Virtual Shopping Trip



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Date10.08.2017
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Virtual Shopping Trip
Visit www.americasmart.com. This is the website for the Apparel and Gift Mart in Atlanta, Georgia. America’s Mart is a wholesale market place where retail buyers can purchase clothing for their businesses at wholesale prices. You are the buyer for a boutique in Gainesville. You are in charge of select vendors which you will purchase your product line for the fall season.
Visit the virtual storefronts on the website and make your decisions as to which stores you will select as vendors for your store.
You will present this information back to the store owner on ______________________.
You should be prepared to answer the following questions:


  1. What is your target market?

  2. What vendors have you selected for the fall season and why?

  3. Provide at least 5 samples of the merchandise/product lines which you will be offering based upon your virtual shopping trip to the Mart.

  4. Justify your product selections based upon target market, pricing ideas, etc.



Important:
You should be prepared with a visual aid of some sort and written notes for your presentation. You will be presenting your recommendations in a role play situation with an outside business person from the Marketing Advisory Committee.
Your presentation should be at least 5 to 7 minutes in length and you should be prepared to answer questions and defend your decisions for product selection.

Rubric:





Poor

Intermediate

Good

Excellent

Points

Target Mkt

None defined

Defined, but vague

Good, detailed

Complete, detailed

10

Product Selection

None selected

Random without plan

Good selection with logical plan

Good selection with logical plan which matches target mkt

50

Justification

None provided

Justification was weak

Good ideas, not always accurate

Good ideas which were very accurate with target market

30

Professional

Unpre-pared, very little work if any

Prepared, but could use additional work on presentation

Good presenta-tion

Presenta-tion very well done, impressive

10


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