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Declaration 1
1Case Study 3 – Uber sells its Uber Eats business in India to Zomato 3
1.1Introduction 3
1.2Uber Eats India 3
1.3Why Did Uber Sell Uber Eat India to Zomato? 4
1.4Does The Sale Represent a Good Strategic Move in India for Uber? 4
1.5References 5
2Case Study 4 - Tesla 6
2.1Introduction 6
2.2Critically Evaluate Tesla’s Resources 6
2.3Identify Gaps Tesla Would Need to Fill to Launch A Fuel-Cell Powered Vehicle. 7
2.4References 8
3Simulation Reflection 10
3.1What 10
The simulation was a fantastic exercise with many positive outcomes. In the starting, it was confusing a bit. If it was a single-player game could have been easy but companies don’t operate that way we have to work as a team. For practice round 1 and 2 I was unable to complete them because of technical issues. Later on, the issue got resolved with the help of Cesim support. Till then I have observed only team performance and have lost the initial part of learning. It was critical to do well in the following rounds. In the 10
simulation, my responsibility was to put the tactics we learned in the module study into action and make our firm profitable. For rounds one and two I focused on Tech one’s price and the volume. We had the highest sales in the ASIA (Table 3.1.2) and the price was high. Ultimately, we made good money in rounds one and two. At the look at the competitive market our price was too high, In the next two rounds which is year 3 and 4, we gave a lot of discounts and set low price. With the right production and demand, we managed to sell off our inventory and from new production. (Table 3.1.1) The second priority was to invest in R&D and develop features. We added a total of 3 features with the tech 2 product. Again, likewise the previous year, we had low inventory. For the coming year, our focus was to build a competitive advantage and we focused on ESG strategy where we had an above-average score in environmental, social, and governance which was nearly 3.4 out of 5. (Table 3.1.3) with the rounds 6 to 8 we tried to maximize the sale and make profits but due to system error (team error with past rounds) again we were in losses. (Table 3.1.4) I feel if I have played the practice round 1 and 2, The result could have been better. I wanted to implement a few strategies but was unable to do because of a lack of knowledge. 10
3.2 So What 10
I'll elaborate on what I intended to accomplish. Unfortunately, I was unable to devote my complete focus to the game since the team was involved in the final decision. Check for network coverage is important to see the market demand for tech 1 and tech 2 which was directly proportioned towards demand in the particular market. For rounds 3 and 4 we focused on the production and try to save money in the supply chain. Contracting manufacturing is an important factor and I should focus on the cost of the production. The strategy of collaboration and making alliances is useful here. 11
3.3Now What 12
4Contextualizing Statement 13
Appendices 14