Advanced competitive
Positioning Assignment -Apple Introduction. Apple was founded by Steven Jobs and Stephen Wozniak. Apple is a prominent hardware and software company which is best known for its
series of personal computers, the iPod and its innovative marketing
strategies for its products, it was Introduced in 1984, the Macintosh was the first widely sold personal computer with a graphical user interface (GUI. Its innovative and unique products such
as floppy disk to hard drive, helped Apple cultivate
a reputation for innovation, which the company still enjoys today below we’ll explore Apple’s
competitive landscape, international
and diversification strategy,
and their stakeholders
