Media/Production Forms media/producion forms
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| Conclusion
The first step that I took in my project is to consider the production/media form to be used, which helped to determine the resources required, the story that it sought to tell, and the targeted audience. Considering the target audience also goes hand-in-hand with the genre that would be most suitable. On the same note, it is important to consider the media project team since it touches on a number of factors, such as the quality and quantity of resources available for the project, the targeted audience, and the production form settled upon. This fact is important because the production forms available require different number of team members. For instance, the number of members of a production team associated with a television series would be different from the number of production team members associated with a vlog. As much as they both deal with recording videos that are to be viewed by the targeted audience, each of them require different levels of attention and nature of resources. With regards to financial support and monetizing objectives, it is important to ensure that there are enough resources. In addition, the financial requirements vary depending on the production/media form settled upon. For instance, the amount of financing required for blogs do not match the amount of financing required for producing a television series. The resources required for a blog majorly include an internet-enabled computer, an editor, and appropriate publishers. The resources required for television series production, on the other hand, include a production team made up of at least a producer, director, script writer, music and sound coordinator, and a cameraperson. Apart from the complex nature of human resources required, the other operational and mechanical resources required include as a studio and appropriate equipment, such as cameras, drones, microphones, and cranes, among others. Finally, the choice of production form depends on the targeted audience and participants. In this case, my project has considered the number of people whom I wish to contact, the medium through which I would reach them in the most efficient and effective way, and the cost associated with the necessary steps required to reach them. Considering these factors is important because different audiences have different tastes and preferences. Based on these differences, the methods through which they can be contacted may vary. Therefore, my project has managed to look into the demographic factors associated with the target audience as the main determinant of the production/media form settled upon. Reference List Barroso, A, Giarratana, MS, Reis, S & Sorenson, O 2016, ‘Crowding, satiation, and saturation: The days of television series' lives,’ Strategic Management Journal, 37(3), pp.565-585. Dibeltulo, S & Barrett, C 2018, ‘Introduction: Genres in transition,’ Rethinking Genre in Contemporary Global Cinema (pp. 1-11). London, UK: Palgrave Macmillan, Cham. Erol, I 2016, ‘Sources of Financing and R&D Investments in High Technology New Ventures’, Research Policy. Galliers, J 2018. ‘Five studies showing the trend and effects of technology and its advancements on different aspects of human lives’, Blogging into the Future. IMDb 2018, ‘IMDb Help Center’, IMDb. Available from: Lanahan, L 2016, ‘Multilevel public funding for small business innovation: A review of US state SBIR match programs’, The Journal of Technology Transfer, 41(2), pp.220-249. Lu, N & Serrat, O 2017, ‘Writing weblogs’, Knowledge Solutions (pp. 1049-1054). Springer, Singapore. Mokhtar, NF 2015, ‘Internet marketing adoption by small business enterprises in Malaysia’, International Journal of Business and Social Science, 6(1). Rouse, M 2018, ‘Vlog (Video blog)’, TechTarget. Available from: Schlegelmilch, BB 2016, ‘Segmenting, targeting, and positioning in global markets’, Global Marketing Strategy (pp. 63-82). Springer, Cham. Scott, DM 2015, ‘The new rules of marketing and PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly’. New Jersey, NJ: John Wiley & Sons. Teijeiro-Mosquera, L, Biel, JI, Alba-Castro, JL & Gatica-Perez, D 2015. ‘What your face vlogs about: Expressions of emotion and big-five traits impressions in YouTube’, IEEE Transactions on Affective Computing, 6(2), pp.193-205. Download 27.44 Kb. Share with your friends:
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