Market research report


Description of the bar graph



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Description of the bar graph:

Most of the interviewees have diploma degrees, which counts more than half of the total, reaching 268. There are only a few of them with postgraduate and no formal education, 21 and 19 respectively. The rest of the interviewees are bachelor with a degree of bachelor, and the number reached 106. The total number of respondents was 414.



The findings suggest an array of potential insights:

According to the cross-graph, most of the respondents are at the attitude level of 3 to 6, and only a few respondents are at the attitude level of 1 or 7. This shows that most respondents will choose to hold a neutral attitude when facing unknown areas. Because the survey sites are set up in the city centre or commercial streets, environmental constraints make it difficult for the number of respondents with different education levels to maintain a balance, and there are too many and too few respondents at individual education levels. The imperfection of the data leads to biases in the survey results, which leads to failure to effectively prove whether education level can affect attitudes toward vegetarianism.



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