Implications - To perform effectively, employees must cope with the incompatible demands of their various role partners
- Resorting to creativity may help employees meet the expectations of each role partner.
- Clarifying duties and goals for frontline employees is important.
- Co-workers may be a good source for obtaining feedback about the importance of job goals and performance levels, and also on appropriate job behaviors,
- To maintain their relationships with coworkers, employees may refrain from presenting novel ideas that may upset co-workers
- Creativity can be promoted through a work environment that enhances intrinsic motivation six key features: challenge, employee autonomy, resources, work-group features, supervisory support, and organizational support.
- Fostering good relationships at work can produce important pay-offs.
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