Procom Exam: Language is symbolic because it is a vehicle of expression



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Context collapse: Online it is hard to see who sees or listens to what you say or post (in comparison to when you say something in the real life you know is around you and could see/ hear what you do or hear

THE AFFORDANCES OF PERSONAL MEDIA

    1. Persistence: (as opposed to spoken/ oral messages, New media messages are persistent)

    2. Visibility: a face to face chat with a friend remains between the two communicators (a post on facebook will have bigger visibility)

    3. Spreadability: the ease and speed with which a message can spread beyond its original intended audience

    4. Searchability: The effect required to find a specific piece of info




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