Declaration


Contextualizing Statement



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MN7031 Global Strategy and Innovation Zarna
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Contextualizing Statement


By making Business Model Canvas I have a simple and systematic understanding of the company business model. This model is useful to gain insights into the customers who serve, what value propositions are offered through which channels, and how the business is generating revenue. We can also use the Business Model Canvas to better understand our business model and the business models of our competitors. With the pestle analysis and Intel study, we can easily analyze any industry and give suggestions on a macro level. Pastel is useful to identify the future landscapes of the company. The third case study focused on understanding mergers and acquisitions. Within two to three years, Uber sold its company to Zomato. It is a quick shift for any business. Understanding the cause behind it allows us to quickly analyze the company's present status and understand existing and future market shares. On that basis, we may provide recommendations to any firm. When it comes to resources, the Tesla case study is pretty significant to understand the firm's insights and when the company is entering a new market, what obstacles and gaps they need to solve, whether it is a new market or a new product with an existing market. With the high cost of starting a new firm, market adaptability is critical, and the difficulty for Tesla to enter the fuel-cell vehicle market is having competitors.

Appendices


Table 3.1.1

Table 3.1.2



Table 3.1.3


Table 3.1.4

Table 3.2.1

Table 3.2.2



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