Definitions, Models, and Perspectives (p. 54 – 90)
Models are always incomplete , there are always more ways for a process, they only make assumptions
Types of models
Explanatory (explain theories)
Predictive (predict future), if – then - questions
Control function (how to control / modify a process)
Models of Communication:
Psychological perspective: what happens “inside the heads”
of communicators as they transmit and receive messages:
Two or more individuals exchange meanings through the transmission and reception of stimuli (through channel), noise (factors),
A encodes through channel with noise and B encodes,
message is filtered by noise and person’s mental sets (person’s beliefs, values, attitudes, feelings),
communication is unsuccessful whenever the meanings intended by the source differ from the meanings interpreted by the receiver
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