Strategy for gross national happiness (sgnh) Annexures to the Main Document



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Much of existing cross-border infrastructure is fiber while some are digital microwave, which need upgradation to cater to the growing regional voice and data traffic. Cross-border connectivity, in terms of quality, accessibility and data capability, is weak at present.
Backbone and international connectivity issues

The following are the pertinent issues:




  1. Existing international and Internet connectivity is very expensive compared to other locations, such as India, due to the huge costs involved in installing, operating and maintaining satellite-based international gateway and also Bhutan’s limited market which does not generate much international traffic. Besides, satellite-based international connectivity has high latency. The international bandwidth available is inadequate to meet the capacity requirements of BPO operations and the proposed ICT Park in Wangchhutaba, Thimphu.




  1. No fiber optic connectivity for international and Internet connectivity except to India via the Phuentsholing-Hasimara OFC which is not as reliable. Existing cross-border connectivity among SASEC countries is weak.




  1. No IXP to maximize the existing infrastructural base for internet service provision and foster competitive provision of Internet services.




  1. Lack of competition in submarine cable access, at the regional level – there are only five international (submarine) bandwidth providers in the SASEC region, i.e. four in India and one in Bangladesh. This impacts Bhutan’s access to submarine cable landing stations.




  1. Underweight national ICT backbone infrastructure (mostly owned by BTL).


Policy and Regulatory Options

For Bhutan to fully reap the benefits of ICT for development and economic growth, with the objective of creating a knowledge-based society, the following two time-based options are recommended:


Short-Term (2008-2010)


  • Connecting the Phuentsholing-Thimphu OPGW (owned by BTL and BPC) to the Tala-Delhi OPGW – For realization of this option, the matter should be taken up with the Indian Government, involving key stakeholders on both sides. MoIC has requested the MoFA to pursue the matter with the appropriate authorities in India. Overhead OPGW offers advantages over underground OFC in terms of robustness, vandal proof, rodent and termite proof, etc. thus offering high reliability.


Mid-to Long-Term (2010-2015)


  • Access to Submarine Cable Landing Stations in India and Bangladesh – For redundancy and low latency of the international link:

      1. Access to submarine cable landing station in Mumbai or Cochin, India, via an appropriate Indo-Bhutan fiber link; and

      2. Access to submarine cable landing station in Chittagong, Bangladesh via either establishing an SDH microwave radio link or a fiber network from Bhutan to Bangladesh border.

  • High Capacity, Low Cost Integrated Data Infrastructure – Adopted in the SASEC ICT Development Master Plan developed by the ADB and comprises of three components:

  1. Establishment of Siliguri Exchange Hub – which will integrate networks from member countries and provide a peering hub;

  1. Establishment of Country Gateways – to efficiently link to the Siliguri Exchange (For Bhutan, this must be the IXP); and

  2. Improving Cross-border Backhaul links among SASEC countries, including establishing redundancy, to submarine cables for Nepal and Bhutan.


ICT Industry

For this part, the paper examines the potential of developing a viable Bhutanese ICT industry in the short, medium and long term. There are three aspects of ICT industry requiring different strategic interventions and plans. These are in the areas of ICT hardware, ICT software and ICT-enabled services (ICTES).


Because of the fledgling ICT industry, everything will have to almost start from scratch. This requires developing the human resource base, the enabling environment such as financing and FDI policies, institution of technology parks and other supporting institutions, including R&D. The strategy recognizes the crucial role of the private sector and FDI for the development of this segment of the industry. A clearer definition of the responsibilities between the government as the enabler and the private sector as the investor needs to be established. Governance issues related to speedy clearances is also an important feature of this plan.
Overall, the government’s role shall be to enable, facilitate and support the start up of these industries, and investment decisions should be left to the market.
Creating Enabling Policies

The ICT industry in Bhutan is dominated by hardware vendors. There are 49 ICT firms providing such services. Out of these 36 are located in Thimphu, 8 in Phuentsholing, 2 in Paro and one each in Wangdue, Gelephu and Mongar. The vendors have dealership in computers and related hardware and mostly serve the needs of the government offices. There are also 7 firms registered to provide ICT related education and training. Out of these 4 are located in Thimphu, and the rest are in Phuentsholing, Paro and Mongar. Most of these provide basic training and none offer branded certificates such as CISCO, Microsoft, etc. Some of them also provide hardware vendor services.


However, there are only 6 firms dealing with software development and solutions. None of them possess any internationally benchmarked competencies. As a result, even for simple application development these ICT firms have to recruit and rely on Indian firms and personnel.
Another factor that has impeded the establishment of some of the recent private sector led initiatives on medical transcriptions and call centers is the cumbersome government clearances. In many countries, there is a system established whereby there is a time limit given to the government institutions to provide such clearances. In Bhutan, while there are extensive documentation and penalty clauses for the applicants of new industries, there are no counter deadlines and responsibilities established for the clearing agencies. This needs to be addressed.
Licensing of ICT Facilities and Services

Licensing is one of the most important instruments regulators employ in the context of ICT sector reform. Regulators use the licensing process to exercise control over many variables such as market structure, the number and types of network operators or service providers, the extent of competition, the pace of infrastructure expansion and the affordability and range of ICT services available to consumers.


With the enactment of the converged Bhutan Information, Communications and Media Act 2006, the licensing provisions have changed. Section 36 of the Act provides for categorization of licenses as facilities-based or services-based licenses. An ICT Facility License authorizes the owning or operation or provision of an ICT facility. As defined in the Act, an “ICT Facility” means any facility, apparatus or other thing that is used or is capable of being used principally for, or in connection with, the provision of ICT services, and includes a transmission facility as well as any or all of the following facilities: fixed links and cables, computer facilities, pay-phone/communication facilities, radio communication transmitters, receivers and links, satellite earth stations, towers, poles, and ducts and pits used in conjunction with other facilities. This term does not include customer equipment, but includes such other services as may be prescribed by Rules; unless otherwise stated, ICT facility relates to public ICT facility. Thus, BICMA must urgently establish the ICT Licensing Rules, particularly spelling out the transitional licensing measures.
The fast technological advancement and constant market evolution imply that ICT licensing must also evolve to ensure that it remains relevant and beneficial. Left unchanged, the licensing process can be an obstacle to the development of the ICT market in several ways. Preserving unnecessary, onerous and complicated licensing requirements can act as a barrier to market entry and hinder competition. Maintaining outdated and irrelevant licensing classifications can also hinder technological advancement and service development. Licensing classifications based on specific types of technologies can act as artificial barriers to the introduction of alternative new technologies, which could be used to provide similar or even identical services.
Recommendations for adoption of a new licensing approach to cope with the trends of liberalization and convergence in markets and technologies are as follows:


  1. An individual (or operator-specific) license is useful where a scarce resource or right is to be licensed (e.g. spectrum) and/or the regulator has a significant interest in ensuring that the service is provided in a particular manner (e.g. where the operator has significant market power). An individual license, often containing detailed conditions, is issued to a single named service provider, through some form of competitive selection process. Examples include provision of basic ICT services, mobile wireless services, and any service requiring spectrum.




  1. A general authorization or a class license is adequate where individual licenses are not justified, but where there are significant regulatory objectives which can be achieved by establishing general conditions. A general authorization normally sets out the basic rights and obligations and regulatory provisions of general application to the class of services licensed, and often issued without a competitive selection process, i.e. all qualified entities are authorized to provide services or operate facilities. Examples include data transmission services, resale services, private networks, international services, VSATs, etc.




  1. Allow open entry, without any licensing process or qualification requirements, for certain services that can be governed within rules and regulations generally applicable to the ICT sector such as consumer protection which often come under general business regulation that applies to all commercial entities. Thus, registration requirements or other rules of general application sometimes apply. Examples include ISPs, value-added services, WLAN hotspots, etc.


E-Waste Management

Electronic waste includes computers, entertainment electronics, mobile phones and other items that have been discarded by their original users. Disposed electronics are a considerable category of secondary resource due to their significant suitability for direct reuse (for example, many fully functional computers and components are discarded during upgrades), refurbishing, and material recycling of its constituent raw materials. Definition of electronic waste according to the WEEE 2002/96/EC (European Union):




  • Large household appliances (ovens, refrigerators etc.)

  • Small household appliances (toasters, vacuum cleaners etc.)

  • Office & communication (PCs, printers, phones, faxes etc.)

  • Entertainment electronics (TVs, HiFis, portable CD players etc.)

  • Lighting equipment (mainly fluorescent tubes)

  • E-tools (drilling machines, electric lawnmowers etc.)

  • Sports & leisure equipment (electronic toys, training machines etc.)

  • Medical appliances and instruments

  • Surveillance equipment

  • Automatic issuing systems (ticket issuing machines etc.)

Electronic waste is of concern largely due to the toxicity of some of the substances such as lead, mercury, cadmium and a number of other substances. To minimize e-waste, some countries make the sellers and manufacturers of electronics responsible for recycling about 75% of products.


Although Bhutan is yet to face the problem of e-waste, the country has to be prepared to deal with this before it becomes an issue. This is especially important considering that Bhutan has always prided itself for its pristine environment. The country’s environment will continue to be a selling point when it markets itself as a special tourist destination.

For the 10th Plan, it is recommended that a study be undertaken to determine the magnitude of the problem and suggest a course of action to be implemented during the plan period. The scope of actions could be a combination of new regulations, public education and recycling process. This could also be developed as a business unit for the local entrepreneurs.


ICT Growth and Enabling Centres

ICT Parks

An enabling institution for ICT industries provided in other countries is that of the ICT Park which provides ready made spaces for ICT firms to set up shop quickly and without harassment. The service provided includes connectivity and special concessions in the form of tax breaks, fast track clearances, relaxed labour policies, etc. The ICT Park helps in providing small miniscule islands of efficiency and opportunities to connect to the global ICT markets. These Parks then can provide a catalytic impact in improving the ICT industry beyond these islands and to other industries within the country. The proposal for Bhutan is enumerated below:

In the long-term, Bhutan should set up 3-4 ICT Parks, to be called the ICT Parks of Bhutan (ICTPB). The first one can be established in Thimphu, with facilities to catalyze the small, dynamic and largely public sector-driven ICT market to enable job creation and innovation, recognizing the potential of Thimphu to become a national hub of ICT action in government, education and businesses. The ICTP-Thimphu will serve as the model/pilot project for feasibility of replicating similar facilities/services in other strategic areas such as Samtse, Samdrupjongkhar, and Kanglung/Trashigang in the mid- to long-term.
Expected Benefits


  • Addresses Bhutan’s needs for ICT first;

  • Builds ICT skills for the new economy;

  • Facilitates ICT industry clustering behavior, hence cluster-based ICT markets and FDI promotion;

  • Establishes RUB-public-private sector links;

  • Promotes entrepreneurship and businesses as “incubators” (e.g. call centers, data centers, medical transcription services, networking, etc.);

  • Deploys ICT to employ people, create demand and generate exports;

  • Connects Bhutan with the world’s development and industry partners;

  • Improves enterprise competitiveness using ICT (such as through efficiently enabling economic access to Bhutan’s tourism, hydro power, cultural heritage, ecology and governance by the international market);

  • Links Bhutan with the global economy and Bhutanese entrepreneurs with international businesses.

Bhutan’s small market size and skills base do not justify the conventional approach to developing an ICT Park and marketing it to tenants. It is thus recommended that the proposed ICT Park integrate other functionalities with incubation facilities and operations that seek to link to regional and international markets through (limited) public expenditure support. Other risks/constraints include challenging terrain, shortage of trained manpower to sustain the industry, lack of availability of high-quality connectivity at reasonable cost, lack of a one-stop cross-ministerial clearance mechanism, etc.


In view of the forgoing, the Government should locate ICTPs in the industrial parks or with other initiatives identified in the SGNH, particularly in considering replication of the ICTP-Thimphu.
Community Information Centers

One of the windows through which communities can access information services is through Community Information Centers (CICs). Within the immediate and medium-term, ICT services including internet and e-governance applications in particular will not reach the homes in the rural areas. Therefore, CICs are a logical means to provide the rural population this opportunity. CICs will be located in population centers such as near geog headquarters and other establishments where there is regular congregation of people. The services to be provided in these centers include media services such as TV and print materials, internet access, e-governance services, e-post, e-banking and electronic fund transfer services. Most of these will be located where there is commercial power supply. But in special circumstances, a scaled down CIC model can also be established using solar power and laptops. The Centre can also provide training in the use of specific applications to students and communities.


Eventually the CICs should try to aim to be self sustaining. Therefore, while the initial investment and the operating costs for the first three years shall be met by the Government, each community has to come up with a strategy to make the centre self sustaining through levying nominal fees for some of its services such as training, photocopying, printing and the use of the internet. The CIC pilot projects being implemented by DIT demonstrates that a case can be made for many of these centers to be run on a viable business model. Nevertheless it is foreseen that this may not be the case for some centers for which, government’s continued support may be required. Additional benefits of CICs are in the opportunities for local entrepreneurship and to the democratization process. CICs should be established in all the geogs and other places where there is a demonstrated demand.
ICT Business Ideas

Because of the limited domestic market, the growth of the industry will have to depend on catering to the regional and international markets considering both outsourcing and off-shoring possibilities. In principle, outsourcing/off-shoring work will flow to where the labor/talent is the cheapest. India produces 100,000 MBAs a year and 3 million graduates, while Bhutan produces less than 1,000 graduates every year. This is expected to double by end of the Tenth Plan.


Therefore, it is unlikely that Bhutan can aspire to be a destination for outsourcing/off-shoring in the way that India or China can. The availability of a large talent pool that is willing to work at minimum wages seems to be the defining characteristics of these countries. The situation in Bhutan is quite different. The small number of its graduates that the Bhutanese education produces target themselves for jobs that provide greater security and higher earnings than that normally associated with call centers.
And yet, Bhutan does provide certain characteristics that nurtured well could poise it to help its people find gainful employment in the plug and play world. A good telecommunication network is being developed that will provide broadband facilities in all major population centers including the capital city and the Dzongkhags. We have a growing body of school leavers educated though an English medium of schools. Bhutan is relatively secure and does not suffer from the political and labor unrests associated with many of the countries in the region. In the medium-term, there are just not enough jobs in the other core sectors such as tourism and service industry for our people. Therefore, this will have to be taken up as a matter of imperative. The industry will have to be nurtured and conditions created to help attract business in niche areas. It seems that we should be focusing on areas where intellect and high-end development tasks are involved and not the sweat shops. However, in order to get there, we need to develop our human resources, build up the capacity of the private sector and create the right policy environment.
Two-pronged strategy

We can start now with call centre type operations and move up the value chain. Or we can wait till we have adequate human resources skilled to take us into higher skilled BPOs. In reality the strategy will have to be a mixture of both. The market for outsourcing is there already, and companies in India despite the large pool of human resources are concerned by the high turnover of their staff and looking for alternative destinations to set up their centers. This is an opportunity which we can exploit and set up centers employing the hundreds of Class XII and general graduates. This will enable our private sector to get the necessary experience and open the window of opportunities that prevail in the outsourcing world. While doing so, it will be necessary for the government to play a key role in ensuring the enabling environment in terms of recruitment policies, connectivity, tax policies, etc. to make them viable and competitive. We need to work with the early starters to build up the image of Bhutan as a possible outsourcing destination. At the same time, we need to leverage this platform to get the expertise and input from the outsourcing firms to help us develop our human capacity. We need to build up the right alliances now so that we create a win-win situation for both the parties. The following have been identified as possible industries that the government could look into.


ICT Hardware Plant

We could establish an ICT Hardware Plant, with adequate facilities to support and develop the capabilities of ICT companies/firms to gradually upgrade from a modest low-end assembly of computers to high-end manufacture of parts and assembly equipment of basic electronic products for local distribution as well as for export.


The Hardware Plant will initially start its operations by focusing on assembled computers, both branded and non-branded, for local consumption. The strategy is to move gradually into manufacture of computer-related products, such as notebook computers, motherboards, monitors, optical scanners, keyboards and power supplies. Production of consumer electronics and manufacture of high-end consumables (such as printer cartridges) will also be explored.
Expected Benefits

  • Strengthening the existing weak links of local firms and global players for expanding the market for assembled computers beyond our borders;

  • Manufacture and mass production of consumer electronics to meet domestic needs as well as for export;

  • Facilitates collaboration and innovation;

  • Opportunity to market “Made in Bhutan” ICT products and services;

  • Capacity development;

  • Employment and income generation;

  • Space sharing with other industrial establishments;

  • One national ICT manufacturing cluster.



Risks and constraints arise from issues related to raw materials, technology and marketing. Also fierce regional and global competition in this sector could stifle its growth.
Data Disaster Recovery Center

Today most service providers like banks, BTL, BPC, government have their own system for their services. They also have the backup of the system in the same premises. The disadvantage of this is that if there is a disaster like fire, earthquake or a major problem in the network, the system goes down and customer services are affected. Further, while the services can be restored the data will be lost during the disaster. Therefore, it is very critical to have a Data Disaster Recovery Center (DDRC) in the country to assist the service providers. Once set up, we can also market this facility to regional and global firms requiring such services. In the immediate term, the DDRC could be incubated at the proposed Thimphu-ICTPB and at an appropriate time established in some other location.


Call Centre

A Call Centre combines the use of highly effective and empowered company representatives with a service framework that relies heavily on state-of-the-art communications and information technologies. Call Centers are sometimes defined as telephone-based shared service centers for specific customer activities and are used for number of customer related functions like marketing, selling, information dispensing, advice, technical support, etc. Thus, a Call Centre is a service centre which has adequate telecommunication facilities, trained consultants, and access to wide database, internet and other on-line information support infrastructure to provide information and support to customers. It operates to provide round the clock and year round service i.e. 24 x 365 services.


Besides foreign markets, government organizations, autonomous agencies, corporations, etc. in the country can outsource some of their non-core services to the Call Centers and other BPOs. These, amongst others, include customer services such as utilities billing, operation & maintenance of web portals, financial transactions, data processing, GIS, mapping & data capture, tax filling, networking administration, etc.
Medical Transcription

Medical transcribers listen to dictated recordings made by physicians and other healthcare professionals and transcribe them into documents such as operating room notes, autopsy reports, discharge summaries and other documents which then become part of a patient’s medical record.


Medical Transcription is a permanent, legal document that formally states the result of a medical investigation. It facilitates communication and supports insurance claims. Medical transcription business by its very nature involves transcribing medical advice of various types. Therefore, its user base is largely confined to individual doctors, hospitals, special test/examination clinics, state-owned medical centers, medical databases, etc.

Software Development Unit

The explosive impact of computers and ICT on our everyday lives has generated a need to design and develop new computer software systems and to incorporate new technologies into a rapidly growing range of applications. Computer software engineers apply the principles and techniques of computer science, engineering, and mathematical analysis to the design, development, testing, and evaluation of the software and systems that enable computers to perform their many applications.


Web Designing/Development and Multimedia

Web design combines traditional arts with technical skills. A web designer is not just a web coder; he or she is an artist able to understand the value of image and other visual elements, and knows what impact these might have on the viewers. The web designer works with images and words to create the perfect web layout. To create unique websites, the kind of websites that really add value to the World Wide Web, skilled web designers use various tools. They might retouch pictures and graphics or create astonishing images using programs such as Photoshop, Illustrator, Basic Paint, Photo Impact and so on. They might use 3D software or Flash to design dramatic layouts that will transport the visitors into another world.


A web developer can also be a web designer, but a web developer typically has more database, CGI, and engineering experience. The designer develops the interface between the front and back end of a website. The same team can progress into animation and graphics designing. This will require more advanced skills and greater creativity amongst the team as well as additional equipment.
Data Capturing and Processing

Data processing is a category of ICTES pertaining to capture, digitization and processing of data emanating from various sources. Traditional data processing services comprise of punching data from manually filled forms, images or publications; preparing databases and integrating them. However, with the advent of multimedia and internet, sources have widened to include manually printed documents, images, sounds and video. Equally diverse are the new output media which include databases on servers, hard copy publications, CD-ROM authoring and managing records emanating from internet based queries.


Data processing has acquired significance in the last decade as information has become a critical resource for most enterprises dependent on timely, effective and judicious use of ICT. These industries may have to make internal decisions, swiftly respond to a customer query, present reports, or for any other use driven by information availability. Importantly, there is an increasing comfort level with outsourcing such services and as Management Information System (MIS) staff are deployed in more tasks requiring high skills.

The clients for data processing services are companies/organizations receiving or generating large quantities of forms that are handwritten or typed and time sensitive. These forms can be sent either physically or can be scanned and transmitted to vendor’s facility. The processing may be done using high speed, automated systems reading hand print, check-boxes, mark sense, reader response, bar codes, and most of data slots that is variable on a form. Forms can be processed from hard copy, fax or scanned version.

Investments and logistics for establishing a Data Processing services are a function of the intended services portfolio, scale of operations and size of customers’ operations. Therefore, initially the data processing centre could carry out data punching, editing and compilation for an international publication. Up in the value chain the centre may process data for a large overseas customer, offering services ranging from data entry to database maintenance to back office operation.

Data Networking Services

Computer networks (including the internet, the biggest network of them all) are now firmly established as the information backbone of many organizations. Networks can vary greatly in size and scope, from a few computers on a local network to a vast international set-up.


Network engineering has evolved to address the many aspects of designing, developing, installing, and maintaining data networks such as LAN, MAN and WAN. Typical network engineering services can include any aspects of networking (testing and maintenance). These might include computer terminals, networked servers and printers, and data and voice communications. Data networking services also include recommending a particular hardware configuration or selecting, writing, or customizing software code to make the network function.
Location of the ICT Business Units

ICT service industry could be located anywhere in the growth centers and economic hubs. These business units should be clustered together or within close proximity so as to provide the following advantages:




  • Sharing of internet connection

  • Sharing of physical resources

  • Sharing of utilities

  • Ease of interaction among firms/companies

The clustering of ICT business units will also support collaborative skills development, lobbying, collective selling, and collective product development. Proximity and close linkage with academic institutions could also be an important criterion for placement of the ICT service industry clusters.


ICT and Media for Good Governance

Some initiatives have already been made in deploying ICT and media to support different aspects of government administration. Future projects need to address a holistic framework of Good Governance principles and objectives. This entails not just computerization of existing systems but re-engineering the government processes to transform governance and make it efficient and people-friendly. Another strategic approach is to ensure the interoperability of application systems across the different agencies to capitalize on a common database and minimize duplication of resources. The costs of systems development for e-governance applications are usually high but can be recovered from associated efficiency gains. But this may not necessarily be true for Bhutan where because of the small population the transaction volume is far less. Therefore, cheaper solutions need to be explored.


E-Governance deploys ICT to promote efficiency, accountability, transparency and professionalism in governance. The programme of activities for e-governance for Bhutan shall be guided by the principles of making governance citizen centric, integrating related services and enabling greater citizen participation. There are 115 websites including government, private sector and NGOs. Many of them are static and updates rarely done. Of these, 83 are hosted with DrukNet. The rest are hosted either with the respective organizations or outside the country.
The E-Governance Strategy recognizes the challenges and the opportunities that prevail within this sector. It seeks to further capitalize on the investment that has already been made by different agencies and aims for integration amongst existing systems and development of new applications that can improve service delivery of agencies to make government efficient, responsive and citizen-centric. It also builds on the expressed needs of sectors.
Government agencies are involved in wide ranging activities, and for application development purpose, it is helpful to categorize them under two broad heads. The first category of services relates to the internal processes that impact the overall coordination and efficiency of governance and the second consists of services provided directly to the public. The E-Governance Strategy seeks to improve the system in both these categories.

Category 1: Government processes (G-G)

This includes the management and administration dealing with internal clearance and procedures, financial and human resource management, and documentation. Use of ICT in this area will impact in standardizing procedures, automation and speed up decisions and communications within the organizations. This will include the following features:


Personnel Mail Management System – This will provide a common platform for government employees to communicate with each other, including directories of the contacts, common calendar for scheduling meetings, etc.
Human Resource Management System – This will include the management of recruitment, promotion, transfer, training and education, leave and personnel emolument. The basic platform for this is already available within the Zhiyog (Personnel Information for Civil Servants) system. Additional features need to be incorporated to enable agencies to submit online requests and forms and receive online approvals. The system should also be directly connected to security and audit clearance systems as certain decisions are contingent on such clearances.
Financial Management System – This requires the enhancement of Budgeting and Accounting System (BAS) and new modules to enable online requests and approvals. BAS has to be also realigned to take into consideration the three-year rolling budget system. As a further step, this system should also facilitate the online transfer of funds to the relevant accounts in the bank.
Stores Management System – A lot of staff time is spent in maintaining stock and issue registers of equipment and stationery within the agencies. This could be fully automated through a system which will include an inventory and issue system. While reducing staff time, this would also help curb the misuses of such items.
Documentation System – As the government moves towards more e-based management and correspondences, there is a need to establish record systems wherein relevant electronic files will be archived. Amongst others, this includes correspondences, policy documents, circulars, regulations, etc. Like the paper-based files, these should be available for access by authorized personnel in the different agencies. This system will also include a system of document tracking for the active cases. This will include receipt and dispatch and records of file locations etc.
GIS System – Many government agencies require spatial data to plan and monitor their sectoral activities. A number of GIS systems have already been developed by individual sectors to fulfill their requirement. However, this has limited capability and use. The single GIS system will incorporate the needs of all sectors and the government.
Border Management System – Some work has already gone into this. Coordinated by the MoHCA, this involves the integration of systems within the Department of Revenue and Customs, Tourism Department, Ministry of Foreign Affairs (Visa), Ministry of Labour and Human Resources (Labour Net), Ministry of Agriculture and the Royal Bhutan Police. The system enables the sharing of information, human resources, infrastructure amongst these agencies.
The above list is not exhaustive and there could be more applications that would need to be developed to contribute to efficient government machinery.
Category 2: Government to Citizen Services (G-C)

All government services for the general public including those doing business with the government will be provided through the Bhutan portal which has already been created and functional. Apart from the existing information already available in the portal the following will be added.


Employment – All that is required is to provide a link to the Labour.net and the Job Portal of the MoLHR.
Land Record – This is one of the basic information required to access rural credit schemes. The land record system should be upgraded to enable online access from the Dzongkhags and geogs and at a later date enable online transactions and approvals.
Rural Information and Services – The Bhutan Portal shall address the specific needs of the rural population and will include the following:


  • Agriculture Management Information System. This is already under development by the RNR sector. It will include all information about crops and animals and marketing of the rural products.

  • Basic health and nutrition information and services.

  • Basic education information and services which will include exam results, placements, curriculum, reading materials for formal and NFE students, question banks, online help on curriculum etc.

  • Rural-based services: The following services could be facilitated online for the rural population - (i) Timber and firewood permits, (ii) Loan schemes (iii) Marriage certificates (iv) Death and birth registration (v) Other modules could be added as and when required.

  • Trade licensing and handling system. This should facilitate the online processing and approval of licenses.


One Window Utility Billing and Payment System – Water and sewage, electricity and telephone bills can all be paid through a one window system. The billing for all these utilities have already been computerized and at present, electricity and telephone bills can be paid in either in BTL or BPC customer offices. Further integration of the billing systems may be required to enable all bills to be paid in one counter. The next level of development should be to facilitate online view of the bills and payment system.
Personal Income Tax Payment – The PIT system can be upgraded to enable online submission of tax returns and payments.
Security Clearance System – This is one of the most important documents required for obtaining other government services. The issuance is carried out manually through the submission of paper-based forms which are validated and checked by two different organizations – RBP and the MoHCA. Using ICT, it is possible to make the system much more efficient and reliable. Applicants could obtain the clearance certificate from the nearest RBP branch office.
E-Procurement System – Some agencies have already started providing tender notices online, while others provide facility to download tender documents. However, e-procurement in its real sense requires much more features including on-line tracking of the status of the evaluation process, features to help shortlist the applications and automating the sorting of specific bid items to help the evaluation processes. An essential supporting application for full deployment of this system will be e-signature to facilitate authentication of online submission of tender documents. A step-by-step approach would be adopted. For example, once online payment is available, the features would also be incorporated in the system.
Health Management Information System – Some of the features of this system could include patient record and history, tele-medicine and consultations, online booking of beds in the wards and online appointment systems with specialists.
Education Net – Some of the features of this system will include, online curriculum and teaching materials, audio visual aids for teaching concepts, online courses for students and teachers, information related to career, value education, extra-curricular programs.
Online Polling on Policies – The government portal will provide features for citizens to provide feedback on the current government policies as well polling on specific issues or policies under consideration.
Guiding Operational Policy for Applications Development

To speed up the process of developing and deployment of e-governance applications, wherever possible, the existing applications will form the base for future development. Where new systems need to be deployed, possibility should be explored for off-the shelf systems and customization. In addition, most of the tasks should be outsourced to the private sector.


Enabling Conditions for E-Governance Applications Development

Optimizing the ICT Staff in the Government

There are less than 100 ICT professionals employed in the central Ministries and agencies, most of them are diploma and certificate holders. Because of the less than optimal utilization of the existing staff, and the fact that development functions would now be undertaken by a single agency under MoIC, their deployment needs to be rationalized. The government agencies should retain staff that are only critical to the maintenance of their systems. General maintenance and network administration functions should be outsourced and the staff reassigned to where they can be more productively employed.



E-Governance Standards and Guidelines

DIT is already engaged in developing Software Development Guidelines. In addition, it should develop and adopt open standards for interoperability of e-governance applications. It is learnt that the National Informatics Centre (NIC) of the Department of Information Technology in India already has developed these standards. This could be adapted for our requirements and environment. In addition, training of personnel to implement such standards would be vital.


Quality Management System

Central to quality software development is the establishment of quality management system and their enforcement while developing systems. Bhutan can also adapt the systems in vogue elsewhere, particularly that developed by NIC, India. Training is also another important element in meeting this objective.


The Media Industry

The principle of Bhutan’s media is best manifested in the 1992 Royal Decree de-linking Kuensel Corporation and Bhutan Broadcasting Service (BBS) from the Government giving them the independence on what and how to report. This independence has been further augmented through the BICMA Act 2006 which sets out the principles and the legal recourses to enable Bhutan’s media to report and provide to the public domain any materials that does not undermine the sovereignty, security, unity and integrity of the country. Freedom of press is also enshrined under the Fundamental Rights of the Draft Constitution.


Issues on Print Media

The first issue facing the Bhutanese private media is its financial survival. And this is inextricably linked to the revenue stream from advertisements and government notifications. A level playing field needs to be created to enable the private newspapers to get their share of the business from the government in form of advertisement and printing works.


The second issue relates to the professional growth of the newspapers. While Kuensel and to some extent Bhutan Times have a head start in having qualified editors and professional graphic and layout artists, Bhutan Observer has less qualified staff. All the papers, however, need infusion of greater professionalism and training, particularly in the light of the role that they are expected to play in the post-2008 constitutional democratic system. The existence of the private newspapers may not in itself be a true reflection of an unbiased democratic voice, but the quality of the editors and the journalists can be crucial contributing factors to this.
The third issue relates to the Dzongkha edition of the papers. Since the Dzongkha edition helps serve the development and promotion of the national language, some support is required from the government.
Recommendations

Government needs to treat all media firms equally in terms of awarding ads and printing works.


a) While the MoIC has circulated a letter to all government agencies to this effect, this is not being followed. Therefore, a government-wide system needs to be established which will ensure that the private print media gets a fair share of the government advertisements and announcements, as an interim solution to sustaining them. The choice of the newspapers should be determined by the quality of service and price and the standing government rule requiring its agencies to procure services from the most competitive suppliers should be fully adhered to.
b) Government printing works must be based on quotations, and should not be given directly to one printing house (e.g. Kuensel) as is the practice adopted by many Government agencies. Although this is not directly linked to media per se, this is highly relevant as the sustenance of the print media depends on the income generated from their printing operations.
c) BBS should not be allowed to play an anti-competitive/dominant operator role with respect to airing of government notifications and advertisements. Currently, BBS charges a fraction of the costs to air government announcements. BBS should charge the government agencies the actual costs for airing these contents.
d) BICMA should enforce the prevailing rule not to allow cable operators to air advertisements on their local channel. This could be allowed, however, if they are also licensed to provide content as recommended elsewhere in this document, in which case the charges for the advertisements need to be regulated as recommended for BBS.
Financial support

The print media should also be allowed to access financing support under a basket media fund (e.g. National ICT and Media Development Fund) which can be funded by donors supporting the media sector or governance programmes. These funds can be used to provide special credits or grants for purchase of equipment, training and related projects within the media sector.


HRD support

The government should continue to provide support for long-term education, training and workshops for the print media personnel.


Issues on Broadcasting Media

Undoubtedly the key player for nationwide broadcasting is BBS and therefore it is crucial that BBS be built up to meet the envisaged role as a Public Service Broadcaster (PSB). Currently, the content of broadcasts especially for TV is limited both in scope and depth. The information is very government-centric and is characterized by the coverage of national workshops and events. There is very little debate, and does not take the stories beyond its surface. BBS does very little in-depth reporting of the core issues contributing to deeper understanding of national events; it has not contributed to exposing people, policies or social malaise that impact the general lives of the population. The cultural programme is dominated by the airing of popular songs and dance sequences of RAPA and clips from school variety shows and occasional religious discourses. There is no drama, no creative programme to excite the intellect of the Bhutanese. There is little evidence that this will change under its current business Master Plan (2005-2010), which is focused too much on network expansion and revenue generation through advertisements and not enough on the content development.

The second issue is BBS’s inability to take advantage of the ICT and the telecom network. While there is now potential for broadband connectivity to every Dzongkhag, the TV broadcasts beyond Thimphu and Phuentsholing use satellite. The GoI is providing the transponders on its satellite for free till 2009. There is no certainty whether this will continue after that. If not, BBS will have to bear the charge for the transponders of US$ 120,000 every year.
The third issue is related to the lack of qualified staff in BBS. BBS employs well over 160 staff members out of which only 34 are in the Program and Production Department. 21 are in the News and Current Affairs Department, 46 are engineers and technicians and the rest are in the HR and Administration Department and Finance/Commercial Department. It is also reported that there is a rather high rate of staff turnover in the BBS.
Recommendations

BBS to focus on content development and improvement

For the next 5 years, BBS has to focus on developing and airing quality programmes to “educate, inform and entertain the Bhutanese public”. Some of the suggested materials are as follows:




  1. In-depth coverage of current issues based on well researched materials. There is a wealth of subject matter that one can pick from Kuensel online or public debates in the Dzongkhags and the National Assembly. BBS has to contribute to these dialogues through professionally crafted programmes which excite and help the audience to get a deeper understanding of the issues.




  1. Bhutanese Drama on themes that reflect the lives and tribulations of its viewers. These original productions should strive to be standard bearers for Bhutanese Films and Arts industry.




  1. Children and Youth programmes. Considering that over 50% of our population is under the age of 24, BBS has to focus on capturing this audience through programmes that appeal to this group. This is not an easy task especially when it has to compete with Cartoon Network, Star TV and the like. But this is necessary if BBS is to justify its existence as a PSB.


Staff development of BBS

BBS is already implementing its HRD Master Plan drawn up for 2005-2010. This needs to be reviewed in the light of the above recommendation. Greater focus needs to be placed on recruiting and retaining talent in the Programme and Production Department. BBS also needs to build and nurture relationships with other broadcasters in the region as well as BBC and other PSBs. Amongst others, this could be an avenue for receiving professional and training support for the BBS staff.


License another commercial TV service

The government should consider licensing another TV company to be run on a commercial basis. This should provide the necessary competition to BBS while at the same time spurring greater local content development.


License cable operators to provide content on their channels

This is already being done by some of the operators. This will ensure greater variety of programmes and bring in greater competition to this sector. The fees from the license could be used to build up the media fund mentioned earlier, which can be deployed for the development of media sector.


Audio Visual and Films

Bhutan has a rich tapestry of unique performing arts. Its oral story telling culture, lozey, ole and tsangmo are some of the finer depictions that have survived the test of times. The annual tshechus held in different districts, towns and villages are also live venues of performing arts. Besides the religious rituals and dances, tshechus are tantalizing platforms to showcase the cultural heritage of the country wherein the best of the community’s artists perform. A study conducted by the DoT in 2004 established that 34.4% of tourists were attracted to Bhutan because of its “unique culture”.


With the advent of modern education, large immigrant population and the onslaught of Hindi cinema in the country in the 1970s and 80s, Bhutan witnessed a distressing phase during which our songs and dances were passed over in favor of more hip rhythms and alien forms of sensual entertainment. However during the last decade or so, the country is seeing some reversal of trend with new Bhutanese creativity energy not seen before. This is particularly true in the audio-visual and film industry. The content of these production may not all reflect the Bhutanese culture in its pure form, but nevertheless the subject and the context are Bhutanese. More important, the productions appeal to the majority of the indigenous Bhutanese population.
Two factors may have contributed to this. First, was the considered decision of the Royal Government to promote the national language and culture and its expressive elements in the schools and educational institutes. This led to an upsurge of creative experiments within the educational institutes which has spilled to the general society. Second, was the development of technology and the availability of low cost recording equipment, from cassette recorders to synthesizers and video cameras.
What is rather remarkable about the development of the industry was the near absence of any strategic government initiative or investments for development of the audio visual and film industry per se. And yet the Bhutanese audio-video industry pioneered by a few private companies has now reached a status where their productions are pirated and sold in bordering towns of India and autonomous region of Tibet, China. The same holds true of the Bhutanese films as well.
Issues

There are some factors that impede the growth of the audio visual and film industry. Because of its higher investment, the issues are particularly more significant for the film industry. The significant ones are detailed below.


The opportunities for truly creative film making are limited. The very taste and style of cinema that stimulated the Bhutanese film industry is now beginning to limit the development of the industry. This is primarily because the more educated section of Bhutanese society is yet to be converted to Bhutanese cinema. They are easily put off by the amateurism, long and frequent song-and-dance sequences and not so original story line. On the other hand, Bhutanese filmmakers who invest relatively huge sums in films would not “risk” deviating from the Bollywood formula for fear of losing their money. It is here that the Government could intervene with resources, technical assistance and facilitative roles.
2006 saw the largest number of films (22) being released. However the main screening outlet for Bhutanese cinema currently is Thimphu which unfortunately has only one hall built in the early 1970s. Consequently it is not able to meet the demand from the industry. It is reported that the queue for screening these productions extends to the end of 2008. This has created a bottleneck in the industry, blocking up future investments and productions for the young startup companies.
Film Industry

The film industry has come thus far with very limited support from the government. But it needs a helping hand if it is to progress to new level of artistic creativity and sophistication necessary to cater to the more discerning tastes of the growing educated mass. Government support is required in two core areas. These are in the area of access to credit and insurance schemes as well as in human resource development. Specifically, the following need to be undertaken:




  1. A Films Development Board should be established. The Board should comprise of prominent artists and academicians and provided with an annual budget to enable them to co-finance 3 short film projects and documentaries and two feature films selected through an annual competition of the scripts. These films must depict faithfully Bhutanese culture and social issues in its best.




  1. Financial institutes should develop a loan package for Bhutanese film projects. Access to micro financing should be extended for small-scale initiatives like DVD duplication units, flexi printing units, cranes and tracks etc. RICB should also extend its insurance coverage to expensive audio-visual equipment.




  1. Training and education

Bhutanese films today do not lack in creative decisions and story ideas. But technically there is much to be desired. Training can be provided for three broad categories.

  • Script writing – This could be undertaken through scholarships provided to attend any one of the institutes in the region through the HRD programme implemented by MoLHR.

  • Acting – A school of Drama and Acting can be set up in Bhutan. This could be undertaken on a public-private partnership model. The institute could offer diplomas or short workshops on acting. At the same time, school curriculum should also offer opportunities for young talents to develop their innate abilities in this field.

  • Technicians – Currently not one of the cameramen has a light meter. Neither is there any lighting technician in the country. As of now all lighting equipment and technicians are hired from India. This needs to be included in the MoLHR’s HRD Plan.




  1. Movie halls

Future development of urban centers should include a movie theatre in their plan. This should be undertaken by the private sector where there are such interests; otherwise, it should be undertaken through public financing. In any case, the capital city requires a second movie hall and license should be provided to the promoter.
Music Industry

As of now, the industry’s musicians are dominated by amateurs who are more skilled in the creative use of technology such as the electronic synthesizers than true artistic mastery of real instruments. This needs to change with the evolution of population’s taste and discerning power. To help support the qualitative development of the music industry, the government should lend a hand in the establishment of music schools in its more populated urban centers. Children can be taught Music Theory and to play both modern and Bhutanese traditional instruments. These students, trained to read and write music and perform a variety of instruments will in future fuel this industry to develop to greater level of creativity and sophistication.


Institutional Arrangements

The growth of the ICT and media sector will depend upon the political will and in most countries the success stories in this sector have been always associated with the level of patronship it receives from key political figures.


The realization of the plans and programmes is also dependent on the institutions that are mandated and inspired to develop the sector. For Bhutan, a key agency is the Bhutan InfoComm and Media Authority. This body needs to be strengthened to create the enabling framework for the development of this sector.
BICMA must encourage competition in the ICT market and at the same time provide a level playing field for all service providers. BICMA’s autonomy must be ascertained so that it can independently implement regulations and policies without intervention from other parties.
It is also vital to establish BICMA’s role and status relative to major stakeholders such as MoIC, BTL, BBS, etc. Besides, the Government must demarcate boundaries between BICMA’s responsibilities and those of other Government bodies, whether those are similar expert agencies or offices charged with particular tasks, such as competition or consumer protection. It may be impossible to eliminate all areas of overlapping jurisdiction. Indeed, it may be desirable to have agencies working together, lending various types of specialized expertise to joint task forces and inter-agency committees.
Establishment of a Computer Emergency Response Team (CERT)

Computer and system breakdown are regular features in the government offices. Virus, uncontrolled use of pirated software and lack of adequate maintenance infrastructure and systems all contribute to this problem. While this is considered as a way of life at present, it will be unacceptable in the future as the country begins to depend more and more on computer systems for core government and business services. Keeping organizational information assets secure in today's interconnected computing environment is a true challenge that becomes more difficult with each new ICT product and each new intruder tools. How secured the country’s network is and the mechanism set in place when an emergency occurs will also be a consideration that business firms will factor in while assessing whether to invest in Bhutan.


CERT will act as a coordination centre readily available to respond to and tackle any emergency computer (e.g. computer virus) and network security incidents. Usually the organization handles computer security incidents and vulnerabilities, publish security alerts, and develop information and training on information security. CERT composes a team of people responsible for coordinating responses to viral incidents within an organization.
A CERT can be a formalized team or an ad hoc team. A formalized team performs incident response work as its major job function. An ad hoc team is called together during an ongoing computer security incident or to respond to an incident when the need arises.


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