317 members of the public. All these sources provide the data needed to draw up the right policies. b) It provides a means through which managers
explain policies to employees, customers, suppliers and other members of the public. c) It helps to create
employees interest in the job, motivate them and improve their morale. d) It provides a means of monitoring the performance of human and material resources of the organisation. e) Communication flow among different departments and employees helps them to coordinate their activities. f) It offers employees a means of channelling their grievances,
feelings, ideas and suggestions to managers. All these help to resolve conflicts and create a peaceful atmosphere within the organization.
F.6 Principles of Communication There are certain essential elements that must be present before any communicative act can be regarded as effective. These elements will be discussed as the seven C’s of communication. i)
Concreteness The words, phrases and expressions used should be what the speaker/listener truly feels or understands. The images and examples given in the communicative act should be what they can relate to and must tally with their experience of reality. ii)
Correctness This is the appropriate and right situation and time to convey the message. The correct atmosphere or situation necessary for communication is also inclusive. iii)
Conciseness The message should not be wordy but brief, precise and logical in its organisation and presentation. iv)
Clarity This is the quality of non-ambiguity. The message should be clear and not complicated.
Technical jargon, complex and awkward expressions should be avoided. vb Courtesyb Be polite. Do not use words that will hurt the feelings of others. If you are angry, it is better to keep mute. vi)
Completeness Communication should be complete both inform and in content. Don’t raise a question that you will not answer and leave the listener unfulfilled or confused.
318 vii)
Consideration The participants in the communicative act must be sensitive and responsive. Consider the level
of education of your listeners, their sexes, age and their interests. All of these would guide you in communication effectively with them.
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