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RESUME

Dr. D.LALITHAA RANI M.B.A., Ph.D.,

PROFESSOR,

Dept. of Commerce and Management Studies,

Andhra University,

Visakhapatnam - 530003


+91-891-284 4292(O)

+91-891-275 4540(R)

Mobile: 9848130074

dlalitharani@gmail.com



Name of the Applicant

D.Lalithaa Rani

Address, Mobile and Email

Dept. of Commerce and Management Studies, Andhra University, Visakhapatnam.

Mobile: 9848130074,

Email : dlalitharani@gmail.Com

Date of Birth

08.01.1956

Social Background

Other Caste

Professor in the Department of

Commerce and Management Studies, Andhra University

Present Designation

Professor

Total Teaching Experience

30 Years

Teaching Experience - Date of appointment

Asst. Professor

09.05.1986

Associate Professor

15.03.1994

Professor

15.03.2002

Total Length of service as Professor

13 Years 4 Months

Total Service left for retirement

2 Years 6 Months

Research Publications in Reputed Journals -Articles

  1. Prof. D.Lalitha Rani and P.Veerabhadra Swamy, “Achieving Sustainable Development Through Electronic Governance: World’s Success Stories”, International Journal of Multidisciplinary Educational Research(IJMER), ISSN : 2277 – 7881, January 2015, Issue: 1(1), Volume: 4, with Impact Factor 2.972 and ICV 5.16 Points. (Index Copernicus Value).

  2. Prof. D.Lalitha Rani and Smt V.Gowri Lakshmi, “A Study on the Entrepreneurial Development in Visakhapatnam District”, International Journal of Marketing and Financial Management, ISSN: 2348-3954 & ISSN:-2349-2546, Vol 2, Issue 7, August 2014 Pgs 130-133.

  3. Prof. D.Lalitha Rani and K.Sankara Rao, “MSMEs Competing in Global Business Environment: A Case of India”, International Journal of Research in Commerce and Management, ISSN – P 0976-2183.

  4. Prof. D.Lalitha Rani and K.Sankara Rao, “Building the Innovation Eco System: Role of NInC & SInCs in India”, International Journal of Economics, Commerce and Research, Vol 3, Issue 5, Dec, 2013. ISSN – E 2319-4472.

  5. Prof. D.Lalitha Rani and Kavita Sasidharan Kulkarni “A Review of Impact of Visual Merchandising on Consumer Psychology: Conceptual Foundations and Research Issues”, International Journal of Research in Commerce and Management, ISSN -0976-2183 Volume 3 (2013) Issue No 9 (September).

  6. Prof. D.Lalitha Rani and Kavita Sasidharan Kulkarni, “Visual Merchandising in the Face Book Era”, International Journal of Research in Commerce and Management, ISSN -0976-2183.

  7. Prof. D.Lalitha Rani and Kavita Sasidharan Kulkarni “Seeing is Buying”, Zenith: International Journal of Multidisciplinary Research. ISSN -2231-5780: Volume 3 (6), June, 2013; Index Copernicus Value 5.09.

  8. Prof. D.Lalitha Rani and M.Ramji Nayak, “Social Accounting Measures and Reports for the Corporate Social Performance”, International Journal of Innovative Research and Practices, ISSN -2321-2926: Volume 1, Issues 6, June, 2013.

  9. Prof. D.Lalitha Rani and Kavita Sasidharan Kulkarni, “An Examination of Shopping Behaviour of Tourists with Special Mention to Hyderabad and Vizag”, International Journal for Marketing, Financial Services and Management Research. ISSN -2277-3622.

  10. Prof. D.Lalitha Rani and Fitsum Kidane (2012), “Do the number and competence of accounting personnel have any contribution to the printing companies in Ethiopia?”, Asian Journal of Research in Business, Economics and Management, Vol 2, Issue 9,(September 2012) pp. 102-114, ISSN 2249-7307.

  11. Prof. D.Lalitha Rani and Fitsum Kidane (2012), “Use of Management accounting information system in support of managerial decisions: The case of medium and large-sized printing companies in Ethiopia”, Asian Journal of Research in Business, Economics and Management, Vol 2, Issue 8,(August 2012) pp. 204-216, ISSN 2249-7307.

  12. Prof. D.Lalitha Rani and Fitsum Kidane (2012), “ A study on the use of accounting data from management accounting information system for management decision making”, Radix International Journal of Banking, Finance and Accounting, Vol 1 , Issue 7,(July 2012)pp. 1-13, ISSN 2277-100X.

  13. Prof. D.Lalitha Rani and Fitsum Kidane (2012), “ Characteristics and Important Quality Factors of Management Accounting Information System”, Radix International Journal of Banking, Finance and Accounting, Vol 1 , Issue 7,(July 2012) pp. 62-80, ISSN 2277-100X.

  14. Prof. D.Lalitha Rani and Fitsum Kidane (2012), “A Study on Cost Accounting System and Pricing Policy of Printing Companies in Ethiopia”, Research Expo International Multidisciplinary Research Journal, Vol 2, Issue 2, (June 2012) pp. 201-209, ISSN: 2250-1630.

  15. Prof. D.Lalitha Rani and Kavita Sasidharan Kulkarni (June, 2012), “Visual Merchandising Prospects and Challenges: A Study at Marts and Spencer’s, Hyderabad”, International Journal of Advances in Management, Technology & Engineering Sciences, Vol.I, Issue 9 (II), June, 2012. ISSN -2249-7455.

  16. Prof. D.Lalitha Rani and Bereket Zerai, “Is there a Tradeoff between Outreach and Sustainability: Evidence from Indian MFI’s”, Europian Journal of Business and Management – 4(2),Pg.90-98.

  17. Prof. D.Lalitha Rani and Bereket Zerai, “Technical Efficiency and Its Determinents of Ethiopian MFI’s: A Stochastic Frontier Analysis (SFA)”, African Journal of Accounting, Economics Finance and Banking Research – 8(8), Pg.1 to 9.

  18. Prof. D.Lalitha Rani and Bereket Zerai, “Total Factor Productivity of Ethiopian MFI’s” , European Journal of Business and Management – 4(3), Pg.105 to 114.

  19. Prof. D.Lalitha Rani and Fitsum Kidane (2012), “Foreign Direct Investment- Over Pioneering The Economy?”, International Journal of Management, IT, and Engineering, Vol 2, Issue 10,(October 2012) pp. 638-663, ISSN 2249-0558.

  20. Prof.D.Lalitha Rani , “Changing Scenario of General Insurance in India” , published by Institute of Public Sector Management , Pg.99-103.

  21. Prof.D.Lalitha Rani and S.Nagendra Kishore , “Strategies for the Overall Development of Sports and Games in our Country - Through Effective Human Sports Resource Management”,published in the 6th National Conference of Physical Education and Sport Sciences under the aegis of “The National Association of Physical Education and Sport Science (NAPESS), Pg.139-149.

  22. Prof.D.Lalitha Rani and Y.Manohar , “Design and Implementation of Training Module for Management Trainees – A case study of Marketing Department of Visakhapatnam Steel Plant” ,published by the Editorial Board for Publication in Gauhati University,Journal of Commerce,Volume X.

Papers Presented at Seminars - National

  1. UGC National Seminar on “In Search of Excellence in Small Business: Strategies for Success and Sustainability” organized by Department of Commerce and Management Studies, Andhra University in July 2014 presented a paper on “High Potential Female Entrepreneurship”.

  2. Participated and presented a paper on “Growing Importance and Need of e-Education in Business Education” on 4th December, 2012 in the UGC National Seminar conducted on “Emerging Trends in Management Education” organized by University Grants Commission in Association with Department of Commerce & Management Studies, Andhra University, Visakhapatnam.

  3. Participated and presented a paper on “Entrepreneurship Education in India” on 19th -20th March, 2012 in the National Conference conducted on “Emerging Trends in Entrepreneurship” organized by Centre for Entrepreneurship Development in Association with AICTE and Department of Management Studies, Maharajah’s Post Graduate Centre, Vizianagaram

  4. Presented a paper on “Effect of Absenteeism and Turnover on Entrepreneurs Success” at the Two-Day National Seminar on “Dynamics of Industrial Relations in India: Emerging Challenges and Strategies” organized by the Department of Commerce and Management Studies , Andhra University during 11th - 12th November, 2011.

  5. Presented a paper on “Gender and Workplace” at the Two-Day National Seminar on “Workplace Dynamics” organized by the Department of Commerce and Management Studies from 11th to 12th December, 2009.

  6. Presented a paper on “Women Empowerment through Retail Sector Growth” at the National Seminar on "Human Dynamics in Retail Sector", organized by Department of Commerce and Management Studies, Andhra University 14th -15th December.2007.

  7. Presented a paper on “Provision of Financial Services: A Paradigm Shift in the Operation of Postal Services in India” at the National Conference on “Management of Financial Intermediaries and Services” Organized by Centre for Banking Studies and Research, Department of Commerce and Management Studies, 10th to 12th March, 2007.

  8. Presented a paper on “Marketing Strategies of Indian Post Office in Providing Financial Services” at the National Conference on “Management of Financial Intermediaries and Services” Organized by Centre for Banking Studies and Research, Department of Commerce and Management Studies, 10th to 12th March, 2007.

  9. Presented a paper on “Importance of Pedagogy in Management Education Success” at the Two Day Southern Regional seminar on “Management Education” organized by Department of Commerce and Management Studies, Andhra University during 29th -30th July 2006.

  10. At National Seminar on “Women-Leadership-Challenges and Strategies- organized by Department of Commerce and Management Studies, Andhra University in association with national HRD Network (Vizag Chapter) and association of Indian Management Schools(AIMS) on 19th -20th November,2004 presented a paper on “Women Entrepreneurs as Leaders”.

  11. Presented a paper on “Reinsurance in India” at the National Seminar on “Indian Insurance Industry – Emerging Trends and Challenges” organized by CMS, GITAM on 15th and 16th November, 2004.

  12. At the two day National Seminar on “Need for Consumer Awareness for Redressal of Consumer Complaints: Consumer Protection in India”, organized by Department of Commerce and Management Studies, Andhra University during 8th - 9th October 2004, presented a paper on “Need for Consumer Protection”.

  13. Presented a paper on “Challenges and Opportunities of Textile Industry in India” at the National Seminar on" Globalization: Challenges and Opportunities: Sectoral Response of India” organized by Department of Commerce and Management Studies (DGC-SAP), Andhra University during 25th - 26th March, 2004

  14. National Management Convention. “Intelligent Organization. A Road Map to Success” conducted by IBAT(Institute of Business Administration and Training), KIIT deemed university Bhubaneswar, Orissa and – presented paper on – “Turn around of organizations – A need for Strategy” on 27th to 29th February, 2004.

  15. Presented a paper on “Need to Rename Small Industry as Small Business” at the UGC Sponsored National Seminar on “Small Industry Development in India” organized by Department of Commerce and Management Studies, Andhra University, during 30th – 31st January, 2003.

  16. Presented a paper on “Liberalization and Globalization Reshape Commerce Education Requirements” at the Two Day National Seminar on “Commerce Education in New Millennium” organized by Department of Commerce and Management Studies, Andhra University during 11th December-12th December 1999.

  17. National Conference on “Women, Science and Spirituality “conducted by Institute for Human Science and Service in Feb 2006 at GITAM Visakhapatnam, where a paper was presented on “Empowerment of Women”.

  18. Participated and presented a paper on “Characteristics, Factors and Challenges of a Proposed Smart City Visakhapatnam” on 25th January, 2015 in a Seminar conducted on “Smart Cities in India: Problems and Prospects (With special reference to Visakhapatnam)” organized by Seminar Committee, Visakha Utsav-2015, Andhra University, Visakhapatnam.

  19. Participated and presented a paper on “Preserving the Cultural Heritage for the Next Generations in Visakhapatnam District” on 23rd January, 2015 in a Seminar conducted on “Visakhapatnam Heritage, Culture and Environment” organized by Seminar Committee, Visakha Utsav-2015, Andhra University, Visakhapatnam.

  20. Participated and presented a paper on “Present Scenario and Future Prospects of Industrial Development for Economic Development in Visakhapatnam” on 24th January, 2015 in a Seminar conducted on “Tourism and Industrial Development in Visakhapatnam” organized by Seminar Committee, Visakha Utsav-2015, Andhra University, Visakhapatnam.

  21. Paper presented at the National Seminar on “Entrepreneurship through Innovation” 20th & 21st February, 2015 by Prof. D Lalithaa Rani & Dr.A.Rama Devi on “Innovation: A Basis for Raising Competitive Advantage in a global market”.

  22. Presented and Published a paper on “Entrepreneurship through Innovation” at the National Seminar on “The New Industrial Policy of Telangana State, 2014: A Critical Look”, organized by Centre for Economic and Social Studies, Hyderabad during 30-31st January, 2015.

  23. Paper presented at the National Seminar on “Entrepreneurship through Innovation” 20th & 21st February, 2015 by Prof. D Lalithaa Rani & Ch Nageswararao on “Green Building: A Innovation for Green Environment”.

  24. Paper presented at the National Seminar on “Entrepreneurship through Innovation” 20th & 21st February, 2015 by Prof. D Lalithaa Rani & T.Phaninder Kumar on “Green Marketing Innovations: An Opportunity for Marketers and Customers in the Changing Global Environment”.

  25. Paper presented at the National Seminar on “Entrepreneurship through Innovation” 20th & 21st February, 2015 by Prof. D Lalithaa Rani & M.Ramji Nayak on “Role of Co-Operatives in Social Entrepreneurship Development”.

  26. Paper presented at the National Seminar on “Entrepreneurship through Innovation” 20th & 21st February, 2015 by Prof. D Lalithaa Rani & K. sankara Rao on “Next Generation Business Strategies at the Base of Pyramid: New Approaches for Building Mutual Value”.

  27. Paper presented at the National Seminar on “Entrepreneurship through Innovation” 20th & 21st February, 2015 by Prof. D Lalithaa Rani & Dr G Rajeswari on “ Innovations in Banking Sector: Awareness Levels of Customers”.

  28. Paper presented at the National Seminar on “Entrepreneurship through Innovation” 20th & 21st February, 2015 by Prof. D Lalithaa Rani & GPV Raju on “Attract the World by Showing Your True Beauty- Innovative Way to Attract the Tourists’.

  29. Paper presented at the National Seminar on “Entrepreneurship through Innovation” 20th & 21st February, 2015 by Prof. D Lalithaa Rani & Yeshimebt Demissie on” The Role of Social Media on Innovation and Entrepreneurial Development”.

  30. Paper presented at the National Seminar on “Entrepreneurship through Innovation” 20th & 21st February, 2015 by Prof. D Lalithaa Rani & P Veerabhadra Swamy on “Innovation and Reinvention of Governance Leads to Empowered Citizen Centric e-Governance”.

Papers Presented at Seminars –International

  1. Participated and Presented a paper on “Efficiency and Effectiveness of e-Government Services in Andhra Pradesh:(A Study with Special Reference to Mee Seva Project in Visakhapatnam City)” during 18th June to 20th June, 2015 in the 37th ISMS Marketing Science Conference at Johns Hopkins Carey Business School, Baltimore USA.

  2. Participated and Presented a paper on "Innovations in Enterprises (With references to Micro, Small and Medium Enterprises in Visakhapatnam District, India)" "ICETIRED 2015: International Conference on Entrepreneurship, Technology, Innovation and Regional Economic Development" during 4th -05th June, 2015 in New York, USA. 

  3. Participated and Presented a paper on “Changing Preferences for Gold Jewellery: A Study on Jewellery Customers in an Indian City” during 7th June to 9th June, 2012 at the 34th ISMS Marketing Science Conference at Westin Copley Place in Boston, USA.

  4. Participated and presented a paper on “An Empirical Study of Strategic Management Process of Visakhapatnam Information Technology Sector” on 29th May, 2012 at the International Conference conducted by International Journal of Arts and Sciences, Boston, USA.

  5. Participated and presented a paper on “Emerging Dimensions and Globalization Accounting Research” in the 36th All India Accounting Conference & International Seminar on Accounting Education and Research held at Visakhapatnam during 11 – 12 January 2014.

  6. Prof. D.Lalitha Rani and Kavita Kulkarni (December, 2012), “What you See is What you Buy”, 6th Annual International Conference of ISDI in collaboration with the Indian Subcontinent Region of Decision Sciences Institute, (Atlanta, USA) at IBS, Hyderabad.

  7. Prof. D.Lalitha Rani and Kavita Sasidharan Kulkarni (June, 2012), “Visual Merchandising Prospects and Challenges: A Study at Marks and Spencer’s, Hyderabad”, International Research Conference on Commerce, Economics and Social Science, Jaipur.

  8. Prof. D.Lalitha Rani and Kavita Sasidharan Kulkarni, “Prospects and Challenges faced by Visual Merchandising in the Facebook Era”, International Conference on Management of Infrastructure by University of Petroleum and Energy Studies at Dehradun, Uttarakhand on December, 2013.

Books - Edited

  1. Compiled and edited “Women Entrepreneurship”, unit in the book on Entrepreneurship Development for MBA Programme of School of Distance Education, Andhra University.

  2. Compiled and edited units for the Book on “International Business”, for MBA Programme of School of Distance Education, Andhra University

  3. Compiled and edited units for the Book on “Strategic Management”, for MBA Programme of School of Distance Education, Andhra University

Books - Published

  1. Published book on “Women Entrepreneurship”, APH Publishing Company, New Delhi, 1996.

Research Experience - Research Projects Completed

  1. Completed a Minor Research Project on “Innovations in MSME’s” under the CAS II Phase Programme of Department of Commerce and Management Studies, Andhra University.

  2. Completed a Minor Research Project on “Women Entrepreneurs in Visakhapatnam” under the SAP II Phase Programme of Department of Commerce and Management Studies, Andhra University.

Research Experience - M.Phils Awarded

  1. “Human Resource Development through Training in Higher Education” submitted By R.Vijaya Lakshmi – 2011.

  2. “Social Accounting – A Case Study of Visakhapatnam Steel Plant” submitted By M.Ramji Nayak. – 2010.

  3. “Performance of United India Insurance” submitted By G.Sunanda - 2008

Research Experience - Ph.D’s Awarded:

  1. “Performance of Commercial Banks with special reference to priority sector lending (A case study of SKLM District)” submitted by Ms. G.Rajeswari. 2014

  2. “Efficiency, Outreach and Sustainability of Ethiopian Micro Finance Institutions” submitted by Mr. Bereket Zerai Gebremichael 2013.

  3. “Management Accounting Information System Practices in Printing Industry in Ethiopia” submitted by Mr. Fitsum Kidane - 2013.

  4. “Influence of Leadership and Structure on Strategic Management” with reference to IT Industry in Visakhapatnam submitted by Ms.K.Mythili.

  5. Ethical practices in a professional organization- a case study of Visakhapatnam steel plant” Submitted by Mr. E.V.V.Gopala Krishna.

  6. “A Study of Gem and Jewellery Enterprises of Viskhapatnam in a Globalized Scenario” submitted By Ms. A.Rama Devi – 2011.

  7. “A Study of Passenger Amenities in Indian Railways With Reference to Vijayawada Division” submitted By Mr. V.V.Durga Prasad – 2007.

  8. “Social Accounting -A Case Study of Visakhapatnam Port Trust” submitted By Mr. M.S.V.Prasad - 2005

Research Experience - Ph.D’s Submitted

  1. “Innovations in Micro, Small, and Medium Enterprises: With Reference to MSME’s in Visakhapatnam District”, submitted by Mr. K. Sankara Rao.

  2. “Performance of MFI’s with Reference to Outreach and Sustainability: A Study on Select MFI’s in Visakhapatnam District” submitted by Mr. Ch.Nageswara Rao.

  3. A Study on Unifying Consumer Decision Making in A Multi-Channel Environment” submitted by Ms. G.Mallika.

  4. “Visual Merchandising and Its Impact on Consumer Psychology and Purchase Behavior – A Study at Select Retail Outlets in Hyderabad submitted by Ms. Kavita Sasidharan Kulkarni.

Research Experience - Research Works under Progress

Name of The Scholar

Research Topic

  1. Mr. P. Veerabhadra Swamy

E-Governance

  1. Mr. M.Nagabhushana Rao

Intrapreneurship in HPCL

  1. Ms. V. Gowri Lakshmi

Women Entrepreneurs

  1. Mr. V.S.V. Rao

Pharmaceuticals

  1. Mr. M. Ramji Nayak

Cooperative Banks

  1. Mr. S. Nagin Kishore

Strategic Development of Sports in India

  1. Ms. Suryadevara Sunaina

Corporate Social Responsibility

  1. Ms. M. Sobha Rani

Garment Sector Retail Management

  1. Mr. T.Phanindar Kumar

Green Marketing

  1. Mr. P.P.Moharikar

Strategy for IB of Steel Products

  1. Mr. D.G.V. Saya

Knowledge Management

  1. Mr. Reta Megeria

Entrepreneurship

  1. Mr. Bogale Alemu Refu

Supply Chain Management

  1. Mr. Tamiru Feyissa

International Business

  1. Mr. G.P.V. Raju

Digital Marketing

  1. Ms. P.Sudha Rani

Integrated Marketing Communication

  1. Mr. S.Ravindra Chary

Investment Alternatives in India

  1. Mr. Aman Abdie Ahmed

Ethical Leadership

  1. Ms. Yeshiemebet Demissie

Internal Marketing Practices

  1. Mr. Yitbarek Seyoun Kebede

Gender and Social Development

  1. Mr. Deribi Bekele Yadete

Marketing Practices in Industry

Number of Reputed Awards

  1. Was awarded the Venkata Ratnam “Gold Medal” for the best Research Work, 1993.

Conferences/Workshops/Training Programmes Attended -- National

  1. All India Science Congress held at Andhra University, Visakhapatnam during 29th March – 2nd April, 2015.

  2. UGC sponsored National seminar on “Sustainable Industry Institute Interaction in the Changing Global Environment on 25th July, 2014, Organized by Department of Commerce and Management Studies, Andhra University.

  3. Two-Day National Seminar on “Talent Management Practices in India – Emerging Trends, organized by the Department of Commerce and Management Studies during 20th - 21st December, 2013.

  4. UGC National Seminar on “Entrepreneurship in Small Business: Challenges and Strategies” on 26th March 2013.

  5. HR Conclave on “Energizing India: Managing People for Sustainability” organized by the Department of Commerce and Management Studies, Andhra University on 18th March 2013.

  6. National Seminar on “Corporate Citizen: Challenges and Responsibilities” organized by the Department of Commerce and Management Studies, Andhra University on 10th December 2012.

  7. National Seminar on “Emerging Trends in Management Education” on 4th December 2012.

  8. One day seminar on “Role of Women in Protection of Indian Environment” on 13th November,2010, Organized by Bharati Seva Samiti, Visakhapatnam.

  9. National Conference on Business Schools and Ethics held at DCMS, Andhra University, Visakhapatnam on 21st August 2010.

  10. National Workshop on “Case Method of Learning” during February 2010.

  11. National Seminar on Dynamics of Banking Sector Reforms: Emerging Issues, Challenges and Strategies Department of Commerce and Management Studies, Andhra University 19th -21st July, 2009.

  12. A Panel Discussion on Central Budget 2009, held on 7th July, 2009, organized by the DCMS, Andhra University

  13. A Panel Discussion on Vote On Account Budget of Andhra Pradesh, 2009-10, held on 6th FEB, 2009, Organized by the DCMS, Andhra University

  14. National Seminar On “Financial Inclusion in India” held at Visakhapatnam, during 19-21 November, 2008

  15. National Seminar on “Rising India: Changing Global Labour Markets” during 25 – 26 September 2008.

  16. National Seminar on “Housing Finance : Opportunities, Challenges &Strategies” sponsored by Andhra Bank, UGC, Jointly Organized by Indian Banks’ Association (IBA) Hyderabad Chapter and Centre for Banking Studies and Research (CBSR) and Department of Commerce and Management Studies, Andhra University, on 21st September,2007.

  17. National Seminar on “Corporate Governance Practices in India” held during 1-2 August, 2007, organized by DCMS, AU under UGC ASIHSS programme

  18. The seminar on “National Knowledge Commission Report and Higher Education held on 31st July, 2007organised by the A.U. Teachers Association (AUTA) as sponsored by UGC

  19. The National Conference on “Management of Financial Intermediaries and Services”, held during 10-12 March, 2007. Organized by Centre for Banking Studies and Research, DCMS, AU under UGC Unassigned grants.

  20. 59th All India Commerce Conference (Annual Conference of the Indian Commerce Association) on "Brand Marketing Practices in India" organized by Department of Commerce and Management Studies, Andhra University during 28th – 30th December, 2006.

  21. Symposium on “Entry of Foreign Direct Investment into Retail Trade Challenge and Opportunities” on 28th February,2006, Organised by Prof.V. Balamohandas Superannuation Celebration Committee, college of Arts & Commerce, Andhra University, Visakhapatnam.

  22. The National Seminar on “Financial Engineering” – An Innovative Approach for Financial Management held on 4th August, 2005 organized by the DCMS, AU, under UGC ASIHSS Programme.

  23. The National Seminar on “Changing Pattern of the work force in India in the New Millennium – Policy imperatives” held during 30–31 December, 2004 organized by the Dept. of Economics, A.U. and sponsored by UGC.

  24. Attended a four day programme “Training the Trainers”, conducted by “All India Management Association” at Bangalore from 13th – 16th May, 2004.

  25. Symposium on " Management of India's Foreign Exchange Reserves" organized by Department of Commerce and Management Studies, Andhra University (DGC - SAP), on 28th February 2004.

  26. Workshop on "Empowering Women through Entrepreneurship organized by Department of Commerce and Management Studies, Andhra University in January – 2004.

  27. Participated in 26th Indian Social Science Congress held on 22nd – 26th January 2003,Organized by Department of Commerce and Management Studies, Andhra University.

  28. Faculty Development Programme on “Effective Teaching in Management Education” conducted by DCMS, AU & ITM, Warangal at Andhra University, Visakhapatnam on 1st December, 2001.

  29. National seminar on “WTO-Challenges & opportunities for small industry development in India” conducted by UGC_SAP, DCMS and AU – 18-19, March, 2001

  30. National Seminar on ‘Strategic Dimensions of Services Marketing in the New Millennium’ during 3-4 November 2000

  31. Seminar on “World Trade Organization and its Implications on Pharmaceutical Industry” held on 29th October, 2000

  32. Seminar on “Central Excise Laws and Procedures, Commercial Crimes with emphasis on Money Laundering”, held on 30th September, 2000

  33. Faculty Development Programme on "Strategic Management" organized by Department of Commerce and Management Studies, Andhra University in May, 2000.

  34. Panel Discussion On “EXIM-Policy 2001” organized by Department of Commerce and Management Studies, Andhra University on 20th April 2000 

  35. National Seminar on “Insurance Sector Reforms” organized by Department of Commerce and Management Studies, Andhra University on 31st January, 2000.

  36. National Seminar on “Emerging Trends and Challenges in Indian Banking” held on 19th July 1999, organized by Department of Commerce and Management Studies, Andhra University, in association with Institute of Public Sector Management & Andhra Bank Endowment.

  37. Workshop on "Problems and Prospects of Small Scale Industries in AP", organized by Department of Commerce and Management Studies, Andhra University during 14th-15th July1999.

  38. National Seminar on “Entrepreneurship and Economic Development” held on 31st August to 1st September, 1998, organized by Department of Commerce and Management Studies, Andhra University.

  39. Workshop on Case Writing and Case Teaching for Management Faculty, (Sponsored by AIMS), 21st February to 25th February, 1997.

  40. Workshop on “Impact of South-East Asian Crisis on Indian Exports” in March, 1988 under the aegis of Gitam Institute of Foreign Trade, GITAM, Visakhapatnam.

  41. Workshop for Sea Food Industry on “Impact of Globalisation on Sea Food Industry in India”, in September, 1998 under the aegis of Gitam Institute of Foreign Trade, GITAM, Visakhapatnam.

  42. Induction Training Programme for Management Faculty, organized by Dept. of Commerce & Management Studies, Andhra University-Visakhapatnam, sponsored by AICTE, New Delhi, during 16th May1996 to 5th June1996.

  43. Workshop on “Women Entrepreneurship Development”, NISIET, Hyderabad, 1995.

  44. Workshop on “Case Writing And Case Teaching” organized by Dept. of Commerce & Management Studies, Andhra University in association with AIMS on 17 October, 1994.

  45. Orientation Programme for the Management Faculty, 12th September to 19th September, 1994

  46. All India Management Schools Workshop on “Strategic Management for Deans/Directors/Heads of Management Schools”, January, 9-13, 1994, Visakhapatnam.

  47. All India Management Schools, Workshop on “Women in Management”, December, 3-4, 1993, Bombay.

  48. Orientation Programme on "Teaching Techniques for Management Educators" organized by Department of Commerce & Management Studies, Andhra University during 2nd January- 7th January. 1993.

  49. Orientation Programme of Academic Staff College at Andhra University, August 1991.

  50. All India Management Association Conference on “Women in Management, Bombay 13-14 February, 1989.

  51. All India Commerce Conference, Allahabad, February, 1988.

  52. All India Commerce Conference, Trivandrum, September, 1987.

  53. Workshop on Research Methodology at Department of Commerce and Management Studies, Andhra University, May, 1986.

Conferences/Workshops/Training Programmes Attended -- International

  1. Participated and Presented a paper on “Efficiency and Effectiveness of e-Government Services in Andhra Pradesh:(A Study with Special Reference to Mee Seva Project in Visakhapatnam City)” during 18th June to 20th June, 2015 in the 37th ISMS Marketing Science Conference at Johns Hopkins Carey Business School, Baltimore USA.

  2. Participated and Presented a paper on "Innovations in Enterprises (With references to Micro, Small and Medium Enterprises in Visakhapatnam District, India)" "ICETIRED 2015: International Conference on Entrepreneurship, Technology, Innovation and Regional Economic Development" during 4th -05th June, 2015 in New York, USA. 

  3. Participated and Presented a paper on “Changing Preferences for Gold Jewelery: A Study on Jewelery Customers in an Indian City” during 7th June to 9th June, 2012 at the 34th ISMS Marketing Science Conference at Westin Copley Place in Boston, USA.

  4. Participated and presented a paper on “An Empirical Study of Strategic Management Process of Visakhapatnam Information Technology Sector” on 29th May, 2012 at the International Conference conducted by International Journal of Arts and Sciences, Boston, USA.

  5. Participated and presented a paper on “Emerging Dimensions and Globalization Accounting Research” in the 36th All India Accounting Conference & International Seminar on Accounting Education and Research held at Visakhapatnam during 11 – 12 January 2014.

  6. All India Accounting Conference and International Seminar on “Accounting Education and Research” organized by Department of Commerce and Management Studies, Andhra University from 11th to 12th January, 2014.

  7. Prof. D.Lalitha Rani and Kavita Kulkarni (December, 2012), “What you See is What you Buy”, 6th Annual International Conference of ISDI in collaboration with the Indian Subcontinent Region of Decision Sciences Institute, (Atlanta, USA) at IBS, Hyderabad Commerce, Economics and Social Science, Jaipur.

  8. Prof. D.Lalitha Rani and Kavita Sasidharan Kulkarni (June, 2012), “Visual Merchandising Prospects and Challenges: A Study at Marks and Spencer’s, Hyderabad”, International Research Conference on Commerce, Economics and Social Science, Jaipur.

  9. Prof. D.Lalitha Rani and Kavita Sasidharan Kulkarni, “Prospects and Challenges faced by Visual Merchandising on the Facebook Era”, International Conference on Management of Infrastructure by University of Petroleum and Energy Studies at Deharadun, Uttarakhand, in December, 2013.

  10. Participated and presented a paper on “Human Sports Resource Development (HSRD) – Mass Circular (Short) Runs to Inculcate Sports / Physical Activity Culture among Children and Youth” in the 3rd International Conference at Goa, LNEIPG (Lakshmibai National Education Institute of Physical Education

  11. Participated and presented a paper on “Human Sports Resource Development (HSRD) through concept Marketing and Achievement Motivation” in the 2nd International Conference at Goa, LNEIPG (Lakshmibai National Education Institute of Physical Education.

  12. International Conference on “Entrepreneurship Education” on 14th and 15th March 2009, Hosted by ALEAP at Ramoji Film City, Hyderabad. Organised by CHANCE(Chamber and Advisory Network and Cooperation for Women Entrepreneurs),which is providing training, Dialogue and Networking for Business Intermediaries in the SADC and SAARC regions – A project of InWEnt with partners from South Asia and Southern Africa.

  13. National Alliance of Young Entrepreneurs, “International Conference on Women Entrepreneurs”, December, 18-20, 1993, Hyderabad.

Seminars and Workshops Organized

  1. Organized a National Seminar on “Entrepreneurship through Innovation” as Seminar Director on 20-21st February, 2015 under the aegis of the Department of Commerce and Management Studies, Andhra University.

  2. Directed an Interactive Workshop on “Exploiting Opportunities & Strategies for Entrepreneurs” as a Workshop Director organized under the aegis of the Department of Commerce and Management Studies, Andhra University on 10th October, 2014.

  3. Organized a UGC National Seminar on “Entrepreneurship in Small Business: Challenges and Strategies” as Associate Director by the Department of Commerce and Management Studies, Andhra University on 26th March 2013.

  4. Co-conducted a Two-day “Faculty Development Programme” on “Knowledge Partnership for Employability” organized by Department of Commerce and Management Studies, Andhra University during 28th -29th March, 2008.

  5. Was a member of the organizing committee which organized All India Science Congress held at Andhra University during 2nd – 6th January,2008.

  6. Floated the idea and program design for “Ideas to Implementation Solutions” for entrepreneurship development in February,2006 and successfully conducted three training programmes.

  7. Organized a seminar on “Awareness among Potential Entrepreneurs”, Vizag as Director in collaboration with Humanist Educational Society in August, 2005.

  8. Was the member of Organizing Committee, which organized the South Zone Inter-University Youth Festival, "Vaisakhi during 17th – 21st December 2004 in Visakhapatnam hosted by Andhra University.

  9. Organized a seminar for “Women” in December 2000 at the IV World Telugu Conference.

  10. Organized a workshop on “Impact of South-East Asian Crisis on Indian Exports” in March, 1998 under the aegis of Gitam Institute of Foreign Trade, GITAM, Visakhapatnam.

  11. Organized a workshop for Sea Food Industry on “Impact of Globalization on Sea Food Industry in India”, in September, 1998 under the aegis of Gitam Institute of Foreign Trade, GITAM, Visakhapatnam.

  12. Organized a “Refresher Programmme for existing Women Entrepreneurs in Visakhapatnam” in collaboration with Self Employed Women Welfare Association (SEWA) in May,1996.

  13. Assisted the Director of the AIMS Workshop titled “Management Education in Visakhapatnam” in February,1996.

  14. Assisted the Director of the conference titled “International Conference on Road Safety, Visakhapatnam” in November 1995 organized by Department of Commerce and Management Studies, Andhra University in Association with ATDI (Association of Transport Development of India).

  15. Organized and Directed a Symposium on “Women as Custodians of Environment” on 15th November, 1991 at Dolphin Hotel, Visakhapatnam, as part of the Environment Month.

  16. As member of the Women’s center, Andhra University, was organizing committee member which organized the 6th National Conference of the All India Democratic Women’s Association (AIDWA) in Visakhapatnam on 23rd to 27th November, 1988.

Other Academic Works

  1. Ideated and organized many Seminars and Workshops for Skill Development of students for placements and entrepreneurship.

  2. Networked with institutions and organizations for bringing about collaborative effort to develop the required skills in the students to suit the requirements of organizations.

  3. Was deputed by Andhra University to GITAM for starting the Master’s Programme in International Business in collaboration with Indian Institute of Foreign Trade, Ministry of Commerce, New Delhi, for two years.

  4. Executed Curriculum Development, Admission process and placement brochure for GIFT, GITAM at the starting of the new MPIB programme.

  5. Prepared and disseminated Placement Brochures for Andhra University, DCMS for MBA students from the year 2000 to 2006

  6. Undertook Paper setting for different Universities like Anna, Madras, Padmavathi Mahila, JNTU etc.

  7. Implemented viva-voces’ for MBA and M.Com students of all Osmania University, Kakateeya University, JNTU, ANU, Pondicherry etc.

  8. Executed project guidance for MBA and M.Com project reports – more than 500.

  9. Taught for 24 years in part time MBA of DCMS, Andhra University – evening classes.

  10. Taught evening classes conducted exclusively for VSP & NTPC at site for 3 years.

  11. Organised and conducted soft skills programmes with games, simulations and quizzes for MBA and M.Com students for promoting placements.

  12. Mentored and counselled students.

Membership / Executive Positions in Professional Bodies

S.No.

Name of the association/organization

National/

International

Status



Confederation of Indian Industry – Indian Women Network (CII-IWN)

National

Convenor-Vizag




All India Management Association

National

Life Member



National Institute of Personnel Management

National

Life Member



Indian Society for Training and Development (ISTD)

National

Life Member



Association of Lady Entrepreneurs of Andhra Pradesh (ALEAP)

National

Life Member



All India Commerce Association

National

Life Member



Art of Living Foundation

National

Life Member



Sanaathana Dharma Charitable Trust

National

Life Member



Andhra Music Academy

National

Life Member



Louis Hay Foundation

International

Life Member

Delivered Keynote Addresses in the Seminars

Delivered many keynote addresses, out of which only a few are mentioned below.



  1. Delivered a Key Note Address on “Building New AP: Strategies, Opportunities and Challenges” held on 10th December, 2014 conducted by Gonna Institute of Technology and Management Studies,

  2. Delivered a Key Note Address in the UGC sponsored National Seminar on “Potential Women Entrepreneurs in India” held on 1st February 2014 conducted by Maharajah’s College for Women, Vizianagaram in association with DCMS, Andhra University.

  3. Delivered a Key Note Address on “International Business Strategy” in February, 2012 at the Department of International Business, organized by Department of Commerce and Management Studies, Acharya Nagarjuna University, Guntur Dist.

  4. Delivered a Key Note Address in the National Seminar on “Performance of the Micro Finance Sector in India” on 11th -12th July 2011 sponsored by UGC in association with Sri Durga Malleswara Siddhartha Mahila Kalasala.

  5. Delivered a Key Note Address in the Seminar on “Entrepreneurship with emphasis on Tourism Entrepreneurship” in August, 2010 organized by Pondicherry Central University.

  6. Delivered a Guest Lecture on “Necessity of Aspirations for Achievement Motivation among Women Entrepreneurs” on 10 March, 2005 in the EDP on Food Processing sponsored by Ministry of Food Processing Industries in association with NISIET at Visakhapatnam, organized by Association of Lady Entrepreneurs of Andhra Pradesh (ALEAP).

  7. Delivered a Key Note Address in the Seminar on “Education Choices for Girl Child” on 8th March, 2005 at the “Women Studies Centre”, Andhra University.

  8. Delivered a Keynote Address for SHG Women at SHG Sammalen on “Women in Small Business” on 24 November, 2004 organized by Centre for Social Science Research, School of Social Sciences Building, Andhra University.

  9. Delivered a Guest Lecture on “WTO Implications for Small Industry Development” on 27th March, 2001 at National Institute of Small Industry Extension Training, Hyderabad.

Details of Administrative Positions Held

  1. Convenor – Visakhapatnam of CII-IWN (Indian Women Network) from April, 2013 till date.

  2. ALEAP Regional Coordinator Visakhapatnam for Project Proposal Assessment and Development from November, 2013 till Date.

  3. Counsellor for Sexual Harassment Grievance Cell for Women in North Andhra Region under LAYA –NGO from February, 2014 till date.

  4. Director, Srishti Udyog from 2008 till date.

  5. Director, Fans Asia from 2010 to 2014

  6. Was “Placement Officer” of the Department of Commerce Management Studies from 1994 to 2006.

  7. Advisory Committee Member of “Women Studies” from 1987 to 1994.

Details of Extension activities (Participation in Community Services)

  1. Lead Discussant at the Panel Discussion on “Visakha Smart City Forum” on 15th March, 2015 and continued to be a member of Visakha Smart City Forum.

  2. Engineered road shows, lectures and events for Women Employees in different organizations under the CII-IWN wing.

  3. Master minded and mobilized women entrepreneurs for awareness, motivational and aspirational lectures through ALEAP, Lions, Rotary & Jaycees clubs and NGO’s like Chaitanya Sravanthi etc.

  4. Has been a counsellor for grievance redressal in Sexual Harassment cases of North Andhra region under LAYA – NGO.

  5. Activated and Propelled new business ideas at SHG Training Sammelans of Social Work Department of Andhra University and District Industries Centre.

  6. Was an actively participated in “Janma Bhoomi” – Clean and Green, Micro Level Study, and Akshara Jyothi Programme.

  7. Member of University Women Studies Committee which presented a white paper on “Women and Shelter” and “Girl Child”, to the Government of Andhra Pradesh and participated in preparation of the “Vision Document” in the area of Women.

  8. Inspired students at schools and colleges by guest lecture on career counseling.

Personal Profile

Name : Daggubati Lalithaa Rani

Date of Birth : Born on 9th January, 1956.

Education : MBA., Ph.D.

  • Completed Ph.D during the period 1985-93 in the Department of Commerce and Management Studies, Andhra University, Visakhapatnam for the Thesis titled “Problems and Prospects of Women Entrepreneurs”.

  • Completed M.B.A. (Marketing) during the period 1980-82 in the Department of Commerce and Management Studies, Andhra University, Visakhapatnam.

  • Completed B.Sc., (Botany, Zoology and Chemistry) during the period 1974-77 in A.C.College, affiliated to Andhra University, Visakhapatnam .

  • Completed P.U.C. (BiPC) during the period 1973-74 in Madras Ethiraj College, affiliated to University of Madras, Chennai.

  • Completed Higher Secondary Education, AIHSE (All India Higher Secondary Education) in the year 1973 in Atkinson High School, Vijayawada.

  • Completed Primary education, at St.Mary’s School, Pune and Kendreeya Vidyalaya, Hyderabad.

Nationality and Religion : Indian and Hindu

Family:

  • Married and blessed with two children, who are also now married and settled.

Personal Beliefs:

  • Positive Thinking

  • Organizational performance is a collaborative effort.

  • Always striving for intrinsic satisfaction.

Awards Received:

  • Was awarded the Venkata Ratnam “Gold Medal” for the best Research Work, 1993.

  • Winner of “Best Article” in College Magazine at A.C.College, Guntur.

  • Winner “Debating Competition” at A.C.College, Guntur.

  • Won several prizes in Basket Ball completions at school level, college level both at Vijayawada and Madras.

  • Won “Best Couple” award for two consecutive years at Bokaro in the years 1979 and 1980.

  • Crowned “Miss Charming”, Guntur, 1976.

Countries Visited

Have visited around 20 countries including USA, Canada, Mexico, UK, Russia, Czeck Republic, Italy, Austria, France, Switzerland, Belgium, Slovakia, Bulgaria, Nepal, Sri Lanka, Malaysia, Singapore, Thailand, and Kenya etc.



(Prof.D.Lalithaa Rani)


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