Love at First Note
The Atlanta Opera Thrives at the Cobb Energy
Performing Arts Centre and Is Welcoming New Fans
WRITTEN BY NICOLE WALTERS
For those who have never witnessed an opera
in person, as beautiful arias are lovingly
sung in romantic languages, the experience
often sweeps classic music lovers off their
feet. Luckily, we have the perfect new venue to witness
your first opera - and repeat patrons will be
equally enthralled as The Atlanta Opera's 2007-2008
season continues into spring in the spanking new Cobb
Energy Performing Arts Centre's John A. Williams
Theatre.
An International Home
With a highly anticipated season, and a new facility
to stage productions like never before, The Atlanta
Opera hopes to stabilize its rather turbulent history.
Since its founding in 1979, The Atlanta Opera is in its
fourth residence, but until now, none were of optimal
operatic design. Originally staging productions wherever
stages were available, the Opera called Symphony
Hall home from 1990 to 1995 before relocating to the
Fabulous Fox Theatre, one of the world's largest opera
venues with 4,518 seats. In 1998, The Atlanta Opera
celebrated hitting its $1-million mark in ticket sales
for a single season while residing at the beloved and
historic Fox Theatre. It even hosted the 31st Annual
Opera America Conference at the Fox.
However, conflicts in scheduling moved the company
to the Boisfeuillet Jones Atlanta Civic Center,
where it opened its 2003-2004 season, which proved
detrimental to the company. Attendance hit an all-time
low and the number of subscriptions was half of what
they were the year before. Fundraising also slipped
below sustainable levels and the company announced
severe cutbacks. In 2004, The Atlanta Opera celebrated
its 25th anniversary and the arrival of General
Director Dennis Hanthorn. Amid such dire circumstances,
Hanthorn knew that the company's future
was bleak, and remaining at the Civic Center would
lead to the company's demise. In order to clear its debt,
The Atlanta Opera decided to sell The Atlanta Opera
Center, which was its Midtown office and rehearsal
space. In 2006, when the opportunity arose to move
to Cobb Energy Performing Arts Centre, where the
John A. William's Theatre was specifically designed
to accommodate the sounds and sights of opera, Hanthorn
said it would be irresponsible not to consider it.
And it looks like the decision was the right one.
"Cobb Energy Centre opens the door for The
Atlanta Opera to truly become a world-class opera
company that Metro Atlanta rightly deserves as an
international city," said Greg Johnson, chairman and
president of The Atlanta Opera Board of Directors.
"For the first time in the history of this company, we
will perform in a state-of-the-art facility that will give
our patrons a more intimate opera experience and
allow us to grow artistically more than ever before."
This intimate experience is made possible by a
fewer number of seats than its previous location. The
new theater seats 2,750 patrons while the Civic Center
accommodates 4,600. This smaller setting allows the audience to be part of the action. After all, opera isn't just about singing, it's a theatrical production that entails acting,
drama, music and dance. In fact, even the new theater's
farthest seat is only 160 feet from the stage.
"Opera is drama and music, and if you get too far away
then you can't see the face and be engaged by the characters,"
said Kristopher Irmiter, who stars as Rucker Lattimore
in this month's production of "Cold Sassy Tree."
In addition to a smaller setting, the new theater is
also voice-friendly due to ideal operatic acoustic design, an
important element when considering that the actors perform
without any voice amplification.
Maureen McKay, who will be making her Atlanta Opera
Bebut as Lightfoot McClendon in "Cold Sassy Tree" said,
~'Ifyou sing in a hall that's designed for opera it enhances
the voice naturally and the listener is able to hear the whole
spectrum of the voice and all the colors of the sound.
If you sing in an auditorium that's not designed for opera,
the voice often sounds muddy, or it's often inaudible and you
can't hear all the nuances of the voice. Acoustics are very
important in classical music."
Welcoming Young and Old
To celebrate finally having a model opera venue to call home, this inaugural season's shows were carefully selected to appeal to old,
new and young audience members, and even a fourth performance of each production was added, one more than last season. The
2007-2008 season's curtain rose in late September with Giacomo Puccini's opera "Turandot." This was the last opera Puccini wrote
before his death, and has been called his greatest masterpiece, making it one of the most popular operas performed.
November premiered Engelbert Humperdinck's "Hansel and Gretel," a new co-production between The Atlanta Opera and
Houston Grand Opera. The production featured Japanese bunraku puppets, including i witch that was more than 12-feet tall. The
selection of this famous fairy tale was meant to draw in a new and younger audience, and according to The Atlanta Opera's Interim
Director of Marketing Cristina Vasconez-Herrera, the two shows had great success.
"More than 10,000 people attended 'Turandot' and more than 9,000 attended 'Hansel and Gretel,'" she said. "Last season,
we averaged about 6,000 people per production. We had sold out shows during both runs and our subscription sales have increased
more than 80 percent compared to last season."
It isn't too late to discover why thousands in Atlanta have fallen in love with the Opera. This month The Atlanta Opera will
present Carlisle Floyd's "Cold Sassy Tree," which is based on the novel by Olive Ann Burns. Hanthorn said that the familiarity of
this story with Georgia and other Southern natives is what he hopes will entice more opera newbies. The story is set in the fictional
town of Cold Sassy, Ga., which is based on the actual town of Commerce. The opera tells the tale of a small town turned upside
down by the taboo marriage of Rucker Lattimore to a much younger woman, Love Simpson. It also highlights the coming of age of
Lattimore's grandson Will Tweedy, who, in many ways, is the same character as Lattimore, but shown at the opposite end of life's
spectrum. And if you happen to be new to the opera experience, this English-sung production may be a good one to cut your teeth
on. Especially if you are under the assumption that opera is boring and outdated. (Not to worry, The Atlanta Opera also provides
a screen displaying English subtitles when performances are performed in a foreign language.) "Any Joe Blow who likes music and
likes the story can come see this opera and
I think they'll be taken in by it," Irmiter
said. "It's a fun story, it's a slice of life
and if you want to go see your first opera,
I'd have a hard time suggesting a better The season will conclude in late April
and early May with the opera classic "The
Marriage of Figaro," by Wolfgang Amadeus
Mozart. Conducted by Kenneth
Montgomery and directed by Trevore
Ross, the opera will be sung in Italian.
The story is the sequel to the 2006 production
of "The Barber of Seville" and
is an opera buffa, or comedic opera.
The storyline is so current it is repeated
on daytime soaps as it revolves around a
love quadrangle that results in mistaken
identity, humility, and ultimately, forgiveness.
Since "The Marriage of Figaro" is
one of the most popular operas, ranking
number six on Opera America's most
performed operas in North America, it's
sure to attract Atlanta's biggest opera
aficionados. But even if you are an opera novice,
The Atlanta Opera makes it easy for you
to enjoy and appreciate each show just
the same as a longtime opera enthusiast.
One hour before every show, a free 30-
minute sneak peek introduces the story
of the opera, as well as details about the
production's work. These lectures are
designed to enhance the experience of the
audience member by educating them on
unique aspects of the performance. The
Friends of The Atlanta Opera takes it one
step further by offering Opera 101, a twohour
multi-media presentation that introduces
people to the history, background
and storyline of each opera. The lecture
is led by opera connoisseur and honorary
board member Carter Joseph.
Despite the company's turbulent
beginnings, Atlantans proved they have a
love affair with opera that just would not
end. Having already entertained 800,000
patrons, performed more than 250 shows
and 84 productions, it looks like the numbers
will continue to grow for The Atlanta
Opera. And, in a city that is fast becoming
the cultural hub of the South, it's about
time The Atlanta Opera received its grand
old opera house. PN
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