, mews tavern etc as a cross promotion
  
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  Theme nights like luau night with contest who has the best outfit with a prize like a gift card
  
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  Support different charity night with various color outs like:
  

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  Aids Project RI Night where you dress in red, donate to the fund, enjoy red velvet cupcakes and razzbulls and meet the people behind the campaign since I was on the final report team and many softball players are a part of the campaign as well.
  

o   Maybe have a noted alum from the team come and throw out first pitch or any other local person who is big in the community

o   Have kids night where they get to meet the players or play with them at the end

o   Host a camp or tournament/scrimmage to get the word out about the team and games

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  Have the players visit sick kids at the hospital and dedicate game to them
  

Promote Tailgate type stuff ; have wakefield liquors and mews sponsor something

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  Get geotag for the softball field
  
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  Have Greek night where greek life has to attend game
  
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  Have my sorority and Alexa sorority philanthropy night since they are both in April and have collections for donations
  
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·         Objective #4 Improve the on-field promotions

o   Research contests used from other schools and professional teams

§  Games for younger kids

·         i.e. a variation on musical chairs

§  Games for students