Program Review Business Administration Dr. Richard Harvey, Dean Dr. Jack Kirby, Associate Dean May 2009



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Program Outcome 4: Upon successful completion of the BSBA program, students will have a conceptual understanding of the overall context of international business and the ability to link theory to practice.

Core Courses

Course Outcomes

Direct assessment measure

Satisfactory performance standard

BUSN 2251

Corporate Communications



2251.4

To integrate real-world business communication challenges.




Students will be able to identify techniques for improving written messages to intercultural audiences.


C or better

2251.7

To edify the importance of group work and analyze its dynamics.




Students will be able to explain the challenges of, dividends of, and techniques for capitalizing on workforce diversity including being sensitive to racial and gender issues.


C or better

BUSN 3306

Business Law I



3306.1

The student will know and understand factual knowledge (legal terminology, classifications) related to business.




Quiz 1 & Test 1


C or better

3306.2

The student will know and understand sources of law affecting business.




Quiz 1, Test 1, & Final Exam


C or better

BUSN 3320

International Business



3320.1

Expand students knowledge of international business, including foreign competitors and markets.





Group Project and Test 1, 2 and 3


C or better

3320.2

Improve students understanding of how cultural, political, economic, environmental, sociological, and legal differences among nations affect the process of doing business abroad.




Group Project and Tests 1 and 2


C or better

3320.3

Improve students understanding of how functional areas of international business such as marketing, management, financing, and accounting are applicable in business operating outside the United States.




Group Project and Test 3


C or better




3320.4

Improve students development in understanding the changing international environment and its affect on businesses.




Group Project


C or better




3320.5

Improve students development in decision-making skills in the management of international business.




Group Project


C or better

INFO 2200

Fundamentals of Information Systems



2200.3

Students should be able to apply ethical IT management concepts to gain the competitive advantage in business.



Weekly assignments & tests, MidTerm Exam, Final Exam


C or better




2200.4

Students should be able to apply strategic information systems and reorganization principles to achieve the goals of the organization.




Weekly assignments & tests, MidTerm Exam, Final Exam



C or better



Program Outcome 5: Upon successful completion of the BSBA program, students will be able to assess the implications of personal value, legal, ethical and social issues of individual and organizational business activities.

Core Courses

Course Outcomes

Direct assessment measure

Satisfactory performance standard

BUSN 2251

Corporate Communications



2251.4

To integrate real-world business communication challenges.




Students will be able to identify techniques for improving written messages to intercultural audiences.


C or better

2251.7

To edify the importance of group work and analyze its dynamics.




Students will be able to explain the challenges of, dividends of, and techniques for capitalizing on workforce diversity including being sensitive to racial and gender issues.


C or better

BUSN 3306

Business Law I



3306.1

The student will know and understand factual knowledge (legal terminology, classifications) related to business.




All Quizzes & All Tests, & Final Exam


C or better

3306.2

The student will know and understand sources of law affecting business.




Quizzes 1,3,4,5,6,7, & Final Exam


C or better

3306.3

The student will know and understand constitutional authority.




Quiz 2, Test 1, & Final Exam


C or better

3306.4

The student will know and understand how to apply legal concepts to personal and business affairs.




All Quizzes & All Tests


C or better

3306.5

The student will know and understand individual rights.





All Quizzes & All Tests


C or better

3306.6

The student will know and understand elements and terms of contracts.




Quizzes 4,5,6,7, Tests 3, 4, & Final Exam


C or better

3306.7

The student will know and understand relationship of buyer/seller.




Quizzes 8,9, & Final Exam


C or better

3306.8

The student will know and understand ethics and social responsibility.




Quiz 1 & Test 1


C or better

BUSN 3310

Business and Economic Statistics



3310.3

The student will be able to understand the types of statistical data.




Quiz 3 & Exam 1


C or better

BUSN 3320

International Business



3320.1

Expand students knowledge of international business, including foreign competitors and markets.



Group Project

C or better

3320.2

Improve students understanding of how cultural, political, economic, environmental, sociological, and legal differences among nations affect the process of doing business abroad.



Group Project

C or better

ECON 2201

Economic Principles and Problems I



2201.1

Define economics and explain the kinds of questions that economists try to answer.




Exams

C or better

2201.2

Explain and illustrate the concepts of scarcity, opportunity cost, production efficiency, and tradeoff using the production possibility frontier.




Exams

C or better

2201.3

Explain how demand and supply determine price and quantity in a market and explain the effects of changes in demand and supply.




Exams

C or better

2201.4

Define Gross National Product (GDP), describe how it is measured, and distinguish between nominal GDP and real GDP.




Exams

C or better

2201.5

Describe the sources and types of unemployment and their economic consequences.




Exams

C or better

2201.6

Define money, describe its functions, and explain how banks create money and how Fed controls the quantity of money.



Exams

C or better

2201.7

Describe the sources of inflation and how it is measured.




Exams

C or better

2201.8

Describe the expansionary and contractionary fiscal policy.




Exams

C or better

2201.9

Explain and compare alternative monetary policy strategies.




Exams

C or better

ECON 2202

Economic Principles and Problems II



2202.1

Explain how demand and supply determine price and quantity in a market and explain the effects of changes in demand and supply.




Exams

C or better

2202.2

Define, explain the factors that influence, and calculate the price elasticity of demand, price elasticity of supply, cross elasticity of demand, and the income elasticity of demand.



Exams

C or better

2202.3

Explain marginal utility theory and use it to derive a consumer’s demand curve.



Exams

C or better

2202.4

Explain how economists measure a firm’s cost of production and productivity in the short run and in the long run.



Exams

C or better

2202.5

Describe the characteristics of the four primary market structures: perfect competition, monopolistic competition, oligopoly, and pure monopoly.




Exams

C or better

2202.6

Explain how the firm determines its level of output and its profit/loss under the four primary market structures.




Exams

C or better

2202.7

Describe how labor wages are determined in the case of competition, Monopoly, and labor union.




Exams

C or better

FINC 2201

Introduction to Financial Management



2201.2

Upon successful completion of the course, students will be able to explain financial markets, comprehend the time value of money, perform security valuation, and describe the relationship between risk and return.




Class Discussion


C or better

INFO 2200

Fundamentals of Information Systems



2200.3

Students should be able to apply ethical IT management concepts to gain the competitive advantage in business.




Weekly assignments & tests, MidTerm Exam, Final Exam


C or better

MGMT 2209

Principles of Management



2209.1

After completing reading assignments, participating in classroom discussions, and/or other activities the student will successfully demonstrate to the instructor understanding of the evolution of management thought, management concepts and analytical techniques.




Exams

C or better

2209.3

After completing reading assignments, participating in classroom discussions, and/or other activities the student will successfully demonstrate to the instructor an understanding of the impact of environmental factors, and organizational culture on organization and managerial successes.



Exams

C or better

MKTG 2204

Principles of Marketing



2204.1

After completing reading assignments, participating in classroom discussions, and/or other activities the student will successfully demonstrate to the instructor an understanding marketing activities and theories as they relate to creating good customer relations and satisfaction.



Exams

C or better

2204.4

After completing reading assignments, participating in classroom discussions, and/or other activities the student will successfully demonstrate to the instructor his/her ability to utilize problem solving, critical thinking skills, and sound ethical marketing practices to articulate basic marketing issues.



Exams

C or better


Program Outcome and Course Outcome Matrices




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