2016 NAB Show Shanghai
Conferences and Events:06-08,December, 2016
Pudong Kerry Hotel
Exhibition:07-09, December,2016
Shanghai New International Expo Center (SINEC)
2016 NAB Show Shanghai Global Innovation Exchange Conference
(*The following schedule is subject to change)
2016.12.06 (Tuesday)
Day 1: Global Broadcasting Executive Conference
Theme:Technology Revolution and Intelligence Development of Broadcasting Industry
Moderator: Chris Ornelas , Chief Operating Officer of National Association of Broadcasters
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Description: Technology is constantly impacting the business model and work flow process of the global broadcasting industry. We invite broadcast executives from Europe, United States, East Asia, and China to address common global issues and challenges brought on by innovative technology; such as, robotic technology, OTT, social media, big data, cloud computing and more. Senior executives will share actual case studies and discuss how they embrace new technologies to create new value and revenue for the broadcasters; such as, innovating business models, streamlining operation processes and much more. The audience for this conference will be about 600 professionals from various TV stations in China and APAC Markets.
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11:30-13:30
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Conference Registration
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Opening Speech
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13:35-14:05
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Topic: Review of 2016 and forecast of 2017 of Global Broadcasting and Trans-Media Industry
Speaker: Chris Ornelas, Chief Operating Officer, National Association of Broadcasters (USA)
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14:05-14:30
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Topic: HDR, 3D Audio Technical Standard Applied in 4K/UHD Industry
Speaker: Wenhua, Ding, Member of Chinese Academy of Engineering(China)
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Global Broadcasting Executive Conference
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14:30-14:55
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Topic: Content Creation for Television Marketing
Speaker: Steven Bushong, SVP, ABC/Disney (USA)
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14:55-15:20
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Topic: CNN’s Digital Transformation
Speaker: Marc Lourdes, Director of CNN Asia Digital (USA)
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15:20-15:45
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Topic: The Practice of SMG’s Convergence Media Technology
Speaker: Zeqiang Li, Deputy Chief Engineer of Shanghai Media Group
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15:45-16:10
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Topic: Technology Applied within Convergence Media Environment
Speaker: Kedong Yuan, Deputy Director of Technical Department, Zhejiang Broadcasting Group
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16:10-16:35
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Topic: Fusion and Fission- The Digital Revolution of TVBS
Speaker: Sammy Yang, EVP, TVBS (Taiwan)
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16:35-16:55
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Topic: New Generation Broadcasting Solution
Speakers: Katy Templeman-Holmes, Director, Solution & Broadcast, Harman
Bob Sharper, Global Sales Director, Harman,
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16:55-17:20
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Topic: The Impact of Enhancing the Operation Mode of the Small Scale Live Production of Premium Content on the Future of the Broadcasting Industry
Speaker: Jonathan Mortimer, VP, SimplyLive (USA)
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Day 2:2016.12.07（Wednesday）
2016 NAB Show Shanghai Opening Ceremony
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09:00-09:15
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Opening Ceremony of 2016 NAB Show Shanghai
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Global Filmmaker and Producers Conference
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Description: Discussing the Impact the Technology Revolution has had on the Ecosystem of the Film Industry. Filmmakers, producers, writers, cinema owners will openly discuss their current challenges but also successes from embracing innovative technologies to create and distribute content to multiple platforms. The target anticipated audience will be approximately 300 content creators, filmmakers, producers, directors and cinema operators.
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Morning Session
Theme: Global Filmmaking and Production Trend
Co-Organizer: Shanghai Film Group
Moderator: Chuanrong Jiang,
Vice President of Shanghai Broadcasting Producing Association
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09:30-09:35
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Opening Remarks
Speaker: Mr. Xiaojun Wang, Vice President of Shanghai Film Group
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09:35-10:15
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Topic: The Future of Story, Gaming, VR, Movies and Transmedia
Speaker: Michael Uslan, Producer, Batman Begins, The Dark Knights, The Lego Movies, and many more (USA)
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10:15-10:45
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Topic: The Power of Collaboration and Co-Production in the Global Market
Speakers: Melissa Cobb, Head of Studio and Chief Creative Officer, Oriental Dreamworks
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10:45-11:10
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Topic: Preparing for Global Distribution: Filmmaking Trends Across Media
Speaker: Gabrielle Kelly, Global Media Expert, Fulbright Scholar in Media (Asia), Professor USC School Cinematic Arts in Sreenwriting (USA)
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11:10-11:35
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Topic: The Technological Revolution in TV and Film Production
Speaker: Xu Ke, Presiddent of Shanghai Hippo Animation Design Co & Ltd
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11:35-12:00
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Topic: Blockchain: Future of Content Distribution and Authors’ Rights Protection
Speaker: Matej Michalko, Founder and CEO, DECENT (Switzerland)
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Afternoon Session
Theme: Technology Revolution Drives the Innovative Development of the Global Film Industry
Co-Organizer: Shanghai Theatre Academy
The Centre of Innovation and Collaboration of World Cultural City
Moderator: Sam Matheny, Chief Technology Officer of National Association of Broadcasters
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13:00-13:10
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Opening Remarks:
Changyong Huang, President of Shanghai Theatre Academy
Weimin Yin, Chairman of International High Tech Cultural Device Cluster (TCDIC)
Sam Matheny, Chief Technology Officer of National Association of Broadcasters
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13:10-13:15
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Signing Ceremony
Shanghai Theatre Academy, International High Tech Cultural Device Cluster (TCDIC), National Association of Broadcasters
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13:15-14:00
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Panel Discussion:
Topic: How Technology Drives the Innovative Development of the Global Film Industry
Moderator: Sam Matheny, Chief Technology Officer of National Association of Broadcasters
Speaker: Alibaba Group, Fosun Group, Xuehua Hu,Director of Film College at Shanghai Theatre Academy, Zhixin Liu, Deputy Director of Creative College at Shanghai Theatre Academy, Xiaoqing,He President of Shanghai Film College of Shanghai University, Ms.Xiaohui Ren, General Manager of TCDIC ,Demetri Portelli-3D Stereographer, Billy Lynn’s Long Halftime Walk, Michael Uslan, Producer, Batman Begins, The Dark Knights
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14:00-14:30
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Topic: A Journey to Futuristic Movie Experience with 28fL, 120fps and 4K
Speaker: Yi Lu, China Marketing Manager, Christie Digital (China)
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14:30-15:00
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Topic: Technological and Artistic Motivations for Creating the World’s First Film to be Shot and Projected at 120FPS/4K3D
Speaker: Demetri Portelli, 3D Stereographer, Billy Lynn’s Long Halftime Walk (Canada)
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15:00-15:30
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Topic: Best Practices for Global Story telling: Content, Distribution & Performance that Engages Audiences Across Multiple Cultures
Speaker: David Uslan, Producer (USA)
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15:30-16:00
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Topic: High Dynamic Range (HDR) Technology Implementation and Its Improvement on the Overall Image Quality
Speakers: Tiger Kang, Sales Director, ARRI Group(China)
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16:00-16:30
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Topic: Storytelling for an International Audiences through Film
Speaker: Maryann Brandon , Oscar Nominated Editor, Producer (USA),
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2016.12.07（Wednesday）
The Exploration and Trends of 4K and UHD
Theme: Global UHD Industry Development and Trend of Future Application
Co-Organizer: NERCDTV
Supporting Partner: Adinno Inc.
Moderator: Yao Wang, President of Technical Committee (China)
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Description_:_Suppliers,_industry_standards_developers_and_users_will_be_gathering_together_to_reveal_their_best_practices_and_understanding_of_the_4K_and_UHD_trends.'>Description: Suppliers, industry standards developers and users will be gathering together to reveal their best practices and understanding of the 4K and UHD trends.
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09:30-09:50
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Topic: 4K and UHD Trend
Speaker: Baichuan Du, Deputy Director of Technology Committee, State Administration of Press, Publication, Radio, Film and Television(SARFT)
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09:50--10:10
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Topic: The Current State and Future Trends of Global HD Technology
Speaker: Sam Matheny, Chief Technology Officer, NAB (USA)
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10:10-10:25
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Topic: The Future Cooperation Trends of Global TV Technology
Speaker: Yao Wang, President of Technical Committee (China)
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10:25-10:40
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Topic: 4K Signal Transition & Streaming Solution with AMX & SVSI
Speaker: Bob Sharper, Global Sales Director, Harman (USA)
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10:40-10:55
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Topic: Ecosystems Evolution of Traditional Media
Speaker: Johnny Yeung, Senior Manager of Production Facilities Division, TVB(China-Hong Kong)
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10:55-11:15
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Topic: Ignite Your Creativity with Atomos HDR Technology
Speaker: Robert Song, Vice President，APAC Sales & Operations (China)
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11:15-11:30
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Topic: 4K/UHD Trends in Home Theatre
Speaker: Charles Lim, Vice President of Strategy and Business Development, lMAX Corporation (Canada)
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11:30-11:45
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Topic: Customized 4k IP Cloud Development & Application Prospect on Live TV/Film/Internet Video
Speaker: Gordon Gu, CEO, Adinno Inc.(China)
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11:45-12:00
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Topic: New Generation Home Entertainment Experience
Speaker: David Zhou, Business Strategy Director, Dolby Laboratories (China)
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12:00-12:15
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Topic: Open Innovation, Leading Visual World
Speaker: Jin Wang, Operation Planning Director, CSMO, BOE Technology Group(China)
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2016.12.07（Wednesday）
Global VR/AR Industry Conference-Technology Application
Moderator: Neal David Hartman
Director and President, the CineGlobe Film Festival at CERN the European Particle Physics
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Description: Industry experts passionate about the newly launched VR Technology and its applications, will be focus of this discussion
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13:00-13:30
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Topic: The Future of Media, When Media meets Technology
Speaker: Neal David Hartman, Director and President, the CineGlobe Film Festival at CERN the European Particle Physics (Switzerland)
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13:30-13:55
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Topic: Bringing Stories to Life: Immersive Visual Media in Public Environments
Speaker: Ken Wheatly, Director, Asia Business Development, Christine Digital (USA)
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13:55-14:20
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Topic: Challenges in VR Filmmaking
Speaker: Joergen Geeds, CEO, Freedom 360 (USA)
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14:20-14:45
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Topic: Application of VR in TV & Radio Industry
Speaker: Luis Miguel Sampiao (Portugal) Robert Endo(USA)
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14:45-15:10
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Topic: Revolution VR Brings to Media
Speaker: Sam Li, Head of Business Development, HTC Vive (China)
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15:10-15:35
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Topic: What Three Years of VR Has Taught Us
Speaker: Mike McGee, Co-founder and Chief Creative Officer of creative studio Framestore (UK)
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015:35-16:00
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Topic: Bridging the Gap between Entertainment and Engineering
Speaker: Stuart Hetherington, CEO, Holovis (UK)
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16:00-16:25
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Topic: VR Application in Cable Industry
Speaker: Xueqing Zhao, Technical Director of Liantong Technology Inc.(China)
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16:25-17:00
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Topic: Meeting the Near Future
Speaker: Dr. Haitao Song, Founder of Idealens Technology Co. Ltd. (China)
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17:00-17:30
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Panel Discussion:
Moderator: Neal David Hartman, Director and President, the CineGlobe Film Festival at CERN the European Particle Physics (Switzerland)
Speaker: Ken Wheatly, Director, Asia Business Development, Christine Digital (USA)
Speaker: Joergen Geeds, CEO, Freedom 360 (USA)
Speaker: Luis Miguel Sampiao (Portugal) Robert Endo(USA)
Speaker: Sam Li, Head of Business Development, HTC Vive (China)
Speaker: Stuart Hetherington, CEO, Holovis (UK)
Speaker: Xueqing Zhao, Technical Director of Liantong Technology Inc.(China)
Speaker: Mike McGee, Co-founder and Chief Creative Officer of creative studio Framestone (UK)
Speaker: Dr. Haitao Song, Founder of Idealens Technology Co. Ltd.(China)
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2016.12.08 (Thursday）
Global Cable Operators Conference
Co-Organizer: ARITI
Moderator: Mr. Jiuping Liu, General Manager of Oriental Cable Networks
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Description: Co-produced with the Broadcasting Intelligence Terminal Industry Alliance, this conference will attract its members representing every segment of the cable industry, including cable operators, technology providers an content providers. Senior Cable industry executives from various continents will address the common concerns of maintaining and increasing subscribership in the internet age. Topics below may be addressed-such as: how to adopt new business strategy and implement new technology to keep and even increase the market share; can VR be an opportunity for cable operator to keep and expand its subscribers, how shall VR create impact on the entire ecosystem; Blockchain and cable industry; OTT and cable operator.
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09:00-09:05
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Topic: Opening Remarks
Speaker: Mr. Xiaojie Wang, Director General, Technology Department, State Administration of Press, Publication, Radio, Film and Television(SARFT)
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09:05-09:35
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Topic: How Innovative Technology Help Cable Industry Keep Market Share
Speaker: Mr. Chris Lammers, Chief Operating Officer, CableLabs (USA)
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09:35-10:05
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Topic: Re-discover the value of Wired Network
Speaker: Qingjun Zeng, Deputy Manager of China Radio and Television Networks Co. Ltd.（China）
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10:05-10:35
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Topic: Virtual Reality and Live Sports Broadcasting (TBC)
Speaker: Ted Kennedy, Director, VR Sports of Fox Networks (USA)
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10:35-11:05
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Topic: Smart Ecosystem Inspires Big Screen
Speaker: Silu Zhang, CEO of Chongqiong TGO (China)
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11:05-11:30
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Topic: Intellectual Property Protection and Blockchain Technologies
Speaker: Ming Gong, Consultant of Blockchain Lab (China)
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11:30-11:55
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Panel Discussion Q&A
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2016.12.08（Thursday）
Entertainment+ Ecosystem
Moderator: Amy Delouise, Future Media Concepts Inc.
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Description: OTT players, online media and advertisers will disclose the future trends and developments of media innovation.
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09:00-09:20
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Topic: TBD
Speaker: Bin Wang, General Manager of Migu Video Technology Co., Ltd./President of Shanghai Network Audio-Visual Association
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09:20-09:40
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Topic: The Business of Content, and the Content of Business: Investment Trends and its Impact on News and Media Companies
Speaker: Andy Serwer, Editor-in-Chief, Yahoo! Finance (USA)
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09:40-09:55
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Topic: 60scast
Speaker: Andy Huang, President, OTVCLOUD (China)
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09:55-10:10
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Topic: Changing Broadcast Workflows with a Heterogeneous network. Can you bring together baseband and IP
Speakers: Katy Templeman-Holmes, Director, Solution & Broadcast, Harman (USA)
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10:10-10:30
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Topic: Over Delivering on Over the Top
Speaker: Ricky Chau, Vice President, Asia Pacific Region, Level 3 Communications (China-Hong Kong)
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10:30-10:50
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Topic: Keep Your Audience Engaged, Motivated and Captivated: ‘Attention’ is the New Metric for Digital Media
Speaker: Richard Whittington, SVP, Media & Entertainment Division, SAP (USA)
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10:50-11:10
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Topic: How can Monitoring and Optimization of Key Performance Parameter help to Support OTT Business Growing Explosively
Speaker: Sean Li, Director, Technical Solution Group for Media BU, APJ at Akamai Technologies (China)
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11:10-11:25
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Topic: Producing and Broadcasting Integration of Network Broadcasting Cloud
Speaker: Wei Xia, CEO, Brutel Inc.(China)
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11:25-11:40
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Topic: Next Generation High Speed File Transfer Solution for Big Data in M&E
Speaker: Xukang Lv, CEO and Founder of Beijing Cloud Technoloy. Co. Ltd. (China)
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11:40-12:00
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Topic: How Global Big Brands Tell Their Story in China and Beyond:Customer Engagement and Cross-Platform Strategy
Speaker: Jennifer Shwerin, Senior Director/Founder, Tadaa! Media Beijing (USA)
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2016.12.08（Thursday）
Global VR/AR Industry Conference-Content Creation and Development
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Description: Content creators and filmmakers from many parts of the world will be examining the futuristic trends for VR content and its application
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13:00-13:05
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Topic: Opening Remarks
Speaker: Zhenhua Yang, President, Shanghai Broadcasting Producing Association (China)
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13:05-13:30
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Topic: 3D, HDR, HFR, and VR 2017: Seeing is Believing
Speaker: Jim Chabin, President, Advanced Imaging Society (USA）
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13:30-14:00
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Topic: Intellectual Property in VR
Speaker: Chuck Peil, Founder, ReelFX (USA)
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14:00-14:25
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Topic: The State of the World in VR
Speaker: Salar Shana, Co-Founder and Creative Director, World VR Forum (Switzerland)
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14:25-14:50
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Topic: China Virtual Reality Market Trends
Speaker: James Fong, CEO of Jaunt China (China)
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14:50-15:15
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Topic: Crafting language of VR storytelling
Speaker: Eugene Chung, Founder and CEO of Penrose Studios(USA)
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15:15-15:40
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Topic: VR in Broadcasting Media
Speaker: Heng Wen, Deputy Chief, Beijing Seven-Dimension Vision Tech Company (China)
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15:40-16:05
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Topic: GISELLE VR for the English National Ballet and Sky
Speaker: John Morris, Commercial Advisor, Factory 42
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16:05-16:35
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Topic: Virtual Reality: World Class Content Creation
Case Study of David Attenborough’s First Life VR launched at London’s Natural History Museum , in the first ever use of VR in Museums as a mass experience.
Speaker:
Emily Smith, Director of Marketing and Business Development, Atlantic Productions and Alchemy VR (UK)
Case study of Immersive Experiences,
Speaker: Sarah Ellis, Head of Digital Development, Royal Shakespeare Company (UK)
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16:35-17:20
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Topic: Innovations in Virtual Reality: Pushing Boundaries
Speaker:
Anrick Bregman, Director, Unit 9 (UK)
Dave Black, Co-Founder and Commercial Director, Mixed Immersion(UK)
Marc Goodchild, Co- founder and Chief Creative Officer, Gingersnap Studios(UK)
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17:20-17:30
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Dynamic Cube Virtual Reality Film Award Ceremony
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