2ac – regional econ – florida – solves space
The Florida <economy/tourism> spills over to the space industry—new partnership between state agencies makes the next few months uniquely key
Oates, 7/15—reporter for SKIFT, covers tourism and hospitality development (Greg, SKIFT, "Florida Attempts to Reinvigorate Space Themed Tourism", skift.com/2015/07/15/florida-attempts-to-reinvigorate-space-themed-tourism/)//twemchen
Florida’s Space Coast Office of Tourism in Cape Canaveral and the regional Space Florida economic development agency are working together to re-establish the area as a global hub for space-themed tourism and advanced aerospace industry. After NASA’s space shuttle program shuttered in 2011, the region immediately lost the throngs of visitors who came from around the world to watch the epic shuttle launches at Kennedy Space Center. However, the rocket launching business is actually better than ever these days due to the growing volume of government and commercial contracts. SpaceflightNow.com reports there are 24 lift-offs scheduled in 2015 “thanks to jam-packed manifests for SpaceX and United Launch Alliance to send up satellites for the U.S. military, NASA and commercial telecom operators.” The Space Coast Office of Tourism and Space Florida economic development agency obviously want to bring those rocket-watchers back to the region, but there are two big challenges. One, a Falcon 9 satellite rocket launch doesn’t have quite the same cachet in the minds of Americans that the manned space shuttles once did blasting off Kennedy’s massive gantries. Two, no one really knows about all of the commercial liftoffs. “Too many people around the world think that America has mothballed its space program since the shuttle retired four years ago,” says Frank DiBello, president and CEO of Space Florida. “Nothing could be further from the truth.” Meanwhile, the Space Florida economic development agency’s primary mandate is attracting aerospace industry investment up and down Florida’s central east coast. One way for them to do that and drive exposure toward the region also includes promoting the commercial rocket launches, which means their interests are directly aligned with the tourism bureau’s. So in May, Space Florida unveiled a new website and video promoting the launches called “We Are Go,” named after the phrase that flight directors say during countdown to clear a rocket for launch. Created with new and old NASA footage and sounds of live flight crew chatter, the inspirational video delivers an emotional kick that makes the hair stand up on the back of your neck a bit. It combines imagery of high-tech innovation and patriotic nostalgia with an underlying message that America can accomplish magnificent things, especially powerful for anyone old enough to remember the Apollo launches. According to Space Florida, the $350,000 We Are Go promotional campaign incorporates digital, social, broadcast and out-of-home ad buys with outlets such as National Public Radio, In Flight video, SpaceFlightNow.com, Weather.com and The Orlando Sentinel. For years, the Space Coast Office of Tourism has maintained a secondary website at SpaceCoastLaunches.com to promote the monthly commercial rocket launches and drive eyeballs to its main website at VisitSpaceCoast.com. But previous to this year, the launch website had lacked the drama to really convey the excitement surrounding the launches on its own, especially without any of the media buzz that once surrounded the space shuttles. And then in May, suddenly the economic development agency’s new We Are Go website made the tourism bureau’s Space Coast Launches portal look rather tired. So Brad Cohn, chief creative officer at the Florida-based Paradise Advertising agency who created We Are Go, approached the tourism bureau to pitch a remake of their Space Coast Launches website with the same visual impact as We Are Go. The bureau said yes, so Cohn & Co. created an all-new SpaceCoastLaunches.com. Now the two sites promote the launches and the destination with the same design narrative and emotional resonance to help drive both visitor and corporate attention to the destination. “[The bureau] jumped on the opportunity to actually coordinate with us and make it look and feel like it was one big entity from the user experience point of view,” says Cohn. “Everyone rallies around this message. By using the iconic phrase ‘We Are Go,’ we’ve tapped into instantly recognizable ideas that are the backbone of America: ingenuity, idealism and innovation.” Both of the two new websites also promote Kennedy Space Center where the $100 million Space Shuttle Atlantis attraction opened in June 2013. That’s a big investment to fall into oblivion, so Cohn and his team conceptualized the video not just to engage the hardcore space tourism fan. It’s also designed to potentially engage the family vacationer with children who are often fascinated with astronauts and space travel. “So if you’re a family that comes down to Orlando for a week at Disney World or Universal, come to either the Kennedy Space Center or come to the Space Coast and watch a launch because it’s just a great travel experience,” says Cohn. “Your kids can learn about space and kind of get involved with it, and eventually, hopefully down the road once public space tourism gains some momentum, we can start teasing the notion of how you’ll be able to actually, yourself, go to space.” The aligned We Are Go and Space Coast Launches websites exemplify the next generation of destination content marketing that serves both the interests of tourism bureaus and economic development organizations. It also helps secure additional government support when the ROI applies to long-term benefits for both visitors and local business infrastructure development. “This is the most significant collaboration between the two agencies, and it is just a classic example of identifying when marketing objectives align,” explains Eric Garvey, executive director of the Space Coast Office of Tourism. “The two sites work together to take a user from inspiration to action along a marketing funnel, so SpaceCoastLaunches.com is the hand-off point into actual trip planning.”
Economic decline spills over to complete collapse of the banking sector
Mankiw and Ball 11 (Gregory, Prof of Econ, Harvard, Former Chairman, President’s Council of Economic Advisers, Laurence, Prof of Econ, Johns Hopkins University, Research Associate, Nat’l Bureau of Econ Research, Visiting Scholar, IMF, “Macroeconomics and the Financial System,” http://www.econ2.jhu.edu/courses/261/Mankiw%20Ball_Ch19.pdf)//twemchen
Even if a financial institution is initially solvent, it can fail because it doesn’t have enough liquid assets to make payments it has promised. The classic example of a liquidity crisis is a bank run. Depositors lose confidence in a bank, try to withdraw large amounts from their accounts, and exhaust the bank’s reserves and liquid securities. To make the payments it has promised its depositors, the bank must sell its illiquid assets at fire-sale prices (less than the assets’ true value), and losses on these transactions can push it into insolvency. Liquidity crises can also occur at nondepository institutions, such as hedge funds and investment banks. These institutions often raise funds by making shortterm loans and issuing commercial paper (short-term bonds). To stay in business, they must raise new funds continuously to pay off maturing debts. If creditors lose confidence and cut off funding, an institution can be forced into a fire sale of its illiquid assets, leading to insolvency. Liquidity crises can spread from one financial institution to another largely for psychological reasons. If a bank experiences a run, for example, depositors at other banks start worrying about the safety of their own funds. They may start making withdrawals, thus triggering an economy-wide bank panic and widespread failures.
Continued banking stability solves the commercial space industry
Fuller et al., 11 (Joseph, Jr., founder and President of Futron Corporation, Bachelor of Science degree in physics from Texas Southern University and a Master of Business Administration degree from the University of Houston, Jeffrey Foust, Program Manager at the Futron Corporation, Ph.D. in planetary sciences from the Massachusetts Institute of Technology, Chad Frappier, conducts research and analysis for the Futron Corporation, Bachelor of Arts degree in political science and history from Purdue University and a Master of Arts in Security Studies from Georgetown University, Dustin Kaiser, Senior Analyst at the Futron Corporation, Bachelor of Science degree in aeronautics and is currently completing a Master of Science degree in space studies from the University of North Dakota, and David Vaccaro, Senior Analyst with the Futron Corporation, Bachelor of Science degree in Science, Technology, and International Affairs from Georgetown University, “The Commercial Space Industry: A Critical Spacepower Consideration,” Toward a Theory of Spacepower, Chapter Six, NDU Press)//twemchen
The Next Space Age: A Commercial Space Paradigm
The world may already be witnessing the arrival of the next space age. Increased acceptance of high-risk commercial space business ventures as an element within an investment portfolio is one beginning. Space adventures such as personal spaceflight and the launch of private space habitats are another. The U.S. Government's commitment to purchase commercially produced space goods and services is yet another. Assuming success, these transformational changes will create new services and capabilities and greater interdependence among users, and thereby enhanced spacepower.¶ If these are indicators of a transition into the next space age, what signs might confirm the existence of a new paradigm for commercial space? How will the world know that its model of space commerce has permanently changed? Are such changes now observable? While the future is difficult to predict, certain observations might confirm a new paradigm.¶ One of the first signs of the new space age may be the way that space-related goods and services have become seamlessly integrated as a critical part of the human experience. Communications, navigation, weather, and satellite imagery are current applications affecting how people live on a daily basis. As barriers to entry fall and new space applications continue to increase our quality of life, the acceptance of space commerce as an investment opportunity, a business, and a career will become a naturally occurring human experience.¶ In the next space age, the commercial space industry will be an integral component of defense and civil space initiatives. Communications, GPS, weather, and remote sensing satellites are prominent examples of the growing interdependence identified in this chapter. Governments and private operators will seek to leverage commercially and strategically valuable space products and services. Whether private or government, space developers will consider all users in systems design and operations.¶ Also in the next space age, space technology will be ubiquitous and produced by many nations. The global manufacturing of satellite ground equipment is an example of what will exist more broadly in the next space age. Many of the current space-capable nations view themselves as commercial suppliers of space goods and services. New foreign space powers will utilize space in increasingly complex ways, creating competition for established space powers and for each other in a global economy. This competition will drive technology development, reduce prices, improve capabilities, decrease risk, and improve value for consumers.¶ Several actions must be sustained to continue to encourage and facilitate transition to a new commercial space paradigm. Government research and development, as well as funding for industry, serve as rich sources of technology and inspiration for entrepreneurs and must continue. After the first few nonclassical commercial space ventures succeed financially, transition to a new paradigm will accelerate, paving the way for new commercial opportunities.¶ As for assurance of success, the numbers favor a breakthrough. A large number of truly bold private business ventures currently exist. Furthermore, this is a global, not just an American, phenomenon. Commercial space is a largely unexplored and untapped frontier. However, the explorers and investors currently considering space ventures may not be the first to succeed; they have been preceded by the industry's pioneers who have already committed to advance into the next space age.
2ac – regional econ – florida – at: gov’t funding
Outside capital is especially key – sequestration and end of the space shuttle
Jay 11/7/13 (Thursday, November 7, 2013¶ Florida's Governor Rick Scott and the Space Coast Economic Development Commission Announce Expansion of Embraer S.A.'s Business Jet Manufacturing in Melbourne¶ http://thomasdalejay.blogspot.com/2013/11/floridas-governor-rick-scott-and.html Thomas D. Jay¶ Semiconductor Industry Consultant)//twemchen
Brevard County Florida is a home to the NASA space program and many aerospace defense contractors. Governor Scott acknowledged that the termination of the space shuttle program and more recent sequestration of federal funding has had a marked impact on the local aerospace and technology based economy.
Commercial banks are key to financing
Space Florida 13 (http://www.spaceflorida.gov/docs/fact-sheets/florida-economic-development-incentives-update-6-4-2013.pdf?sfvrsn=2 FLORIDA ECONOMIC DEVELOPMENT FINANCING AND INCENTIVES APPLICABLE TO ¶ AEROSPACE COMPANIES ¶ Prepared by Space Florida, June 2013)//twemchen
Space Florida maintains strong working ¶ relationships with a number of commercial banks; in a typical transaction Space Florida will ¶ provide an upfront contribution of approximately 20-25% of the overall financing need from the ¶ Fund, with the balance financed through a commercial bank. If desired, Space Florida will work ¶ with the benefiting company to attempt to obtain operating lease treatment under SFAS 13 for the ¶ assets financed.
2ac – regional econ – florida – earth monitoring !
And development of the industry drastically lowers launch costs
Farrell 10 (Mike, degree in Engineering, Masters Degree in Computer Science, and MBA in Finance, formerly worked for an aerospace company in Southern California Graduated with a degree in Engineering and joined an Aerospace company in Southern California, “A Giant Leap For New Access to Space,” 12/20/10, http://www.bukisa.com/articles/422179_a-giant-leap-for-new-access-to-space)//twemchen
A giant leap to provide new access to space may actually be just around the corner. Within the past few months (circa November 2010), PayPal founder Elon Musk’s space exploration company, SpaceX, moved us closer to that goal. It did so by successfully launching a medium-lift rocket into low Earth orbit.¶ SpaceX was the first company to launch a privately funded rocket, Falcon 1, into orbit in late 2008. Other rockets being used by the defense industry are privately manufactured, of course, but they are the product of taxpayer funding. The Falcon is the first orbital platform that adheres to what we could consider an effort of free market entrepreneurship.¶ The new rocket, called Falcon 9, is of a more powerful design, with sufficient thrust to bring passengers into orbit. The payload was an unmanned space capsule, called Dragon. It is a test bed for a future human-rated space vehicle.¶ SpaceX has pursued a simple, redundant, scalable design for their rockets. Falcon 9, for example, uses the same Merlin engines as the Falcon 1. As its name suggests, Falcon 9’s first stage uses nine Merlins. The second stage also uses a Merlin engine, with modifications for reignition and operation in a vacuum. This reduces the final cost of the launch vehicle.¶ Having multiple engines also improves reliability for the same reason that multiengined aircraft are safer. The rocket can lose an engine and still make it into space. Since reuse also helps reduce costs, the Dragon capsule is designed to perform many missions. Eventually, SpaceX wants to reuse the first and second stages, as well.¶ Although many have regretted the cancellation of Constellation, NASA’s future space vehicle program, it might actually prove a catalyst for increased long-term space exploration. Rather than depending on a vast wasteful bureaucracy to design and launch rockets, the U.S. space program contracts out transportation services to more efficient startups like SpaceX. No more mythical $600 toilet seats. Instead of a single platform, a diversity of many smaller players will emerge in the space launch business. This is the sort of environment that cuts costs and improves performance.¶ With the Space Shuttle winding down as a launch platform, SpaceX has already earned contracts to resupply the International Space Station to the tune of $1.8 billion. Full ISS resupply missions are scheduled for 2011. Following on June’s successful Falcon 9 launch, SpaceX also inked the largest launch contract in history. Iridium Communications plans to put its next-generation communications satellites in space via SpaceX and has signed a $500 billion contract with SpaceX to do so.¶ I strongly suspect that if space launch costs fall enough, we will be seeing space access put to commercial use in unexpected ways. How many people saw the eventual existence of Google, Facebook or even Musk’s own PayPal back when the Internet was a small government defense network?¶ Even with more efficient designs and organizational structures, however, rocket technology of the kind being used by SpaceX suffers from the same drawback: propellant. More than 70% of the mass required to get to orbit is fuel. When we consider a possible return to the Moon, this rises to over 95%.¶ Moving fuel and oxidizer is the single most important logistical component of any space mission. According to Dr. Hunter of Quicklaunch, the space gun technology he pioneered at Lawrence Livermore would reduce launch costs for fuel to 5% of the current price. An orbiting fuel depot would be a crucial piece of infrastructure for future missions to the moon or Mars. Space gun technology, however, can’t be used for humans. The acceleration required to get vehicle to orbital speed is simply too great. This leaves the market for passengers open to companies like SpaceX, which has designed the Falcon for human space launch from the very beginning.¶ Mark Twain once famously said that history does not repeat itself, but it does rhyme. In a sense, access to orbit is taking a path similar to what colonial exploration did in the 15th and 16th centuries. Early expeditions were government-sponsored affairs. Christopher Columbus, for instance, was funded by the Spanish crown. However, over time, private enterprises came to dominate the sea routes to the New World. Like the early venture capitalists looking to get rich in the New World, today’s investors will also grow wealthy.¶ I trust this post has provided some background and evidence that powerful efforts are underway with breakthroughs for a new access to space. These activities will soon provide alternative wealth creating opportunities and our economy will become significantly stronger around a competitive market of private space taxis that will lower the cost to get to orbit and will open up new vistas for space exploration.¶ In closing, I favor a quote from Steve Forbes. Forbes says that pursuing additional financial education and the resulting increase in our financial literacy (including the investment potential of breakthrough technology) will open our eyes to alternative wealth creating strategies and this will be the key to resolving our global financial crisis.¶ To gain the necessary financial education, it is best to obtain association with, access to, and membership in a wealth creation community. As a result, you will learn and have the knowledge to use alternative wealth creating strategies such as Bank on Yourself, debt reduction, and asset protection. You will be exposed to wealth acceleration investments in areas (discussed in this and previous blog posts) such as a new access to space, 3D virtual technology, atomically precise manufacturing, nuclear power generation, commercial space ventures, Carrier Ethernet technologies, nanotech lithography, robotics, nano-based next-generation battery technology, precious metals, water rights, oil, natural gas, potash mines, food commodities, and gold mines. You will have the knowledge to consider investments in assets that are inherently useful like oil rigs, hydropower, or methanol plants; things that are hard to build, difficult to replace, and costly to substitute; definitely not financial stocks, definitely not retail stocks, definitely not commercial property.¶ Another benefit of membership in a wealth creation community is exposure to entrepreneurial leadership and business opportunities. Many of these leaders suggest that if you don’t focus on being a digital entrepreneur, being self-employed, or being a small business owner, it will be a very tough road in the months and years ahead; actually it will be an uphill battle. As a result, the innovative wealth creation communities provide education and training on B2B, and B2C, eCommerce enabling a new breed of professionals that are creating six figure second incomes.
High launch costs crush earth science
Werner 11 (Debra Werner, Space News, staff writer, “Launch Costs Could Put Damper on NASA Earth Science Missions,” December 12, 2011, http://www.space.com/13904-launch-costs-nasa-earth-science-missions.html)//twemchen
But Freilich acknowledged that is a big if, explaining that rising launch costs make "one or two" missions a year more likely. In light of recent launch failures, NASA Earth science officials are "carving money out of our budget for more expensive but hopefully more reliable launch vehicles," Freilich said Dec. 6 during a meeting of the American Geophysical Union here. Those decisions will lead to delays in some currently scheduled missions and reductions in funding for activities within the division that are not related to particular missions. Freilich added, however, that NASA officials are striving to protect nonflight programs from the brunt of the cuts. [The World's Tallest Rockets: How They Stack Up]
Effective earth monitoring solves extinction
Killeen 5 (Timothy L., Director – National Center for Atmospheric Research, “NASA Earth Science”, CQ Congressional Testimony, 4/28/05, Lexis)//twemchen
NASA Earth science programs have played a key role in developing our understanding of the Earth as a coupled system of inter- related parts, and in the identification and documentation of a series of global-scale changes in the Earth's environment, including ozone depletion, land use and land cover change, loss of biodiversity, and climate change. Other examples of societal contributions include improved weather forecasting, improved understanding of the large-scale climate variations, such as the El Nino- Southern Oscillation and the North Atlantic Oscillation that alter seasonal patterns of rainfall, and improved understanding of the status of and changes in marine and terrestrial ecosystems that contributes to more effective management of natural resources. What future benefits to the nation (societal applications) are possible that NASA Earth sciences could provide? What gaps in our knowledge must we fill before those future benefits are possible? In a broad sense, NASA Earth science activities are part of developing a global Earth information system that can provide ongoing and accurate information about the status of and changes in the atmosphere, oceans, and marine and terrestrial ecosystems that sustain life, including the impact of human activities. The continued development of observation systems, sophisticated Earth system models, data assimilation methods, and information technologies holds the promise of much improved predictions of weather and climate variations and much more effective prediction and warning of natural hazards. Much has already been accomplished to lay the groundwork for such a system, but many important questions remain. Some of the most important have to do with the functioning and human alteration of the Earth's carbon, nitrogen, and water cycles, and how these cycles interact; the regional manifestation of global scale climate change; and the reactions of ecosystems to simultaneous multiple stresses.
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