Experience 2Morrow: ASUS Announces the Availability of ZenFone 2 in India
ASUS CEO Jerry Shen announced the availability of ZenFone 2 at the Experience 2Morrow press event in Gurgaon, India
The powerful flagship ASUS smartphone features a stunning new design, 13MP PixelMaster camera, and a brand-new ZenUI interface
Instagram sensation Robert Jahns endorsed the See What Others Can't See photography campaign showcasing ZenFone 2's camera technology
Gurgaon, India (23rd April, 2015) —ASUS CEO Jerry Shen today announced the availability of ZenFone 2 in India at the Experience 2Morrow press event in Gurgaon. Bollywood star Saif Ali Khan, the renowned photographer Dabboo Ratnani and the celebrated singer Aditi Singh Sharma were also present for the all-star launch.
The highly-anticipated ZenFone 2 builds on the enthusiastic reception and success of the first-generation ZenFone in India, and features a stunning new Zen-inspired design, uncompromising performance, and a premium user experience to bring a new level of empowering luxury to consumers. "We are incredibly excited to bring ZenFone 2 to consumers in India," said Mr. Shen. "ASUS believes that the best technology should be used by a mass audience, and we have drawn on our core competence to deliver beautiful design and unprecedented performance in an empowering luxury for everyone to enjoy." Since its launch last year, ZenFone has proved very popular with consumers and has won 238 awards worldwide.
Debjani Ghosh, Intel® Vice President Sales & Marketing Group and Managing Director, South Asia joined Mr. Shen onstage in celebration of the long term partnership of innovation between ASUS and Intel. “We’re extremely proud to come together with ASUS during the month in which we’re celebrating 50 years of Moore’s Law to launch ZenFone 2, a product that has pushed the envelope on innovation yet again to deliver unprecedented performance. With ZenFone 2, ASUS is giving consumers a great mobile experience in a sleek form factor, combining the 64-bit Intel Atom processor with Intel’s LTE-Advanced Intel XMM 7260 solution. Intel co-founder Gordon Moore strongly believes that what can be done, can be outdone and that’s what Intel and ASUS have done with ZenFone 2.”
Also making an appearance at the event was renowned digital artist and Instagram sensation, Robert Jahns, who spoke about his experience using the ZenFone 2 PixelMaster camera and shared some of the incredible images he captured with it. Mr. Jahns also endorsed See What Others Can't See, a global photography campaign designed to showcase the advantages of the ZenFone 2 PixelMaster camera technology.
See What Others Can’t See — ASUS ZenFone 2
ZenFone 2 is the new flagship smartphone in the hugely-successful ZenFone family, featuring an all-new design, 13MP PixelMaster camera, and uncompromising performance delivered by a 64-bit Intel Atom™ Z3580 processor with up to 4GB RAM. An Intel LTE-Advanced modem provides ultra-fast and reliable 4G/LTE connectivity. Building on the success of ZenFone and leveraging a quarter-century of engineering accomplishments, the highly-anticipated ZenFone 2 provides a wealth of exciting new features and a refined ASUS ZenUI experience to deliver a new level of empowering luxury for everyone.
ZenFone 2 has a gorgeous, all-new design that employs iconic Zen design elements, such as a sleek, brushed-metal finish and concentric-circle detailing, and introduces new refinements, including a graceful curved case that tapers to an incredibly-thin 3.9mm at the edges. The exclusive Ergonomic Arc design provides a comfortable, secure grip, and features an intuitively-placed volume-control key on the rear of the phone within easy reach of the user's index finger. The 5.5-inch Full HD IPS+ screen has a large 72% screen-to-body ratio that provides a maximized viewing experience, while reducing ZenFone 2’s overall size.
ZenFone 2’s 13MP PixelMaster camera with its f/2.0 wide-aperture lens lets users quickly and easily capture beautiful, high-resolution photos with zero shutter-lag. Camera features, including Low Light mode, Backlight (Super HDR) mode, and Super Resolution mode, ensure incredible photos even in dimly lit situations.
ZenFone 2 has a 3000mAh battery that provides more than enough power to get through the day, and it also features BoostMaster1 fast-charge technology for dramatically-reduced recharge times.
Global PR Specialist
NOTES TO EDITORS
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ASUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most award-winning motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today’s digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets, smartphones and wearables. Driven by innovation and committed to quality, ASUS won 4,326 awards in 2014 and is widely credited with revolutionizing the PC industry with its Eee PC™. ASUS has more than 13,600 employees around the globe with a world-class R&D team of 4,500 engineers. Company revenue for 2014 was approximately US$14.5 billion.
1 The 18W BoostMaster adapter is included with the 2.3GHz/4GB ZenFone 2 model only.