English for Business | Curso de Inglés Empresarial
January 2015
Atlantik English’s new Business English course for B2/C1 level students is designed to teach the skills needed to confidently do business in English.
You will study the language needed for this through 9 dynamic and practical modules. In each module you will learn the important words and phrases associated with the topic area, putting them into practice in realistic business situations.
The language skills we will focus on in each module will be: Speaking, Writing, Listening, Reading and Competent Use of Language in business.
Module 1: Professional CV Writing and Cover letters
This module is aims to prepare students for their career focusing on how to get the job you are applying for, what is/isn’t appropriate in the English speaking world of business and how to present yourself as positively as possible in the world of work.
Applying for the job
How to write a professional CV
Adapting your CV to the job
Europass formatted CV
Eures
Video CV
Cover letter writing
Linkedin Profile
Module 2: Job Interviews
In this module you will learn about job interview technique in an English speaking context.
Interview technique
Protocol, DOs and DON’Ts
Question types, appropriate answers, talking about accomplishments and skills
Writing job descriptions, pin-pointing responsibilities,
Roleplays
Module 3: In Company
The focus here is on understanding the English terminology used when talking about departmental make-up, marketing and policies of different sized businesses - from small family-run businesses to international giants.
Company types
Mission statement
Global expansion
Code of practice
CSR
Case study on Inditex
Visita a Inditex
Module 4: ‘Doing Business’ in English
This module practices many of the skills required to apply their language effectively according to a variety of everyday business/office situations.
E-mail and memos, reports, dynamic presentations, summarising
Telephoning, customer service
Communicating in meetings, formal invitations, social situations
Cultural and linguistic differences
Accents and pronunciation
Module 5: Finance and regulation
This is a module designed to enable students to talk confidently about the technical aspects of business and finance.
Technical Translations
Finance and Technical terminology
Balance Sheet
Invoices and billing
Regulation
Financial news
Fraud and embezzlement
Legal English
Module 6: Management, Negotiation
This module teaches students how to apply skills that make one a valuable, effective communicator as an employee into a managerial context and the language used to persuade and convince.
Management standards
Organisation
Project Management
Decision Making
Coaching
Targets and BATNAs
Making a Deal, Cross-Cultural Negotiation
Module 7: Marketing, Advertising and E-Commerce
This module teaches us to think about the meaning behind language, how it is used for marketing and advertising purposes and offers insight into the world of online business.
Semiotics, target audience, persuasive communication,
Advertisements, brochures, promotion
Parts of a computer, netiquette, apps
Online marketing basics, online advertising and promotion, e-mail marketing
Payment gateways
Enhancing business through social media
Module 8: Dynamic Presentations
Better your public speaking and learn how to grow in confidence whilst delivering your message coherently.
Public speaking
Anecdotes
Dynamic presentations
Dragon’s Den
Module 9: Setting up abroad
This module will teach the students about their international career or study options in the English speaking world.
Education and careers options (UK/USA/Ireland)
Job searching abroad
University admissions
Getting practical: “How to get set up in a foreign country”
End of course optional 1 week Mini-stay in UK at discount rate for all our Business English students.
Share with your friends: |
