PowerPoint Presentation Slide 1

Definition of New Media

• Digital communication
• Used in the production, distribution and reception of communication
• Involves use of new communication networks: Internet as mass medium

Information Revolution

• Digitization: using computers to store,manipulate and transmit information in form of speech, text, data, and video more cheaply and faster than every before.
• Networking: distributed, fast digital networks wired and wireless
• Convergence: refers to merging of what were three separate industries: telecommunications, computing, and electronics or broadcasting

Characteristics of New Media

• Convergence of telecommunications and entertainment/broadcast media industries
• Wire or wireless communication
• Point to point or addressable
• Interactive ( two way) ( now multiple conferencing)

Characteristics Continued

• Interpersonal: ie. The terrain of telephony treats telephone calls ( discretionary contact between two consenting persons) as PRIVATE not PUBLIC communication ( where telco distributors are not responsible for content of message)
• Multiple: can be Mass/Broadcast which is PUBLIC communication ( broadcasters are responsible for message in exchange for spectrum monopoly: hybrid character)
• Now a grey area of semi public/private communication ( can monitor cell phones, amass, monitor and store unprecedented personal communication)

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