Final Report for Liverpool City Council



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For both residents and visitors, a relatively high percentage of attendees were aged 55+ (43% of residents and 38% of visitors, compared to 35% of general visitors to Liverpool). Overall, there was a reasonably even split between males and females for both residents and visitors – 48% female, 52% male for residents; 46% female, 54% male for visitors. This male:female split varied slightly across the age groups with the 6-15 age groups having a higher percentage of males (around 63% for visitors and residents) and the 16-44 age groups having a lower percentage – 43% on average for residents and visitors. The residents 55-64 age group had a high percentage of males.



2.5 Employment & Social Grade
Respondents were asked which of the following best described their main activity. The majority of those interviewed were in employment - 45% of residents and 59% of visitors. However a high proportion of respondents were retired - 37% of residents and 33% of visitors.




RESIDENTS







VISITORS


In order to assess economic status, we tend to use the NRS (National Readership Survey) social grading:


The social grade using the National Readership Survey (NRS) is always calculated based upon the employment profile of the head of the respondent’s household.
Social grades in NRS are equivalent to the following employment categories:
A/B Higher and intermediate managerial/administrative/professional

C1 Supervisory clerical junior managerial/administrative/professional

C2 Skilled manual workers

D/E Semi-skilled and unskilled manual workers/ on benefits



Although it is just the respondent being categorised, we tend to view this as a good measure of the entire audience when applied across the total attendance at any event or venue.




RESIDENTS




VISITORS



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