First
SEMESTER
First
LECTURER
Dario Velo
E-mail:
dvelo@eco.unipv.it
COURSE PROGRAM
Part One: The government of economic development and innovation in Europe
The large national public company
The evolution of public-private relationship in different systems
The European model of economy and society and globalization
The European model of society and the European model of business
The new organizational forms of enterprises: European trends
The company publishes new generation European
The company and subsidiarity
Government Economy and Innovation
Public enterprise, company federal cosmopolitan enterprise: towards a new theory of the firm
Part Two: The Nonprofit Sector
The role of non-profit sector in the process of welfare reform
Defining elements of the third sector
Analysis of non-profit organizations from the standpoint of legal, economic and organizational
Changes and trends
Part Three: The health sector
The new welfare policies in the European
Health as a driving force of economic development
New policies to support research and innovation in the pharmaceutical sector: the U.S. experience and European comparison
The strategies of pharmaceutical companies: Partnerships ppublic private flywheel which knowledge and innovation
EDUCATIONAL AIM
The course is divided into three parts, the student will be expected to follow the portion of the overall framework and can freely choose as an additional module in the second or third part of the course.
The first part discusses the role of general importance in the process of development and modernization of the economic system and the evolution of public-private relationship, with specific reference to the European system. The course discusses strategies in public-private high-tech sectors, high research and innovation, innovative projects with greater economic impact, some cases of innovative enterprises.
The second part of the course analyzes the non-profit sector in the European economy. They supplement the welfare reform, legal aspects, economic and organizational non-profit organizations, the trends in place.
The third part of the course examines a specific area of the European economy, which is located both in public and private non-profit organization formed by the WHO. Specific attention is devoted to the pharmaceutical sector in public-private strategies in support of research and innovation.
READING LIST |
For the fisrt part:
Velo D., La grande impresa federale europea. Per una teoria cosmopolitica dell’impresa, Giuffre Editore, Milano, 2004.
Velo D. (a cura di), Il governo dello sviluppo economico e dell’innovazione in Europea, Giuffre Editore, Milano, 2009.
For the second part:
Cartocci R., Maconi F. (a cura di), Libro Bianco sul terzo settore, Il
Mulino, Bologna, 2006.
For the third part: Bruzzi S., Economia e strategia delle imprese farmaceutiche, Giuffre Editore, Milano, 2009.
|
ASSESSMENT
Written exam
9 ECTS
COURSE PROGRAM
Part One: The government of economic development and innovation in Europe
The large national public company
The evolution of public-private relationship in different systems
The European model of economy and society and globalization
The European model of society and the European model of business
The new organizational forms of enterprises: European trends
The company publishes new generation European
The company and subsidiarity
Government Economy and Innovation
Public enterprise, company federal cosmopolitan enterprise: towards a new theory of the firm
Part Two: The non-profit sector The role of non-profit sector in the process of welfare reform
Defining elements of the third sector
Analysis of non-profit organizations from the standpoint of legal, economic and organizational
Changes and trends
Part Three: The health sector
The new welfare policies in the European
Health as a driving force of economic development
New policies to support research and innovation in the pharmaceutical sector: the U.S. experience and European comparison
The strategies of pharmaceutical companies: Partnerships pubblicoprivato flywheel which knowledge and innovation
EDUCATIONAL AIM
The course is divided into three parts. The first general analyzes the role of business in the process of development and modernization of the economic system and the evolution of public-private relationship, with specific reference to the European system. The course discusses strategies in public-private high-tech sectors
intensive research and innovation, innovative projects with greater economic impact, some cases of innovative enterprises.
The second part of the course analyzes the non-profit sector in the European economy. They supplement the welfare reform, legal aspects, economic and organizational non-profit organizations, the trends in place.
The third part of the course examines a specific area of the European economy, which is located both in public and private not-profit organization formed by the WHO. Specific attention is devoted to the pharmaceutical sector in public-private strategies to support
research and innovation.
READING LIST |
For the fisrt part:
Velo D., La grande impresa federale europea. Per una teoria
cosmopolitica dell’impresa, Giuffre Editore, Milano, 2004.
Velo D. (a cura di), Il governo dello sviluppo economico e
dell’innovazione in Europea, Giuffre Editore, Milano, 2009.
For the second part:
Cartocci R., Maconi F. (a cura di), Libro Bianco sul terzo settore, Il
Mulino, Bologna, 2006.
For the third part: Bruzzi S., Economia e strategia delle imprese farmaceutiche, Giuffre Editore, Milano, 2009.
|
ASSESSMENT
Written exam
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ECONOMIA E GESTIONE DELLE IMPRESE DI SERVIZI
MANAGEMENT OF SERVICES ENTERPRISE
6 e 9 ECTS
LEVEL
Graduate
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YEAR
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First
|
SEMESTER
First
LECTURER
Carla Bruna Cattaneo
|
ASSISTANTS
Laura Bottinelli
Roberta Saba
E-MAIL
ccattaneo@eco.unipv.it
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9 ECTS
COURSE PROGRAM
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Define service and provide descriptions of key characteristics of services
Environment in which services are marketed and the constraints and opportunities creates
Appropriate ways to classify services
Service marketing mix
Developing and implementing services strategy
Cases study and experiences
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