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| RESEARCH QUESTION TWO: What importance is reading newspapers to children?
To answer the research question two, items 1, 4, 6, 8 and 9 in the questionnaire are individually analyzed. Table 1 showed that from the choices of reading the news, watching the news on TV, or access it via the internet, the high indication of 54% from the respondents preferring to watch the story could indicate the effect of the technological age whose gadgets have evolved to be part of everyday life. Amobi (2014) identifies that information consumers today are migrating from newspapers, and are embracing the radio, television and especially the internet. The decline in newspaper readership is mostly common among the youths, as readers continue to migrate to the new media. Only a significant 29% of the respondents would prefer to read a story via newspapers, while 17% prefer the internet. The latter’s choices could be dependent on how easy and accessible the internet is. It is also understood from the tenets of the Individual Difference that people tend to make their choices formed from habits, satisfaction derived, and essential peculiarities. The importance respondents give to newspapers are unwavering as shown in Table 8 where 78% of them found newspapers as still useful in a technologically-driven society and veritable alternatives to the print media. However, newspaper reading is known to be more of an adult occupation, so the 43% of the respondent in Table 6 reading newspapers more for leisure is a significant indication that the essence of a typical newspaper if not tailored to the audience would appear lost to children. If at a collective 70% in Table 9 the respondents prefer to get news information from radio and television, rather than read from newspapers, it is easy to deduce that the respondents would take a reserved appeal to an innovation that involves reading text on paper. Data from Table 4 would give a hinting that any newspaper would be giving cognizance by its readers if after an audience study, they understand what their audience want and prefer. The value of an audience study cannot be underestimated. A media savvy young population would ensure a news media would continue to remain in business if it gives them what they want. Howard Gardner’s Theory of multiple intelligences and Albert Bandura’s Social Learning Theory both come in handy here. While the former posits that people have various ways (or means) of learning, the latter explains that habits and behaviours are formed (or modeled) by engaging in activities which are familiar. So, if for example the content of a newspaper would be shared into the four identified segments of a newspaper as shown in Table 4, it would mean that the preference of the audience would determine how much information on each segment would be presented to the audience. Download 261.2 Kb. Share with your friends:
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