Procom Exam: Language is symbolic because it is a vehicle of expression


Pillars of Public Speaking and Persuasion



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3 Pillars of Public Speaking and Persuasion

    1. Ethos: Credibility (Trustworthiness)

    2. Pathos: Emotions

    3. Logos: Logic, structure, clear reasoning



  • Plain style: Ethos is achieved by convincing listeners of speaker’s trustworthiness, good intention/ sense and character

  • Middle style: the speaker’s position impresses the listeners

  • Vigorous style: Pathos (is achieved when it was articulate and emotional)






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