HDFC is having highest average weighted score amongst all the four banks.
CHAPTER-5
KEY FINDINGS
Key Findings for general questions
-
According to respondents the most preferred banking service is ATM service followed by mobile banking, internet banking and Retail banking.
-
Most of the respondent’s account decisions are influenced by themselves.
-
Most important factor which respondent consider before opening an account is Future prospects followed by services provided, goodwill, financial position and current market position.
-
According to respondents most secure bank is SBI followed by BOB, HDFC and ICICI.
-
From the Chi square test of independence, it has been found that Preference towards public/private sector banks and age group are dependent on each other and the strength of the same is 71.42%.
Key Findings for servqual questions
Gap Score
-
For ICICI bank, the gap score for tangibility is minimum followed by empathy ,reliability, responsiveness and assurance.
-
For HDFC bank ,the gap score for reliability is minimum followed by tangibility, empathy, assurance and responsiveness.
-
For SBI bank, the gap score for assurance is minimum followed by tangibility, reliability, responsiveness and empathy.
-
For BOB bank, the gap score for tangibility is minimum followed by reliability ,assurance ,empathy and responsiveness.
Weight for five dimensions
-
For ICICI bank, the highest weight is given to tangibility followed by empathy, reliability, assurance and responsiveness.
-
For HDFC bank, the highest weight is given to tangibility followed by reliability, empathy, responsiveness and assurance.
-
For SBI bank, the highest weight is given to assurance followed by reliability, tangibility, empathy and responsiveness.
-
For BOB bank, the highest weight is given to assurance followed by tangibility, reliability, responsiveness and empathy.
Weighted score
-
For ICICI bank, the highest weighted score is of dimension tangibility followed by empathy, reliability, assurance and responsiveness.
-
For HDFC bank, the highest weighted score is of dimension tangibility followed by reliability, empathy, responsiveness and assurance.
-
For SBI bank, the highest weighted score is of dimension assurance followed by reliability, tangibility, empathy and responsiveness.
-
For BOB bank, the highest weighted score is of dimension assurance followed by tangibility, reliability, responsiveness and empathy.
Comparison amongst banks on different dimensions
Gap Score
|
Dimensions____Reliability__tangibility'>Dimensions
|
|
Reliability
|
tangibility
|
Responsiveness
|
assurance
|
Empathy
|
ICICI
|
1.35
|
0.46
|
1.4
|
1.74
|
0.68
|
HDFC
|
0.28
|
0.4
|
1.03
|
0.9
|
0.78
|
SBI
|
1.13
|
0.85
|
1.2
|
0.52
|
1.32
|
BOB
|
0.64
|
0.42
|
1.01
|
0.61
|
0.67
|
-
For reliability the minimum gap score is for HDFC bank followed by BOB, SBI and ICICI.
-
For tangibility the minimum gap score is for HDFC bank followed by BOB, ICICI and SBI.
-
For responsiveness the minimum gap score is for BOB bank followed by HDFC, SBI and ICICI.
-
For assurance the minimum gap score is for SBI bank followed by BOB, HDFC and ICICI.
-
For empathy the minimum gap score is for BOB bank followed by ICICI, HDFC, and SBI.
Bank
|
Unweighted average Gap score
|
ICICI
|
1.14
|
HDFC
|
0.68
|
SBI
|
1
|
BOB
|
0.67
|
BOB is having minimum unweighted average gap score amongst all the banks followed by HDFC ,SBI and ICICI.
Weighted score
|
Dimensions
|
Reliability
|
tangibility
|
Responsiveness
|
assurance
|
Empathy
|
ICICI
|
1.11
|
1.93
|
0.62
|
0.94
|
1.37
|
HDFC
|
1.5
|
1.98
|
0.93
|
0.88
|
1.11
|
SBI
|
1.23
|
0.92
|
0.39
|
2.92
|
0.7
|
BOB
|
1.27
|
1.65
|
1.01
|
1.92
|
0.52
|
-
For reliability the highest weighted score is of HDFC bank followed by BOB, SBI and ICICI.
-
For tangibility the highest weighted score is of HDFC bank followed by ICICI, BOB and SBI.
-
For responsiveness the highest weighted score is of BOB bank followed by HDFC, ICICI and SBI.
-
For assurance the highest weighted score is of SBI followed by BOB, ICICI and HDFC.
Bank
|
Avg weighted score
|
|
|
ICICI
|
1.19
|
HDFC
|
1.28
|
SBI
|
1.23
|
BOB
|
1.27
|
Share with your friends: |