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- NFEST/2018/R–115 Consumer Buying Behaviour of Cars in India - A Survey Dhruv Mathur 1 , Avdesh Bhardawaj 2 , Aditi Pandey
| See discussions, stats, and author profiles for this publication at https://www.researchgate.net/publication/327070602 Consumer Buying Behaviour of Cars in India - A Survey Conference Paper · January 2018 CITATIONS 2 READS 70,169 5 authors , including: Dhruv Mathur The Northcap University 3 PUBLICATIONS 5 CITATIONS SEE PROFILE Avdesh Bhardawaj Juno Terra Technology Private Limited 96 PUBLICATIONS 125 CITATIONS SEE PROFILE Aditi Pandey 4 PUBLICATIONS 9 CITATIONS SEE PROFILE Ashish Oberoi 4 PUBLICATIONS 9 CITATIONS SEE PROFILE All content following this page was uploaded by Dhruv Mathur on 17 August The user has requested enhancement of the downloaded file. 1 st International Conference on New Frontiers in Engineering, Science & Technology, New Delhi, India, January 8-12, 2018 ISBN 978-93-86238-41-2 ♦ 468 ♦ NFEST/2018/R–115 Consumer Buying Behaviour of Cars in India - A Survey Dhruv Mathur 1 , Avdesh Bhardawaj 2 , Aditi Pandey 3 , Ashish Oberoi 4 , Divya Rani 5 1,3,4,5 School of Management, The NorthCap University Gurugram, Haryana-122017 India 2 Department of Civil Engineering, Indian Institute of Technology Delhi, New Delhi India 1 dhruvmathur5@gmail.com Abstract: The automobile industry of India is one of the largest in the world and growing steadily each year. With the ease of availability of automobile loans, therise in salary structures and higher buying capacity of the middle income class, there has been a spurt in cars plying on roads. The present paper indulges in studying the buying behavior of cars in India. Apart from the literature review of the concurrent facts and figures, a questionnaire survey was conducted to understand the various factors that influence the decision in purchasing cars in India. A questionnaire survey was designed in Google forms and sent to people using different tools like email, WhatsApp, Facebook, etc. For those who were not well versant with these tools a hard copy of thequestionnaire was provided to them for filling up. The results of the survey were analyzed statistically and are presented here. Download 1.79 Mb. Share with your friends:
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