MARKETING SS 3 FIRST TERM

• 
  Sources of fund
  
• 
  Identify a good market location
  

The teacher explains methods of identifying good marketing locations. The students participates in discussion

Diagrams, Charts

• 
  Setting up and operating a marketing outlet
  

Resource persons

• 
  Purchase and supply of goods and services.
  

Consumer goods

• 
  Selling and bargaining skills
  

Organizational goods of various types.

• 
  Fund management.
  

Charts

• 
  Explanation of marketing mix(4Ps)
  
• 
  Product and price
  

- Products of different kinds

- Charts

• 
  Explanation of promotion and place
  

- Market/shops

- Radio advert

- Pictures

• 
  Distribution – Meaning
  
• 
  Types of distribution
  

- Charts

- Pictures

• 
  Channels of distribution
  

- Magazines, pictures, charts

• 
  Merchandising – Meaning
  
• 
  Features of merchandising
  

- Handbills, flyers, Magazines

• 
  Marketing –Meaning
  
• 
  Differences between marketing and selling.
  

- Productions, demonstrations, chart.

• 
  Meaning of marketing concept
  
• 
  Concepts under which organization conducts marketing activities
  
• 
  The production concept
  
• 
  The product concept
  
• 
  The selling concepts
  
• 
  Marketing concept.
  

- Charts, products

• 
  The societal marketing concept
  
• 
  The consumer orientation
  
• 
  Integrated organizational efforts
  
• 
  Profit orientation
  

- Chart, products

• 
  Meaning of business management
  
• 
  Business resources
  
• 
  Man
  
• 
  Money
  
• 
  Materials
  
• 
  Machines
  
• 
  Opportunities
  
• 
  Business Objectives
  

Charts, diagrams, calendars, materials of different kinds, machines

Input devices:

a. Scanner

b. digital camera

Compact disc

Flash drive

Zip

Output method:

Printer

Internet

Creative Printing:

Stenciling

Contact Printing

Produce Creative Photographs by using selected creative technique

Creative Printing:

Masking

Photogram

Students:

Produce creativity photographs by using selected creative techniques

Exhibit selected photographs based on different display techniques

• 
  Meaning of basic concept of trade
  
• 
  Documents used in trade
  
• 
  Meaning of terms of trade
  
• 
  Favourable and unfavourable balance of trade.
  

Students list documents used in import and export trade, participate in class discussion.

• 
  Terms of payment
  
• 
  Balance of payment
  
• 
  Favourable and unfavourable balance of payment.
  
• 
  Differentiate between balance of trade and balance of payment.
  

Students differentiate between balance of trade and balance of payment, copy board summary.

• 
  Meaning of entrepreneur
  
• 
  Meaning of entrepreneurship
  
• 
  Difference between entrepreneurship and entrepreneur.
  
• 
  Characteristics of the entrepreneur.
  

Students define entrepreneur and entrepreneurship, enumerate features of an entrepreneur.

• 
  Types of entrepreneur
  
• 
  Objectives of entrepreneur
  
• 
  Roles and qualities of a good entrepreneur.
  

Students explain roles and qualities of a good entrepreneur, participate in class by asking questions and copying board summary.

• 
  Ways a salesman can be an entrepreneur
  
• 
  Problems of entrepreneur
  
• 
  Solution to identified problems.
  

Students mention ways a salesperson can become an entrepreneur, identify problems and solutions encountered by an entrepreneur.

• 
  Define entrepreneurship
  
• 
  Sources of finance for entrepreneur
  
• 
  Roles of micro finance organizations.
  

Students participate in class discussion, enumerate sources of finance for an entrepreneur.

• 
  Commercial banks
  
• 
  Functions of finance houses e.g cooperative societies, micro- finance organizations, Nigerian export-import bank (NEXIM)
  

Students state functions of cooperative societies,

NEXIM.

• 
  Meaning of public relationship
  
• 
  Importance of public relationship
  
• 
  Media of public relations.
  

Students discuss in groups the benefits of a good public relations officer.

• 
  Meaning of customer services.
  
• 
  Pre-sales services
  
• 
  After sales services
  

Students form two groups, let each group discuss on pre-sale and another on sales services, give detail of effects on sales.

• 
  Meaning of salesman
  
• 
  Salesman strategies.
  
• 
  Objectives of the salesman to; company, customer, environment.
  
• 
  Responsibilities of a salesman to customer, and public.
  

Students participate in class activities, write short notes on the responsibilities of a salesman to his customer, environment, and his company.