Carolina RailHawks Marketing Plan Breve Carolina RailHawks Marketing Plan

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Appendix 1

Since there is no data on SBRnet for NASL attendance, the closest point of reference is the attendance for the MLS from the past 3 seasons.

Soccer-MLS Attendance: % by Frequency of Attending
Item	2011	2012	2013
1/yr.	60.1	55.9	71.1
2-4 times/yr.	33.2	30.5	17.1
5+ times/yr.	6.7	13.6	11.8
Total	100	100	100
Base (No. attending - add 000)	4,843	3,814	5,205

Soccer-MLS Attendance: % by Gender
Item	2011	2012	2013
Male	62.9	54.4	59.6
Female	37.1	45.6	40.4
Total	100	100	100
Base (No. attending - add 000)	4,843	3,814	5,205

Soccer-MLS Attendance: % by Age Group
Item	2011	2012	2013
13-17	20.5	7.7	14.7
18-34	47.4	39.5	45.1
35-49	23.6	35.9	24.3
50-64	6.9	16.9	10.5
65+	1.6	---	5.4
Total	100	100	100
Median Age	n/a	37	30
Base (No. attending - add 000)	4,843	3,814	5,205

Soccer-MLS Attendance: % by Income Group
Item	2011	2012	2013
Under $25,000	10.3	14.6	17
$25,000-$49,999	22.3	13.5	19.5
$50,000-$99,999	37.1	37.9	28.5
$100,000 or more	30.2	34	35.1
Total	100	100	100
Median Income	n/a	$75,500	$80,300
Base (No. attending - add 000)	4,843	3,814	5,205

Appendix 2

Facebook link to be placed in the RailHawks’ website targeted to the Spanish-speaking population.

Appendix 3

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Swoops, the mascot for the Carolina RailHawks at a Morrisville Parks & Rec event.

Appendix 4

Internet advertisement for the exhibition game against Puebla.
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References

http://www.carolinarailhawks.com

http://www.nasl.com

http://www.mlssoccer.com

http://www.espnfc.com/story/685263/hispanic-market-part-of-dna-of-mls

http://www.huffingtonpost.com/daniel-cox/soccer-in-america_b_4740668.html

http://www.sportsbusinessdaily.com/Daily/Issues/2013/11/22/Leagues-and-Governing-Bodies/NASL.aspx?hl=US&sc=0

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