Virtual Shopping Trip Visit www.americasmart.com. This is the website for the Apparel and Gift Mart in Atlanta, Georgia. America’s Mart is a wholesale market place where retail buyers can purchase clothing for their businesses at wholesale prices. You are the buyer for a boutique in Gainesville. You are in charge of select vendors which you will purchase your product line for the fall season.
Visit the virtual storefronts on the website and make your decisions as to which stores you will select as vendors for your store.
You will present this information back to the store owner on ______________________.
You should be prepared to answer the following questions:
What is your target market?
What vendors have you selected for the fall season and why?
Provide at least 5 samples of the merchandise/product lines which you will be offering based upon your virtual shopping trip to the Mart.
Justify your product selections based upon target market, pricing ideas, etc.
Important: You should be prepared with a visual aid of some sort and written notes for your presentation. You will be presenting your recommendations in a role play situation with an outside business person from the Marketing Advisory Committee. Your presentation should be at least 5 to 7 minutes in length and you should be prepared to answer questions and defend your decisions for product selection.
