Institute of linguistic and intercultural studies chair of applied modern languages in economics and law
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BUSINESS CARDBusiness cards are shared during formal introductions as a convenience and a memory aid. A business card typically includes the giver's name, company affiliation (usually with a logo) and contact information such as street addresses, telephone number(s), e-mail addresses and website. Traditionally many cards were simple black text on white stock; today a professional business card will sometimes include one or more aspects of striking visual design. Business cards are frequently exchanged during sales calls (visits) to provide potential customers with a means to contact the business or representative of the business.
Business cards evolved from a fusion of traditional trade cards and visiting cards. Visiting cards (also known as calling cards) first appeared in China in the 15th century, and in Europe in the 17th century. The footmen of aristocrats and of royalty would deliver these first European visiting cards to the servants of their prospective hosts solemnly introducing their arrival. Visiting cards became an indispensable tool of etiquette, with sophisticated rules governing their use. The aristocracies of North America and the rest of Europe adopted the practice from French and English etiquette. With the passage of time, visiting cards became an essential accessory to any 19th-century upper or middle class lady or gentleman. Visiting cards were not generally used among country folk or the working classes.
Businesses used their cards as marks of distinction and thus introduced the first modifications in their design. Later, as the growing demand for the cards boosted the development of color printing, more sophisticated card designs appeared, making the cards works of art. The trend toward fanciful trade cards was balanced by the pragmatic need of a growing group of private entrepreneurs who had a constant need in exchanging contact information. These users often started to print out their own cheaper business cards which may contain only personal contact information and have no relation to their employer or business. Entrepreneurs and certain classes of functionaries have become even more reliant on business card usage in today's business climate, making Business Card Education more ubiquitous.
85.60 × 53.98 mm (3.370 × 2.125 in). The A8 paper size, or 74 x 52 mm (2.913 x 2.047 in) is less commonly used. In the United States, 3.5 x 2 in (89 × 51 mm) is common; however many other sizes are seen as well. New technologies Recent technological advances have made CD-ROM "business cards" possible which can hold about 35 to 100 MB of data. These cards may be square, round or oblong but are approximately the same size as a conventional business card. CD business cards are designed to fit within the 80 mm tray of a computer's CD-ROM drive. They are playable in most computer CD drives, however do not work in slot-loading drives. Despite the ability to include dynamic presentations and a great deal of data, these cards are not in common use. Most handheld computers have the ability to "beam" (send through infra-red communication) an electronic business card, eliminating the need for the recipient to re-key the contact information. This is also done via SMS on most mobile telephones. Varied materials There are also specialty business cards that are made from plastic(pvc), metal, cloth, magnets and even real wood. For the most part, these special material business cards are the same size as standard but typically are rounded on the corners / edges. Although paper business cards are by far the most used, these "other" material cards are popular among companies that require a unique look. FAST-FOOD CHAINS FACE OBESITY LAWSUIT Man claims he was misled over nutritional content of meals By Sharon Krum If Caesar Barber dreamed of winning fame, he probably didn't think it would be due to his obesity. But, since the 120kg maintenance worker filed a lawsuit against McDonald's, Wendy's, Kentucky Fried Chicken and Burger King seeking damages for selling him food that made him obese - Barber's 15 minutes of fame are proving as painful as the two heart attacks he has already had. "Does anyone really believe that Mr Barber was too dumb to know that eating saturated fat was less healthy than having, say, a fruit dish or a chef salad?" said Steve Dasbach, who is the executive director of the Libertarian party. Barber says that he was in the dark about the nutritional content of the fast food he was eating up to five times a week from the ’50s onwards. Incredibly, he didn't stop gobbling burgers and salty fries after he had his first heart attack in 1996. He is now a diabetic with high blood pressure. In his lawsuit - the first of its kind in the United States - he contends that deceptive advertising misled him about the nutritional value of the food, until a doctor pointed it out. "Those people in the advertisements don't tell you what's in the food," he says. "Now I'm obese. The fast-food industry has ruined my life. They said 100% beef. I thought that meant it was good for you." Attacks on Barber’s character and perceived IQ became a sport in the US media. Barber wasn't stupid, columnists and radio hosts joked, just out to make money by failing to take responsibility for his diet. More than 75 million Americans eat fast food every day. But who, the journalists asked, doesn't know that too much will make you overweight? "Mr Barber honestly didn't know what the dangers were when he started eating fast food in the 50s," says his lawyer, Samuel Hirsch. "The fast-food chains made no effort then, and little today, to inform consumers about the dangerously high fat, cholesterol or salt content of their food." Hirsch says that his client, who has now gone into hiding, is not trying to make money but to get the chains to inform customers that their food is guilty of expanding their waistlines. However, not everyone in the US thinks Barber's case is a joke. The Physicians Committee for Responsible Medicine applauded the lawsuit. The committee's research coordinator, Brie Turner-McGrivey, says that whether Barber wins or loses, the hype surrounding the case has been good for doctors, spotlighting America's obesity epidemic and the role that fast food plays in it.
2. Are the statements below true or false?
3. Match the legal terms on the left with their definitions on the right.
HOME ROBOTS ON SALE IN JAPANA Japanese company started selling a futuristic home robot on September 16. The meter-high humanoid may make housework a thing of the past – for the rich. Mitsubishi Heavy Industries put its internet-linked Wakamaru robot on sale at a price of $150,000. Just 100 of these home helps will initially be available. The robot is the idea of Japanese designer Toshiyuki Kita. He said his creation was “designed in the shape of a human being so that it is not considered simply a machine” and that it has an “independent personality”. The robot has an impressive number of features. It is capable of recognizing up to ten individuals by name and has a vocabulary of 10,000 words. It can also navigate its way around the house. The Wakamaru website explains three major functions that will help the lives of the robot’s users: It can live with the family and provide daily schedules; it can speak with the family and be a friend; and it has its own role of looking after the house when no one is home. However, the price needs to come down to make it affordable by all. 1. Are the statements below true (T) or false (F)?
2. Match the following synonyms from the text:
3. Match the following phrases from the text:
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Directory: Litere Litere -> Percy Bysshe Shelley (1792-1822) Litere -> Free International University of Moldova Faculty of Letters Department of Germanic Languages Zinaida Cameneva syntheses in Linguistics Suport de curs la disciplina "Lingvistica" Chişinău – 2014 Litere -> From Wikipedia, the free encyclopedia Download 0.78 Mb. Share with your friends:
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