A project study report



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Weightage given by respondents to different dimension

Points

1.The bank's ability to perform the promised service dependably and accurately.

19.7

2.    The appearance of the banks physical facilities, equipment, personnel and communication materials.

29.5

3.    The banks willingness to help customers and provide prompt service.

11.2

4.    The knowledge and courtesy of the bank's employees and their ability to convey trust and confidence.

17.9

5.    The caring individual attention the bank provides its customers.

21.7

Total:

100



SERVQUAL Dimension

Score from Table 1

7- Score from table 1

Weighting from Table 2

Weighted Score

Reliability

1.35

5.65

19.7

1.11

Tangibility

0.46

6.54

29.5

1.93

Responsiveness

1.45

5.55

11.2

0.62

Assurance

1.74

5.26

17.9

0.94

Empathy

0.68

6.32

21.7

1.37

Average weighted score

1.19



SERVQUAL Dimension

Weighted Score

Reliability

1.11

Tangibility

1.93

Responsiveness

0.62

Assurance

0.94

Empathy

1.37






Weighted score

Dimension

Maximum

Tangibility 

Minimum

Responsiveness 


Calculation of servqual scores for HDFC bank

 

Dimension

Statement

Expectation Score

Perception Score

Gap Score

Average for Dimension

Reliability

1

7

6.8

0.2

0.28

 

2

6.6

6.4

0.2

 

3

5.9

5.7

0.2

 

4

6

5.5

0.5

Tangibility

5

6.4

5.8

0.6

0.4

 

6

6

5.9

0.1

 

7

5.5

5.3

0.2

 

8

6.1

5.7

0.4

 

9

6.5

6.3

0.2

 

10

4.7

3.8

0.9

 

11

5.2

4.9

0.3

 

12

5.1

4.6

0.5

Responsiveness

13

5.7

4.2

1.5

1.03

 

14

6.6

5.1

1.5

 

15

6.3

5.3

1

 

16

5.35

4.65

0.7

 

17

5.7

5.25

0.45

Assurance

18

6.3

5.9

0.4

0.9

 

19

5.5

4.5

1

 

20

6.6

5.8

0.8

 

21

6.8

6.1

0.7

 

22

5.3

3.9

1.4

 

23

6

4.9

1.1

Empathy

24

6.5

6.2

0.3

0.78

 

25

6.5

4.7

1.8

 

26

5

4.3

0.7

 

27

6.7

6.2

0.5

 

28

6.4

5.8

0.6

 

 

 

 

 

0.678

Unweight Average SERVQUAL score:






Reliability

0.28

Tangibility

0.4

Responsiveness

1.03

Assurance

0.9

Empathy

0.78



.

Gap score

Dimension

Minimum

Reliability 

Maximum

Responsiveness 



Weightage given by respondents to different dimension

Points

1.The bank's ability to perform the promised service dependably and accurately.

22.3

2.    The appearance of the banks physical facilities, equipment, personnel and communication materials.

30

3.    The banks willingness to help customers and provide prompt service.

15.5

4.    The knowledge and courtesy of the bank's employees and their ability to convey trust and confidence.

14.4

5.    The caring individual attention the bank provides its customers.

17.8

Total:

100



SERVQUAL Dimension

Score from Table 1

7- Score from table 1

Weighting from Table 2

Weighted Score

Reliability

0.28

6.72

22.3

1.50

Tangibility

0.4

6.6

30

1.98

Responsiveness

1.03

5.97

15.5

0.93

Assurance

0.9

6.1

14.4

0.88

Empathy

0.78

6.22

17.8

1.11

Average weighted score

1.28

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