Customer Size: 5 employees Country or Region
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- Eases management.
- Improves efficiency.
- Saves time, increases business agility.
Customer: Chemistry Advertising Web Site: www.chemistryadvertising.com Customer Size: 5 employees Country or Region: United States Industry: Advertising Partner: InfiNet Solutions Partner Web Site: www.inetomaha.com Customer Profile Chemistry Advertising is a small Midwestern advertising agency. It produces a range of communications, including television advertisements and redesigned Web sites, for dozens of local and regional customers. Software and Services Microsoft Server Product Portfolio Windows Server 2008 R2 Foundation Hardware Dell PowerEdge T105 server computer For more information about other Microsoft customer successes, please visit: www.microsoft.com/casestudies “We are experiencing major growth right now, with more customers and work to contend with, and we’re counting on Windows Server 2008 R2 Foundation to help us handle that growth effectively.” Thor Rosenquist, Creative Director, Chemistry Advertising As a small advertising agency, Nebraska-based Chemistry Advertising struggled to manage customer projects because it lacked a centralized file storage system. To address that issue, the agency implemented Windows Server® 2008 R2 Foundation. The company now has an easy-to-manage system that helps employees to better organize and collaborate on projects. As a result, it expects to complete projects in half the time and to more easily accommodate business growth.
Business Needs Chemistry Advertising is a regional advertising agency located in Omaha, Nebraska. The five-person company creates television and print advertisements and develops Web sites for customers that range from regional pharmaceutical companies to local restaurants. For a typical project, Chemistry employees need to work on large computer files containing full-color, high-resolution images with hundreds of photographs and other custom graphics. But it was difficult to use and store such files because the company had only five client computers and no central server computer. Those computers were linked together with a Linksys wireless network router, with no redundant disk drives or automated backup system. “We routinely work with 50-gigabyte files, but we had no central place to store them,” says Thor Rosenquist, Creative Director, Chemistry Advertising. “We would often resort to sending files back and forth to each other in e-mail messages or saving them on our individual computers.” As a result, Chemistry Advertising had no real way of efficiently organizing customer projects. “Any project we do requires different folders and subfolders, and it became incredibly time-consuming to keep track of updated files without a central file system,” says Rosenquist. Chemistry employees also spent valuable time trying to resolve IT issues. “We had a very fragile system,” states Rosenquist. “One day last year, our disk drive went down and we nearly lost some customer files. To lose original files that belong to our customers was a potentially huge risk that was unacceptable. We knew right then that we had to improve things.” Implementing a new solution was especially urgent because the agency had been experiencing rapid business growth. “We were getting some new customers and our work was increasing,” Rosenquist says. “We had to solve our problems—and in a cost-effective way.” Solution In September 2009, Chemistry Advertising began working with InfiNet Solutions, an Omaha-based Microsoft® Gold Certified Partner that provides IT solutions to small and midsize businesses. “At first, InfiNet helped us with some basic technical support,” says Rosenquist. “Along the way, they suggested a new solution that seemed interesting.” That solution was the Windows Server® 2008 R2 Foundation operating system, which provides companies with a core portfolio of IT capabilities such as file and print sharing and remote access. It is delivered preinstalled on brand-name server hardware and is designed for fast, easy deployment.
With Windows Server 2008 R2 Foundation, Chemistry Advertising has an easy-to-manage system that improves employees’ ability to organize files. The agency expects to reduce the time it spends on projects by half and to better handle new business. Eases management. Windows Server 2008 R2 Foundation gives Chemistry Advertising a new operating system that is simple to manage. “We don't have an IT person here, and none of us are technical people, so we needed something that we could manage easily. Windows Server 2008 R2 Foundation gives us that,” says Rosenquist. “It's very reliable, so we don’t even have to worry about the system going down and losing files. It is exactly what we were searching for.” Improves efficiency. The solution greatly improves the company’s ability to conduct its business in a highly organized fashion. “Now, if I’m working on a television advertisement, I just need to save it to the central server,” says Rosenquist. “One of our writers or designers can then go to that same file and work on it in the same place, and add new things to it.” The centrally managed networked infrastructure has boosted the agency’s productivity overall. “We are much more efficient now,” he says. “We no longer have the frustration of trying to locate updated project files or having to deal with disk drives going down. Windows Server 2008 R2 Foundation gives us a trustworthy system that simply transforms the way we do business here.” Saves time, increases business agility. With a better-organized working environment, Chemistry Advertising is able to save time previously spent on inefficient processes and technical problems. “We’re going to save probably 5–10 hours every week, because we can collaborate better as a team with this solution,” Rosenquist states. “If we can complete our projects in half the time it used to take, that means we can accomplish twice as much work.” Ultimately, having more time will lead to more business for the agency. Rosenquist says, “We are experiencing major growth right now, with more customers and work to contend with, and we’re counting on Windows Server 2008 R2 Foundation to help us handle that growth effectively.” Windows Server 2008 R2 Foundation Proven and reliable technology that provides a foundation to run the most popular business applications, Windows Server Foundation is easy on customer budgets while providing a core portfolio of IT resources, including file and print sharing, remote access, and security. Acting as the heart of a true local area network, Windows Server Foundation increases employee productivity and helps secure day-to-day data exchange by reducing Internet dependency. It also helps you manage your employees through an easy-to-use and familiar Windows experience. Windows Server Foundation can grow along with your business, making it easy to upgrade to versions of Windows Server with more capabilities when you need them. Readily available skilled IT talent, compatibility with most hardware devices, and the peace of mind gained from running a genuine Windows Server operating system help you achieve the highest return on investment. For more information, go to: www.microsoft.com/windowsserverfoundation
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