317 Heckler Street

Responsible for over 60M in annual sales in the Natural, Conventional, Club, Drug, C-Store, Military, Export, Food Service, Industrial and E-Retailer channels.

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  Increased sales for FY15 by 22% in the East region versus a 10% Lundberg National Growth trend.
  
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  Sustained 20%+ increases in major conventional retailers including Ahold, Publix, Wakefern, and Demoulas
  
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  Expanded the Lundberg Brand into a variety of new retailers such as CVS and sweetgreen restaurants
  
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  Manage 3 Regional Sales managers as well as a field marketing representative
  
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  Responsible for the management of UNFI Nationally and led them to positive growth in FY2016, despite industry challenges.
  
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  Work cross functionally with marketing and R&D departments to create new brands, products, sales vehicles and customer specific programs.
  
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  Created a brand ambassador marketing program to support WFM and key independent retailers.
  

Manage all channels of trade and supporting brokers in the Northeast region, including Natural, Conventional, Food Service and Club business. Region delivers over 21M in annual sales and spans 16 states.

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  Exceeded company growth for FY14; 16% growth in the Northeast vs 10% for LFF total sales
  
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  FYTD15 Northeast sales have grown 23% vs a company sales increase of only 14%
  
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  NA and NE lead all WFM Regions in $ Growth for the past 52 weeks, with an increase of 34% and 59%, respectively
  
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  Managed and strengthened the relationship with UNFI Nationally; effectively grew the business while being under budget for FY14
  
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  Found opportunities for major expansion of the 4 lb. Packaged Rice line:
  
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    EF Brown Basmati at BJ’s Wholesale is now a $1M every day item.
    
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    Wild Blend and White Basmati as mainline items at Wegman’s
    
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  Developed Lundberg’s first regional item, Crabby Rice ™, and successfully made it the #1Velocity Entrée in the Northeast.
  
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  Explored regional marketing opportunities such as sponsorship of the Philadelphia Marathon, local chef recipe development and Crabby Rice specific events
  

Manage the Wellness brand of cat and dog food exclusively in the Natural food channel. Key account responsibilities include 5 Whole Foods divisions, Earthfare, The Fresh Market, Earth Origins, Kehe, UNFI-East, and managing the retail broker.

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  Had a total of 41 new items accepted during the 2012 Whole Foods Category Reviews
  
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  Gained entry into new key accounts such as Fairway Markets , Fruitful Yield, Hanover/ Lebanon Co-ops, and Market Street which resulted in a $400,000+ incremental sales
  
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  Leveraged my independent retailer and distributor rep relationships to make an immediate impact in the Natural Channel of the Northeast.; Spins data showed 16.8% Wellness growth in the past 24 weeks
  
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  Fixed the distribution mix within Kehe and grew our business at the independent level. Sales with Kehe are +33% year-to-date
  

Represent the Lucini Italia portfolio across various specialty and natural accounts along the east coast. Accounts include WFM: Mid-Atlantic, Northeast, and North Atlantic Regions, Wakefern , Harris Teeter, UNFI-East, Haddon House, Fresh Market, NYC Metro.

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  Gained entry into various new accounts: Ingle’s Markets, Bozzutos Distributors, Nassau Candy Distributors, Dave’s Markets, and Garden of Eden.
  
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  Pioneered a “One Day Sale” of pasta sauce at Whole Foods Markets Mid-Atlantic which sold 7000 units in 24 hours; resulted in a post-sale lift of 80% for the following 3 months.
  

Sell MOM brand, products/new items, and programs to regional accounts in the Convenience, Mass, and Naturals class of trade.

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  Grew the Mom’s Best Naturals business 200% in 2010 with new distribution in all Earth Origins locations, Fairway markets, and Regional Co-ops
  

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  Grew the C-Store business 56% compared the company’s growth of 14% in 2009
  
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  Identified new accounts; gained entry into 6 “Top 100” C-Store Accounts in 2009
  
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    Exxon Mobil, Worsley, Stewarts Shops, Mapco Express, Wilson Farms, United Refining Company
    
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  Discontinued Quaker Oatmeal and gained distribution on Mom’s Best Naturals Oatmeal in 250 Wilson Farms stores
  
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  Grew McLane Divisional sales in the Mid-Atlantic, Northeast, and Southeast by 26% in 2009
  
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  Established 100% distribution at 7-11 locations by forming relationships with FOA groups
  
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  Secured exclusivity as the only cereal carried at Mills Fleet Farm stores (Midwest)
  

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  Bachelor of Science in Business Administration
  
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  Major:  Food Marketing. 5 year Co-op
  
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  Graduated Magna Cum Laude- 3.85/ 4.0 GPA